Are you looking for ways you can land your first copywriting clients fast?
If you’ve been reading my articles, by now you should know how to write a pretty good sales letter.
But if you’re new here, and you don’t know how to write a sales letter that makes you or your client money, here are some articles you can look at to help you:
Now that you know how to write a sales letter and you’re pretty sure of your expertise, it’s time to start pitching and getting clients.
There are 2 major ways to get copywriting clients:
- Outbound marketing: This is where you go out and actively get clients.
- Inbound marketing: This is where you set up a process so that clients come to you
Let’s begin with using outbound marketing to get copywriting clients.
Outbound marketing is when you as a service provider – in this case, copywriter) goes out looking for prospects.
There are various ways you can do this and they are:
- Cold emails
This is a process where you find a company you want to work for, find the email address of the decision-maker for that company, and pitch them your services.
It’s pretty simple.
The decision-makers are usually CEOs, founders, co-founders, and marketing managers. These are the people whose emails you should be looking for.
But how can you get the email address of the decision-maker of a company?
There are many tools you can use to find prospects’ email addresses and the most famous one is Hunter. Here is a list of some of the tools you can use to get more clients’ email addresses.
Use these tools to get more emails.
This is another way to go although some people frown at it.
But look at it this way, you are a business, not just a freelancer, and businesses advertise. So what is wrong with
You can use Facebook advertising since they have better targeting.
I must warn you though, if you’re a newbie to Facebook advertising, take some time to learn how to use their platform to place ads or you’ll be throwing money away.
There are tons of free YouTube videos you can watch that’ll show you how to place ads on Facebook.
But know that the learning curve to mastering Facebook advertising is pretty steep. So, take your time and learn all you can before you give them any money.
Next, Inbound Marketing
This is where copywriting clients come to you.
And this is where you want to be.
But how can you get here?
- Referrals: After doing work for people through your outbound marketing efforts, tell them to refer you to their network for a discount on their next project. And do the same for the clients they refer to you. Soon you’ll have loads of work on your hands that you’ll have to raise your rates to scare some people off.
- Offering value: You do this through blogging on your website or using social media platforms like Facebook, Instagram, Twitter, or LinkedIn. When people see that you know your craft, they’ll come to you.
Other ways to find copywriting clients are:
- Job boards
- Freelancing websites (Upwork, Fiverr, Freelancer, etc)
- Print advertisements
Finally, to get copywriting clients you have to use both. That’s what I did.
Since the inbound client acquisition method usually takes some time, I started it while still sending out cold emails.
This is so I’m not waiting months before I get my first client.
Use the Hunter tools to get the email addresses of CEOs, marketing managers, founders, and co-founders.
Send out cold emails on a daily basis and don’t forget to follow up because some of these guys are pretty busy and may not have seen your first email.