You have an amazing product. Your customers love it. But here’s the problem: not enough people know it exists.
Every day, thousands of great products fail because their creators don’t know how to promote them effectively. The good news is that you don’t need a huge budget or a marketing degree to succeed.
You just need the right marketing tools for promoting a product and the knowledge to use them properly.
This guide will show you the top 45 marketing tools for promoting a product and how to use them to grow your business. Ready to turn your hidden gem into a bestseller?
1. Social Media Marketing Platforms for Product Promotion
Social media isn’t just for cat videos anymore. It’s where your customers spend their time, and it’s where you need to be.
Why Social Media Marketing Tools Matter
Think about it: where do you go when you want to learn about a new product? Probably Instagram, Facebook, or TikTok, right? Your customers do the same thing.
Social media platforms give you direct access to billions of potential customers. The best part? Most of these product marketing platforms are free to start with.
Top Social Media Tools for Business Promotion
Facebook Business Manager: Facebook still has the largest user base of any social platform. With Facebook Business Manager, you can:
- Create targeted ads based on age, location, interests, and behavior
- Track how well your ads perform
- Manage multiple Facebook pages from one dashboard
- Connect with customers through Messenger
Instagram for Business: Instagram is perfect for products that look good in photos. Food, fashion, home decor, and lifestyle products do especially well here.
- Post high-quality photos and videos of your products
- Use Instagram Stories to show behind-the-scenes content
- Partner with influencers who match your brand
- Use Instagram Shopping to let people buy directly from your posts
LinkedIn for B2B Products: If you sell to other businesses, LinkedIn is your best friend. You can:
- Share industry insights and establish yourself as an expert
- Connect directly with decision-makers
- Join groups where your ideal customers hang out
- Run targeted ads to specific job titles and companies
How to Use Social Media Tools Effectively
Don’t try to be everywhere at once. Pick one or two platforms where your customers spend time and focus there first.
Post consistently. Your audience needs to see you regularly to remember you exist. Aim for at least 3-5 posts per week on your chosen platforms.
Engage with your audience. Social media is called “social” for a reason. Respond to comments, answer questions, and start conversations.
2. Email Marketing Software for Customer Engagement
Email marketing might seem old-fashioned, but it’s still one of the most effective digital tools available. Why? Because email is personal and direct.
Why Email Marketing Works So Well
When someone gives you their email address, they’re saying, “Yes, I want to hear from you.” That’s permission you can’t get anywhere else.
Email marketing typically returns $42 for every $1 spent. That’s a 4,200% return on investment. Can your other marketing channels match that?
Best Email Marketing Platforms
Mailchimp: Perfect for beginners. Mailchimp offers:
- Easy drag-and-drop email builder
- Free plan for up to 2,000 subscribers
- Automated email sequences
- Basic analytics to track opens and clicks
ConvertKit: I personally use this one. It’s built specifically for creators and small businesses:
- Advanced automation features
- Subscriber tagging system
- Landing page builder
- Integration with many other tools
Constant Contact: Great for local businesses:
- Event management tools
- Social media integration
- Survey and poll features
- Excellent customer support
Email Marketing Strategies That Work
Welcome Series: When someone joins your email list, send them a series of 3-5 emails over the next week. Introduce yourself, share your story, and provide value before trying to sell anything.
Product Launch Sequences: Planning to launch a new product? Build excitement with a series of emails that:
- Tease the upcoming product
- Share the story behind why you created it
- Offer early access or special pricing to subscribers
- Follow up after launch with testimonials and social proof
Regular Newsletters: Send a weekly or monthly email sharing:
- New products or services
- Behind-the-scenes content
- Customer success stories
- Helpful tips related to your industry
3. Content Marketing Tools for Brand Awareness
Content marketing is about providing value before asking for anything in return. It’s one of the most powerful promotional tools for products because it builds trust and positions you as an expert.
Why Content Marketing Builds Your Business
When you consistently share helpful, interesting content, people start to see you as the go-to expert in your field. Then, when they’re ready to buy, guess who they think of first?
