4 Simple Elements of Appealing Copywriting Offers

4 Vital Elements of Appealing Copywriting Offers

If you sell anything online, you will have to be great at copywriting offers.

In other words, you must inform your potential client of the following when writing copy:

  • What you have
  • What your product will do for them, and
  • The thing you’ll get in return

Sounds simple, right? But there’s one problem.

We focus too much on how much our prospect should like the information we are providing.

Then, when presented with a bowl of broccoli ice cream, we are shocked at how they react.

How to present a compelling offer to your clients

When creating an offer, your job is to come up with an irresistible offer, and it’s your client’s job to either like it or not.

Have you ever noticed how customers talk about a product that is being crammed down their throat? They come up with excuses not to buy.

That’s because no one likes being forced to do anything.

Yes, you can try selling things to people even though they don’t want it, but…

  • It’ll not fit the customer
  • There will be many complaints and returns

Instead, here are four elements of appealing copywriting offers:

1. Make it appealing

Appealing headlines are persuasive; in other words, they are beneficial to the reader.

Yes, you can sell a product that doesn’t actually benefit the prospect that well (possibly even quite easily). But selling quality goods rather than junk food will bring you the most recurring revenue (and satisfaction).

Customers are a million times more likely to tell others about how great you are when they truly benefit from purchasing what you have to offer.

Building a strong company on products that make alluring claims but don’t actually deliver anything worthwhile is challenging.

Free photos of Black and white

2. Sell the sizzle

The demands of various markets vary.

Selling something that people want rather than something they need is much simpler. Our wants pull us wildly while our needs push us grudgingly toward certain behaviors.

For your online business ideas, you essentially have two choices.

  • There are customers who want what you sell.
  • You’ll offer the sizzled product for sale. It looks and feels like what they want, but it also has the essential things they would need.

When selling it, start by touting how good it tastes, then close the deal by assuring them of all the obvious benefits.

Free photos of Steak

3. Offer what the customer wants when they want it

How do you sell more hotdogs?

Is it going to where there are many people?


The best way to sell hotdogs is to go to a starving crowd.

They are hungry for something to eat and will buy your hotdogs whether it’s the best hotdog in the world or not.

Use the same tactic when selling your product online or offline. Find people who actually want what you offer and put your offers right in front of their faces.

They will have no choice but to do business with you.

That’s why Ad targeting is amazing today.

If you know who your target audience is, put your offer in front of them and you’ll sell more.

4. Make sure it’s new

Everyone like new. Including you.

If you can make your copywriting offers appear new by including a sense of urgency, you will sell infinitely more products and services than others doing the same old thing.

Check out this example below:

  • Buy this salad spinner for $47 today.” This is a good offer, but a better offer is…
  • Buy this salad spinner for $47 only if you order before midnight.” Now there’s a reason for the prospect to hurry into their wallets.

It’s also critical to keep in mind when coming up with a tagline that new and exciting is always more appealing than stale and boring.

Free photos of Rocks

Understand your job

Remember, it is your responsibility to prepare and serve fresh, delectable, nutritious offers.

Of course, you’ll employ every copywriting strategy at your disposal to make them as alluring as you can.

Then you watch.

Did the market bite or not?

If not, the timing or the offer’s lack of appeal are the two most likely reasons.

You can add more value to your offer by offering bonuses for the same price.

Make sure you’re putting the sizzling aspect of your product or service first and foremost rather than talking too much about all the “good for you” aspects.

Work on identifying the problem with your offer, then try it again the following day.

With some practice, careful observation, and the right words, you’ll soon be whipping up consistently mouthwatering copywriting offers.

The Complete Copywriting Course

Maku Seun is a freelance copywriter and direct response marketer. He helps digital marketers, coaches, and course creators boost sales by writing compelling sales copy which includes long-form sales letters, email copy, and website copy for their products and services. If you want him to write compelling sales copy for your business, click here.