4 Simple Copywriting Tips for Social Media

4 Effective Copywriting Tips for Social Media

Today, you’re going to discover the 4 effective copywriting tips for social media to boost your social media marketing game and get more sales.

It’s no secret that social media can help you build a stronger community as well as generate leads and sales.

According to one small business survey, 85 percent of brands claim to have gained a new client or customer as a result of social media.

However, simply being on social media is insufficient to gain followers, let alone convert those followers into customers.

The key is to engage your audience effectively, which is where great, punchy social media copywriting comes in.

Is Social Media Copywriting Even a Thing?

Many of the most engaging social media posts have great copy in common.

This is especially true for memes, which use emotional copy that ranges from hilarious to ironic to nostalgic to elevate ordinary images to viral status.

Four examples of effective social media copywriting strategies for your brand’s social media content are provided below.

1. Invite your audience to participate in the discussion.

Many businesses seeking to engage their audiences on Facebook and Twitter in the early days of social media were slow to realize that these platforms weren’t just for self-promotion or advertising.

Being social on social media necessitates moving from one-way to two-way communication (i.e. conversation).

How brands go about it: Writing copy that asks them questions or gamifies their responses is one way to encourage conversations with your followers on your social media channels.

Here are some examples:

  • Tell us your ideas…
  • Sound off in the comments and tell us what you think.”
  • What are you looking forward to/excited about?”

2. Use emotional copy to enhance images

When it comes to writing social media copy, sometimes less is more.

Take Instagram, for example, where the average user scrolls through photos and videos for 21 minutes per day.

On a platform like this, brevity is the name of the game.

Captions can be used to elevate images and videos by conveying a message that elicits emotions.

3. Leverage the desire to learn

With 94 percent of B2B marketers using LinkedIn as a content distribution channel, professional social networks like LinkedIn lean more towards content delivery and consumption.

Furthermore, 45 percent of those who read this content are in senior positions (e.g. C-Suite members, directors, managers).

These are people who are always interested in industry news and updates, so your copy should cater to their needs by doing the following:

  • Providing updates on your industry
  • Sharing quotes from industry leaders/influencers
  • Sharing industry statistics

4. Create copy that capitalizes on the fear of missing out (FOMO)

FOMO (fear of missing out) is a powerful motivator that drives many of our social media habits.

According to a survey conducted by MyLife.com, 56% of social media users are afraid of missing out on important events, news, and status updates if they are not on social media.

Unsurprisingly, FOMO can be a great way to get people’s attention on social media, especially if you use the following elements:

  • Exclusive access or first “dibs” on an offering – Copy that reflects exclusive access or first “dibs” on an offering.
  • Urgency – Copy that communicates a special offer that is only available for a limited time.
  • Scarcity – Copy that communicates a product’s limited availability.

Great copy cuts through the background noise

Great copywriting, regardless of which social media platform your brand uses, can help you engage your followers more effectively.

These four copywriting tips for social media will help you stand out from the crowd, giving your audience a reason to stop and read what you have to say.

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Maku Seun is a freelance copywriter and direct response marketer. He helps digital marketers, coaches, and course creators boost sales by writing compelling sales copy which includes long-form sales letters, email copy, and website copy for their products and services. If you want him to write compelling sales copy for your business, click here.