Content marketing costs 62% less than traditional marketing but generates three times as many leads. Plus, the content you create today continues working for months or even years.
Essential Content Creation Tools
WordPress: The most popular website platform in the world:
- Easy to use, even for beginners
- Thousands of themes and plugins available
- Great for search engine optimization
- Can handle blogs, online stores, and more
Canva: Makes graphic design simple:
- Thousands of templates for social media, flyers, presentations
- Easy drag-and-drop interface
- Free version available
- Stock photos and graphics included
Grammarly: Ensures your writing is clear and error-free:
- Checks spelling and grammar automatically
- Suggests improvements for clarity and tone
- Browser extension works everywhere you type
- Helps you sound more professional
Content Marketing Strategies for Product Promotion
Blog Content That Sells: Write blog posts that help your ideal customers solve problems. For example:
- How-to guides using your products
- Comparison posts between different solutions
- Case studies showing real results
- Industry trends and predictions
Video Content: Video content gets more engagement than any other type:
- Product demonstration videos
- Customer testimonial videos
- Behind-the-scenes content
- Live Q&A sessions
Educational Resources: Create valuable resources people want to download:
- Checklists and templates
- Buying guides
- Industry reports
- Mini-courses
4. Search Engine Optimization Tools for Online Visibility
If your ideal customers are searching for solutions online, you need to show up in those search results. That’s where SEO tools for product marketing come in.
Why SEO Matters for Product Promotion
Every day, people search for products and services like yours. If you’re not showing up in those search results, you’re missing out on free, targeted traffic.
The top result in Google gets about 28% of all clicks. The second result gets 15%. By the time you get to page 2, almost nobody clicks. That’s why ranking high matters so much.
Top SEO Tools for Small Businesses
Google Search Console: Free tool from Google that shows:
- Which keywords bring people to your website
- How often your site appears in search results
- Technical issues that might hurt your rankings
- Links from other websites to yours
SEMrush: Comprehensive SEO platform:
- Keyword research to find what your customers search for
- Competitor analysis to see what’s working for others
- Site audit to find and fix technical problems
- Rank tracking to monitor your progress
Yoast SEO (WordPress Plugin): Makes SEO easy for WordPress users:
- Guides you through optimizing each page and post
- Checks readability and SEO score
- Generates XML sitemaps automatically
- Helps with meta descriptions and titles
SEO Strategies for Product Promotion
Keyword Research: Find out what your customers are actually searching for:
- Use tools like Google Keyword Planner or Ubersuggest
- Look for keywords with decent search volume but low competition
- Focus on “buying intent” keywords like “best [product type]” or “[product] reviews”
Local SEO for Physical Products: If you serve local customers:
- Claim and optimize your Google My Business listing
- Get reviews from happy customers
- Include your city and region in your website content
- Join local business directories
Product Page Optimization: Make sure your product pages are optimized:
- Use your main keywords in titles and descriptions
- Include high-quality photos from multiple angles
- Add customer reviews and ratings
- Write detailed product descriptions that answer common questions
5. Pay-Per-Click Advertising Platforms for Quick Results
Sometimes you need results fast. That’s where PPC advertising tools come in. Unlike SEO, which takes months to show results, paid advertising can bring customers today.
