So you need to hire a copywriter. Before you pick up the phone or start searching for a copywriter online, here are some things you need to know before hiring a copywriter.
1. Know your audience
Knowing your audience is crucial because if you have no idea who your audience is, you’ll end up wasting your time and money.
It is not only about knowing who you are targeting, you should also know in-depth knowledge of the demographics and psychographics of the audience.
For instance, it is not enough to say you are targeting people who want to lose weight.
You should also know that you may be targeting women in their 40s and 50s who have children.
You can even go a step further and say they are executives and have no time to go to the gym.
With this type of knowledge of your audience, you’ll realize that your sales copy will be spot on and your conversion rate will be higher.
2. Know where they hang out
After knowing who your target audience is, you must know where they hang out.
If your target audience hangs out online, then you should focus your marketing efforts on Facebook groups and run ads on social media and other online platforms.
If your audience prefers face-to-face connection, then you should frequent networking events, do some speaking gigs or invest in other forms of promotion like business cards and print advertising.
3. Know EXACTLY what they need from you
Now that you know who your target audience is and you know where they hang out, it is time to know what they need from you.
Find their pain points and offer them the solution in the form of a product or service (which you must already have before looking to hire a copywriter).
And if your product or service does not solve a problem they have or at least satisfy a desire, they won’t buy from you.
The more tailored your offer is to your audience, the higher your chances of making the sale.
4. Create exactly what they need
Now that you know who to sell to, you know where they hang out and you know their pain points, it is time to create the product or service to sell to them.
If you can niche down and create a product for a specific group of people (busy female executives looking to lose weight, for example), you’ll not only make the copywriter’s job a lot easier, but you’ll also increase the chances of your copy converting and being successful in business.
Because, the more tailored your product is to a specific niche, the higher your chances of business success.
This is mainly because that group of people will talk a certain way, they visit a certain type of club, they hang out together in the same place and they think a certain type of way.
If you pinpoint your audience as I have mentioned above when your copywriter is doing his/her research, he’ll find out these things (Unless you give this information to him/her to even make his job easier and faster), and craft a specifically tailored sales copy that’ll make your audience think you’re talking to them directly.
This will then boost conversion and sales.
Brief your copywriter
Once you’ve gotten these 4 steps ready, it’s time to brief your copywriter so they can work their magic and create a copy that will most likely make you successful.
Once your copywriter has all this information, he will be able to write a sincere copy that’ll make the reader think you understand them and they’ll be ready to give you their money.
Hire a copywriter
This is the final step.
Find the right copywriter who sees your vision and knows how to work up a connection between you and your prospect.
The thing is, if the copywriter is worth his salt and has this information, he’ll be able to write a sales copy that’ll appeal directly to the emotions of your prospect that they won’t stop thinking about you until they buy your product.
It’s the copywriter’s job to show the value of what you’re offering to the people who need it the most in a way they’ll understand and connect with.
After that, it’ll be your job to go and get it in front of those people’s eyeballs through advertising and marketing.
Conclusion: Things you need to know before hiring a copywriter
There you have it.
4 crucial things you need to know before hiring a copywriter.
Once you know and have these things in place, the likelihood that your sales will skyrocket will be high.
This is also coupled with the fact that you have a good copywriter in your arsenal.
Maku Seun is a freelance copywriter and Direct Response Marketer. He helps digital marketers, coaches, and course creators boost sales by writing compelling sales letters for their products and services. If you’d him to write a sales letter for your business, click here.