The right words can turn casual browsers into buyers. That’s why I’ve put together this massive list of 101+ sales words and phrases that’ll improve your marketing.
Let’s dive in!
Why Sales Words and Phrases Matter
The right words are like magic keys that unlock your customer’s wallet. They trigger emotions, create urgency, and build trust. There are essential ingredients in the recipe for sales success.
Think about it. When was the last time you bought something because the description was so boring you couldn’t resist? Never, right? Great sales copy makes people feel something, and feelings drive decisions.
Your words can make the difference between “I’ll think about it” and “I need this now!” Let’s look at how to make that happen.
Power Words That Trigger Emotions
Emotional triggers are the secret sauce of successful sales copy. These words bypass logical thinking and tap straight into feelings.
Words That Create Excitement
- Amazing
- Incredible
- Revolutionary
- Stunning
- Remarkable
- Mind-blowing
- Extraordinary
- Breathtaking
Use these when introducing new products or features. “Our revolutionary new app saves you 10 hours every week!”
Words That Build Trust
- Guaranteed
- Proven
- Trusted
- Authentic
- Certified
- Reliable
- Secure
- Tested
Trust builders work great in guarantees and social proof. “Join our trusted community of over 10,000 satisfied customers.”
Words That Create Urgency
- Now
- Today
- Instantly
- Immediately
- Hurry
- Quick
- Limited
- Deadline
Urgency words fight against procrastination. “Limited spots available—sign up now before they’re gone!”
Value-Driven Sales Words and Phrases
People buy benefits, not features. These words help customers see the value they’ll get.
Words That Highlight Benefits
- Save
- Gain
- Improve
- Boost
- Enhance
- Increase
- Maximize
- Transform
These words show outcomes, not just features. “Boost your productivity by 37% with our simple system.”
Money-Related Value Words
- Free
- Discount
- Bargain
- Investment
- Value
- Worth
- Affordable
- Priceless
Everyone loves a good deal! “Get free shipping when you order today.”
Exclusivity Value Words
- Exclusive
- Premium
- Elite
- Selected
- Members-only
- VIP
- Insider
- Private
We all want what others can’t have. “Join our exclusive membership for insider benefits.”
Powerful Phrases for Problem-Solving
Customers buy solutions to problems. These phrases position your product as the answer.
Problem Identification Phrases
- Tired of…
- Sick of…
- Fed up with…
- Struggling with…
- Worried about…
- Frustrated by…
- Overwhelmed by…
- Annoyed by…
Start by naming their pain point. “Tired of wasting hours on manual data entry?”
Solution Introduction Phrases
- Introducing…
- Finally, a way to…
- The answer to…
- The solution for…
- Discover how to…
- At last, you can…
- Imagine being able to…
- What if you could…
Bridge to your solution. “Finally, a way to automate your entire workflow in one click.”
Benefit-Focused Phrases
- So you can…
- Helping you to…
- Designed to…
- Created to…
- Which means you’ll…
- This allows you to…
- Enabling you to…
- Making it easy to…
Connect features to outcomes. “Our dashboard organizes everything in one place, so you can focus on what matters most.”
Persuasive Sales Words for Calls to Action
Your call to action needs extra punch. These are the words that get clicks.
Action Verbs That Convert
- Get
- Buy
- Download
- Try
- Start
- Join
- Discover
- Claim
Strong verbs drive action. “Claim your free trial now!”
Ownership Words
- Your
- You
- Yours
- Yourself
- Own
- Personal
- Custom
- Tailored
Make it about them, not you. “Transform your business with this customized solution.”
Reinforcement Words
- Yes
- Today
- Now
- Right away
- Instantly
- Immediately
- Without delay
- This minute
Add urgency to your CTA. “Say yes to better results today!”
Sales Phrases That Address Objections
Smart sales copy tackles objections before they arise.
Risk Reversal Phrases
- Risk-free guarantee
- No questions asked
- Nothing to lose
- Try before you buy
- Cancel anytime
- No obligation
- Money-back guarantee
- Satisfaction guaranteed
Remove the fear of committing. “Enjoy our 30-day risk-free guarantee with no questions asked.”
Simplicity Phrases
- Easy as 1-2-3
- Simple to use
- No experience needed
- Anyone can do it
- Beginner-friendly
- No learning curve
- Ready to use
- Plug and play
Address complexity concerns. “Our software is simple to use—even if you’re not tech-savvy.”
Proof and Credibility Phrases
- As seen in…
- Trusted by…
- Used by…
- Recommended by…
- Join thousands of…
- Backed by research
- Scientifically proven
- Industry-leading
Build credibility with social proof. “Trusted by over 500 Fortune 500 companies.”
Time-Sensitive Sales Words and Phrases
Create a sense of scarcity and urgency with these time-focused terms.
Deadline Words
- Last chance
- Closing soon
- Ending
- Final
- Expires
- Countdown
- Today only
- While supplies last
Put a clock on your offer. “Last chance to get 50% off—offer expires tonight!”
Scarcity Phrases
- Limited edition
- Only X left
- Running out fast
- Going fast
- Selling quickly
- Almost gone
- Hot item
- In high demand
Nobody wants to miss out. “Only 5 left in stock—these are selling quickly!”