When to Use Paid Advertising
Paid advertising makes sense when:
- You’re launching a new product and need immediate visibility
- You have a limited-time offer or sale
- Your organic reach isn’t enough to meet your goals
- You want to test which messages work before investing in long-term strategies
Best PPC Platforms for Product Promotion
Google Ads: The biggest advertising platform:
- Show ads when people search for your keywords
- Display ads on millions of websites
- Video ads on YouTube
- Shopping ads that show product photos and prices
Facebook Ads: Excellent targeting options:
- Target based on interests, behaviors, and demographics
- Retarget people who visited your website
- Create lookalike audiences based on your best customers
- Use various ad formats: images, videos, carousels, stories
Microsoft Advertising (Bing Ads): Often overlooked but valuable:
- Less competition means lower costs
- Older, more affluent audience
- Same targeting options as Google Ads
- Easy to import campaigns from Google Ads
PPC Best Practices for Product Marketing
Start Small and Test: Don’t blow your entire budget on day one:
- Start with a small daily budget
- Test different ad copy and images
- Focus on your most profitable products first
- Scale up what works, pause what doesn’t
Use Negative Keywords: Prevent your ads from showing for irrelevant searches:
- Add words like “free,” “cheap,” or “DIY” if you sell premium products
- Exclude competitor names unless you’re specifically targeting them
- Review search terms regularly and add negatives as needed
Track Conversions: Set up proper tracking to know which ads are profitable:
- Install Google Analytics and link it to your ads account
- Track not just clicks, but actual sales or leads
- Calculate your customer lifetime value
- Focus on return on ad spend (ROAS), not just click-through rates
6. Customer Relationship Management Systems for Lead Nurturing
Not everyone who shows interest in your product will buy immediately. A good CRM system for marketing helps you stay in touch with potential customers until they’re ready to purchase.
Why You Need a CRM System
The average customer needs to see your message 7-8 times before making a purchase decision. Without a system to track and follow up with leads, you’ll lose most of them.
A CRM helps you:
- Keep track of every interaction with potential customers
- Automate follow-up messages
- Segment your audience based on their interests and behavior
- Measure which marketing efforts bring the best customers
Top CRM Platforms for Small Businesses
HubSpot CRM: Free CRM with powerful features:
- Contact management and deal tracking
- Email marketing integration
- Basic reporting and analytics
- Live chat and forms for your website
Pipedrive: Simple, visual sales pipeline:
- Easy-to-understand pipeline view
- Activity reminders and follow-up notifications
- Email integration and tracking
- Mobile app for managing leads on the go
Salesforce Essentials: Powerful but more complex:
- Advanced customization options
- Extensive third-party integrations
- Detailed reporting and forecasting
- AI-powered insights and recommendations
CRM Strategies for Product Promotion
Lead Scoring: Not all leads are created equal. Set up a system to score leads based on:
- How they found you
- Pages they’ve visited on your website
- Emails they’ve opened and clicked
- Information they’ve provided about their needs
Automated Follow-Up Sequences: Create automated email sequences for different types of leads:
- New website visitors get a welcome series
- People who viewed specific products get targeted follow-ups
- Customers get onboarding and upsell sequences
- Inactive leads get re-engagement campaigns
Customer Segmentation: Divide your contacts into groups based on:
- Purchase history
- Geographic location
- Industry or company size
- Interests and preferences
7. Marketing Analytics Tools for Performance Tracking
You can’t improve what you don’t measure. Marketing analytics tools help you understand which promotional efforts are working and which ones are wasting your money.
Why Analytics Matter for Product Marketing
Without proper tracking, you’re flying blind. You might be spending money on ads that don’t work while ignoring channels that could be goldmines.
Good analytics help you:
- Identify your most profitable marketing channels
- Understand your customers’ behavior and preferences
- Spot problems before they become expensive mistakes
- Make data-driven decisions instead of guessing
Essential Analytics Tools
Google Analytics: Free and powerful:
- Track website visitors and their behavior
- See which marketing channels bring the most customers
- Monitor conversion rates and goal completions
- Understand your audience demographics and interests
Hotjar: See how people actually use your website:
- Heatmaps show where people click and scroll
- Session recordings let you watch user behavior
- Surveys collect feedback from visitors
- Conversion funnels identify where people drop off
Google Tag Manager: Manage all your tracking codes in one place:
- Add tracking without editing website code
- Set up event tracking for buttons and downloads
- Test changes before publishing them
- Manage multiple marketing tools from one dashboard
Key Metrics to Track for Product Promotion
Website Traffic Metrics
- Unique visitors and page views
- Traffic sources (organic, paid, social, email)
- Bounce rate and time on site
- Mobile vs. desktop usage
Conversion Metrics
- Conversion rate by traffic source
- Cost per acquisition (CPA)
- Customer lifetime value (CLV)
- Return on advertising spend (ROAS)
Engagement Metrics
- Email open and click rates
- Social media engagement (likes, shares, comments)
- Blog comments and shares
- Video watch time and completion rates
8. Influencer Marketing Platforms for Social Proof
People trust recommendations from others more than they trust advertising. Influencer marketing tools help you find and work with people who can recommend your products to their audiences.
