If you sell a product or offer a service, and you want to increase conversion, there are basic website copywriting tips you should keep in mind.
Understand that your website is your salesperson who works 24/7.
And if you are unable to entice your reader, or make them take action, you won’t be a successful business owner.
But if you don’t know how to write in a way that makes the reader buy what you’re selling, don’t worry.
The actionable copywriting tips here will show you what to do.
And if you follow this step by step, your website conversion will go up.
1. Understand the audience’s psychology.
The first step is understanding the audience’s psychology.
This is one of the major website copywriting tips you should keep in mind.
You need to know what makes them tick. Know their wants, likes, and dislikes.
Also, you should be aware of what keeps them awake at night.
And for you to know all of these, you need a deeper understanding of who your audience is.
That way, you will be able to write in a way that they feel you understand what they’re going through.
Your copy can only influence your reader if they think you understand them.
To understand your audience, use the power of social media.
Use sites like Reddit, go to the sub-group of your audience, and read up on what they are saying and how they talk.
With this, you will understand how they talk and also understand their pain points.
And with this information, you will be able to write a copy that will get them to take action.
It doesn’t matter how brilliant a writer you are. Without the understanding of your audience, your copy will not be effective.
2. Write actionable headlines.
Your website should tell the visitor what they will get from your site.
You may have the best product or service, but if you are unable to tell them in the headline in a clear way, they will leave.
“Users often leave web pages in 10-20 seconds, but pages with a clear value proposition can hold people’s attention for much longer…” (According to the Nielsen Norman Group)
So, make everything clear in the headline.
Include what you’re going to do for them and what they get.
Try using the tips below to write actionable headlines:
- Use numbers because they get more clicks.
- Use power words in your headline.
- Address the readers directly by using the words “you” and “your”.
- Try to create a sense of urgency in your headline.
- Keep your headline short.
The famous quote from David Ogilvy says that…
On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
3. Stick to the point.
After grabbing people’s attention with your headlines, you need to keep them reading.
If you start talking about your company, they leave.
From the start, show people what they get when they work with you.
Instead of beating around the bush, go straight to the point.
Show them that you appreciate their time.
Therefore, give them the relevant information, nothing more, nothing less.
4. Use images
You can increase website conversion by adding relevant images to your site.
Text without images can be boring.
You can boost website conversion by adding images to your content.
Also, charts, graphs, and infographics can be used to make your content visually appealing.
Visual content induces feelings of trust, which will make people answer your call to action.
5. Make your copy easy to read.
79% of readers are scanners and only 16% read word-by-word. (1)
You should write in a way that is easy for your readers to read.
Here’s how you should do that:
- Use short sentences.
- Break up the long paragraphs into small ones.
- Paragraphs should not be more than 2 lines.
- Use bullet points.
- Bold important facts.
- Use black text on a white background.
6. Write conversational copy.
One of the best website copywriting tips you must use in your copy is…
Write the way you speak.
Because to boost website conversions, your reader should think that you are a friend talking to them in a bar.
Talk about the benefits of your product in a friendly and approachable way.
Your writing should sound genuine and informal.
No one likes it when you’re pushing them to buy now.
7. Use a convincing CTA.
Another website copywriting tip that boosts your conversion is to use a convincing call to action.
What are the elements of a convincing call to action?
Place your CTA at the bottom of the page.
Don’t use old boring CTAs like “Download Now” or “Buy Now”.
The image above is an example of a good CTA.
8. Use power words.
Use words like “you”, “your”, “Free”, “Now”, “New”, “Because,” “Instantly” and “Exclusive” to have a powerful impact on your reader.
When you use these words in your copy, it shows that you’re writing for the audience.
This is because power words play an important role in copywriting to boost conversions.
Using power words is the easiest way to elevate your copy beyond the ordinary.
9. Focus on benefits.
Don’t talk incessantly about the features of your product.
Instead, talk more about the benefits it will bring to the reader.
Because that’s what they’re there for.
Create a website copy that focuses on:
- What you can do for your audience.
- What problems you are going to solve.
- How your audience will benefit.
- How you can make your visitors happier.
10. Avoid sloppy copy.
Nothing says unprofessional more than a sloppy copy.
If your copy is sloppy, customers cannot be sure that your product or service won’t be sloppy also.
They will sense that and leave your site.
Therefore, when writing a website copy, make sure it is concise and helps people.
Also, proofread your copy to avoid grammatical errors.
Grammatical errors in your copy undermine your credibility.
There are too many competitors out there, and you cannot afford to lose your reader.
Therefore, you must proofread your copy again and again to avoid this kind of silly mistake.
These website copywriting tips should serve as a guide to creating amazing content that makes your readers trust you and want to do business with you.
Also, make sure that the product or service you offer is great.
Because it doesn’t matter if your copy is great, if your product sucks, you’ll lose a lifetime customer.
Maku Seun is a freelance copywriter and Direct Response Marketer. He helps digital marketers, coaches, and course creators boost sales by writing compelling sales letters for their products and services. If you’d him to write a sales letter for your business, click here.