Opportunity Phrases
- Don’t miss out
- One-time offer
- Never again
- Once in a lifetime
- Rare opportunity
- Act now
- While you can
- Before it’s too late
Frame the offer as a special chance. “This is a rare opportunity that won’t come around again.”
Psychological Trigger Words for Sales
These words tap into deep psychological triggers that drive buying decisions.
Curiosity Triggers
- Secret
- Revealed
- Hidden
- Discover
- Unlock
- Insider
- Behind the scenes
- Little-known
Spark curiosity to keep readers engaged. “The secret formula that top performers don’t want you to know.”
Safety and Security Words
- Protected
- Safe
- Secure
- Guarded
- Defended
- Shielded
- Insured
- Protected
Address safety concerns. “Your data stays secure with our military-grade encryption.”
Comfort and Relief Words
- Relax
- Ease
- Comfort
- Relief
- Peace of mind
- Hassle-free
- Worry-free
- Stress-free
Promise emotional relief. “Our service gives you peace of mind knowing everything is handled.”
Using Sales Words in Different Contexts
Knowing when and where to use these powerful words is just as important as the words themselves.
Email Subject Lines
Subject lines need instant impact. Use curiosity, urgency, and value words.
Examples:
- “Last chance: Your 50% discount expires tonight”
- “Revealed: The secret to landing high-paying clients”
- “The quick fix for your [problem] starts today“
Keep it short and punchy. One strong power word is often enough.
Social Media Posts
Social media demands attention in crowded feeds. Use emotional triggers and curiosity.
Examples:
- “The revolutionary tool that’s changing how businesses handle [problem]”
- “Exclusive tips for our followers only! Swipe up now”
- “We guarantee you haven’t seen anything like this before”
Add a strong call to action that fits the platform’s style.
Website Headlines
Headlines need to grab attention and clearly state your value proposition.
Examples:
- “Transform Your [Industry] Results With Our Proven System”
- “Discover How to [Solve Problem] in Half the Time”
- “The Guaranteed Way to [Achieve Benefit] Without [Common Obstacle]”
Combine a strong verb with a clear benefit for best results.
If you want to learn more about how these sales words and phrases can transform your digital marketing strategy, check out my book here.
Putting It All Together: Sales Words in Action
Let’s see how to combine these powerful words into effective sales messages.
Before and After Examples
Before: “Our software helps businesses manage their data.” After: “Transform your data chaos into crystal-clear insights with our revolutionary dashboard today!”
Before: “Sign up for our newsletter.” After: “Join 10,000+ industry insiders and get exclusive weekly tips guaranteed to boost your sales!”
Before: “This offer ends soon.” After: “Last chance! This limited-time offer expires tonight at midnight. Claim your spot now before it’s gone forever!”
Notice how the “after” versions feel more compelling? That’s the power of strategic word choice!
Words to Avoid in Sales Copy
Not all words help your sales. These ones can actually hurt:
- Maybe
- Might
- Could
- Potentially
- Hopefully
- Try
- Attempt
- Possibly
These words show uncertainty and weaken your message. Replace them with confident alternatives.
Also avoid industry jargon unless you’re absolutely sure your audience understands it. Confusion kills sales faster than anything else.
Sales Words and Phrases for Different Industries
Different industries have their own power words. Here are some examples:
E-commerce Power Words
- Handcrafted
- Limited batch
- Curated
- Trending
- Bestselling
- Complimentary
- Flash sale
- Collector’s item
These words create desire and urgency. “Our handcrafted leather bags are made in small limited batches.”
SaaS and Tech Sales Words
- Seamless
- Integrated
- Automated
- Streamlined
- Cutting-edge
- Innovative
- User-friendly
- Scalable
Tech buyers want efficiency and innovation. “Our seamless integration automates your entire workflow.”
Health and Wellness Sales Phrases
- Natural
- Holistic
- Science-backed
- Rejuvenating
- Nourishing
- Pure
- Revitalizing
- Balanced
Health customers want results and purity. “Our science-backed, natural formula helps you feel revitalized.”
Testing Sales Words for Maximum Impact
The best sales words for your business depend on your specific audience. Always test different options.
A/B Testing Tips
- Test one word or phrase change at a time
- Keep everything else constant
- Run tests for enough time to get statistically significant results
- Use your winning words in future campaigns
Small changes can make big differences. One company changed their button from “Buy Now” to “Get Started” and saw conversions jump 34%!
Measuring Success
Track these metrics when testing sales words:
- Click-through rate
- Conversion rate
- Time on page
- Bounce rate
- Average order value
Numbers don’t lie. Let data guide your word choices.
Conclusion: Your Sales Words Action Plan
Words have incredible power to persuade, convince, and convert. The right sales words and phrases can transform your marketing from ignored to irresistible.
Remember these key points:
- Use emotion-triggering words to create connection
- Add urgency to overcome procrastination
- Address objections before they arise
- Test different words to find what works best for your audience
Start by picking 5-10 words from this guide that feel right for your brand. Weave them into your next marketing piece and watch your results improve.
Ready to transform your sales copy? The words you need are all right here. The only question is—which ones will you use first?