Why Influencer Marketing Works
When an influencer recommends your product, it’s like getting a personal recommendation from a friend. Their followers trust their opinions and are more likely to try products they suggest.
Influencer marketing can be especially effective for:
- Visual products (fashion, food, lifestyle)
- Products targeting younger demographics
- Niche markets where influencers have deep expertise
- Building brand awareness quickly
Best Influencer Marketing Platforms
AspireIQ: Comprehensive influencer marketing platform:
- Find influencers in your niche
- Manage campaigns from start to finish
- Track performance and ROI
- Handle payments and contracts
Upfluence: All-in-one influencer marketing solution:
- Influencer discovery and outreach
- Campaign management tools
- Performance analytics
- E-commerce integration
Grin: Built specifically for e-commerce brands:
- Find influencers who already mention your brand
- Automate outreach and follow-up
- Track sales and conversions
- Manage product gifting
Influencer Marketing Strategies
Micro-Influencer Partnerships: Don’t overlook smaller influencers:
- Micro-influencers (1K-100K followers) often have higher engagement rates
- They’re more affordable than celebrity influencers
- Their audiences are often more targeted and engaged
- They’re usually easier to work with and more authentic
Long-Term Relationships: Instead of one-off posts, build ongoing relationships:
- Work with the same influencers multiple times
- Give them creative freedom to showcase your products
- Include them in product development discussions
- Offer exclusive products or early access
User-Generated Content: Encourage customers to create content about your products:
- Create branded hashtags for customers to use
- Run contests that encourage photo submissions
- Repost customer content on your own channels
- Offer incentives for creating and sharing content
9. Marketing Automation Software for Efficiency
As your business grows, manually managing all your marketing becomes impossible. Marketing automation platforms handle repetitive tasks so you can focus on strategy and growth.
Benefits of Marketing Automation
Marketing automation helps you:
- Save time on repetitive tasks
- Provide consistent customer experiences
- Nurture leads more effectively
- Scale your marketing efforts without hiring more people
The key is to start simple and gradually add more automation as you learn what works.
Top Marketing Automation Tools
Mailchimp: Great for beginners:
- Email automation workflows
- Basic lead scoring
- Social media scheduling
- Simple landing pages
ActiveCampaign: More advanced features:
- Complex automation workflows
- CRM integration
- Advanced segmentation
- SMS marketing
Pardot (Salesforce): Enterprise-level automation:
- Lead nurturing and scoring
- Account-based marketing
- Advanced reporting
- Deep Salesforce integration
Marketing Automation Ideas for Product Promotion
Welcome Series: When someone joins your email list:
- Send immediate welcome email with special offer
- Follow up with your brand story and values
- Share your most popular products
- Provide helpful tips related to your industry
Abandoned Cart Recovery: When someone adds products to cart but doesn’t buy:
- Send reminder email within 1 hour
- Follow up with special discount after 24 hours
- Share customer testimonials after 3 days
- Make final attempt after 1 week
Post-Purchase Sequences: After someone makes a purchase:
- Send order confirmation and shipping updates
- Provide setup instructions or usage tips
- Request review after product arrives
- Suggest complementary products
10. Video Marketing Tools for Engagement
Video content gets more engagement than any other type of content. These video marketing platforms help you create, edit, and distribute videos that promote your products effectively.
Why Video Marketing Is Essential
People process visual information 60,000 times faster than text. Video combines visuals, audio, and storytelling to create powerful emotional connections with your audience.
Video marketing statistics that matter:
- 84% of people have been convinced to buy a product after watching a brand’s video
- Social videos generate 1,200% more shares than text and image content combined
- Including a video on landing pages can increase conversions by 80%
Best Video Marketing Tools
Loom: Perfect for quick, personal videos:
- Record your screen, webcam, or both
- Share videos instantly with a link
- Basic editing features
- View analytics and engagement data
Animoto: Create professional videos without experience:
- Drag-and-drop video builder
- Professional templates for different industries
- Stock footage and music library
- Social media optimization features
Wistia: Designed specifically for business videos:
- Professional video hosting
- Detailed viewer analytics
- Lead generation features
- Video SEO tools
Video Marketing Strategies for Products
Product Demonstration Videos: Show your products in action:
- Highlight key features and benefits
- Address common questions and concerns
- Compare your product to alternatives
- Keep videos under 2 minutes for best engagement
Customer Testimonial Videos: Let satisfied customers sell for you:
- Interview customers about their results
- Show before and after transformations
- Include specific details and numbers
- Use real customers, not actors
Behind-the-Scenes Content: Build trust by showing your process:
- How your products are made
- Meet your team members
- Your company values and mission
- Day-in-the-life content
11. Landing Page Builders for Conversion Optimization
A landing page is a standalone web page designed for one specific purpose: getting visitors to take action. Landing page creation tools help you build pages that convert visitors into customers.
Why You Need Dedicated Landing Pages
Your website homepage tries to serve everyone. A landing page focuses on one specific audience with one specific message. This focus typically leads to much higher conversion rates.
Landing pages work best for:
- Paid advertising campaigns
- Email marketing promotions
- Product launches
- Lead magnets and free offers
Top Landing Page Builders
Unbounce: Built specifically for marketers:
- Drag-and-drop page builder
- A/B testing built in
- Mobile-responsive templates
- Integration with major marketing tools
Leadpages: Simple but powerful:
- High-converting templates
- Built-in analytics
- Lead magnet delivery
- Facebook ad integration
ClickFunnels: Complete sales funnel platform:
- Landing pages, order forms, and upsells
- Email marketing automation
- Affiliate program management
- Membership site functionality
Landing Page Best Practices
Clear Value Proposition: Your headline should immediately explain:
- What you’re offering
- Who it’s for
- Why they should care
- What makes you different
Single Call-to-Action: Don’t confuse visitors with multiple options:
- One clear button or form
- Use action words like “Get,” “Start,” “Download”
- Make the button stand out visually
- Remove navigation and other distractions
Social Proof: Include evidence that others trust you:
- Customer testimonials
- Reviews and ratings
- Number of customers served
- Trust badges and certifications
12. Affiliate Marketing Networks for Extended Reach
Affiliate marketing lets other people promote your products in exchange for a commission on sales they generate. These affiliate marketing platforms help you recruit and manage these promotional partners.
Why Affiliate Marketing Works
Affiliates only get paid when they make sales, so they’re motivated to promote effectively. You get access to audiences you couldn’t reach otherwise, and you only pay for actual results.
Affiliate marketing is especially effective for:
- Digital products with high profit margins
- Products that solve specific problems
- Recurring subscription services
- Products with broad appeal
Popular Affiliate Marketing Platforms
ShareASale: Large network with established affiliates:
- Access to thousands of potential affiliates
- Detailed tracking and reporting
- Automated payments to affiliates
- Fraud protection features
ClickBank: Focused on digital products:
- High commission rates possible
- Built-in payment processing
- Global marketplace
- Marketing tools for affiliates
Impact: Enterprise-level platform:
- Advanced tracking technology
- Influencer partnership management
- Brand safety controls
- Custom commission structures
Building a Successful Affiliate Program
Attractive Commission Structure: Offer competitive commissions:
- Research what competitors pay affiliates
- Consider tiered commissions based on performance
- Provide bonuses for top performers
- Pay commissions promptly
Marketing Materials: Give affiliates tools to succeed:
- High-quality product images
- Pre-written email templates
- Social media graphics
- Product description copy
Affiliate Support: Help your affiliates sell more:
- Provide training on your products
- Share successful promotional strategies
- Offer exclusive deals for their audiences
- Communicate regularly with updates
13. Webinar Platforms for Educational Marketing
Webinars combine education with sales in a format that builds trust and demonstrates expertise. Webinar software for marketing helps you host live and automated presentations that convert attendees into customers.
Why Webinars Are Powerful for Product Promotion
Webinars work because they:
- Allow you to demonstrate products in detail
- Build trust through face-to-face interaction
- Let you answer objections in real-time
- Create urgency with limited-time offers
- Position you as an expert in your field
Webinars typically convert 20-40% of attendees into customers when done correctly.
Best Webinar Platforms
Zoom: Most popular and reliable:
- HD video and audio quality
- Recording capabilities
- Interactive features (polls, chat, Q&A)
- Integration with marketing tools
GoToWebinar: Built specifically for marketing:
- Automated webinar sequences
- Advanced registration options
- Detailed attendee analytics
- Follow-up automation
WebinarJam: All-in-one webinar solution:
- Live and automated webinars
- Interactive whiteboard
- Countdown timers and urgency features
- Direct integration with payment processors
Webinar Marketing Strategies
Educational Content First: Focus on providing value:
- Teach something useful related to your product
- Share industry insights and trends
- Address common problems your audience faces
- Save the sales pitch for the end
Interactive Elements: Keep attendees engaged:
- Ask questions throughout the presentation
- Use polls to gather opinions
- Encourage chat participation
- Offer Q&A sessions
Clear Call-to-Action: End with a specific offer:
- Limited-time discount for attendees
- Exclusive bonuses not available elsewhere
- Payment plan options
- Clear next steps to purchase
14. Social Listening Tools for Market Intelligence
Social listening helps you understand what people are saying about your products, competitors, and industry. They provide insights that can improve your marketing and product development.
Why Social Listening Matters
Your customers are already talking about you online. Social listening helps you:
- Find and respond to customer complaints quickly
- Discover new marketing opportunities
- Monitor competitor activities
- Identify industry trends and topics
- Find influencers and brand advocates
Top Social Listening Tools
Hootsuite Insights: Comprehensive social monitoring:
- Track mentions across multiple platforms
- Sentiment analysis of conversations
- Competitor comparison reports
- Influencer identification
Mention: Real-time monitoring:
- Instant alerts for brand mentions
- Boolean search capabilities
- Sentiment analysis
- Crisis management features
Brand24: Affordable option for small businesses:
- Social media and web monitoring
- Influencer identification
- Hashtag tracking
- PDF reports for clients
Social Listening Strategies
Monitor Brand Mentions: Track what people say about your brand:
- Set up alerts for your company name
- Monitor product names and variations
- Track branded hashtags
- Respond promptly to mentions
Competitor Intelligence: Learn from your competition:
- Monitor competitor mentions and sentiment
- Identify their marketing strategies
- Find gaps in their customer service
- Discover new market opportunities
Trend Identification: Stay ahead of industry changes:
- Track relevant industry keywords
- Monitor emerging topics and discussions
- Identify seasonal patterns
- Spot new customer needs and preferences
15. Referral Marketing Software for Word-of-Mouth Growth
Word-of-mouth marketing is the most trusted form of advertising. Referral program platforms help you systematically encourage and reward customers for recommending your products to others.
Why Referral Marketing Works
People trust recommendations from friends and family more than any other form of marketing. A formal referral program makes it easy for happy customers to spread the word while rewarding them for doing so.
Referred customers typically:
- Have higher lifetime value
- Are more likely to make repeat purchases
- Refer others themselves
- Cost less to acquire than other channels
Best Referral Marketing Platforms
ReferralCandy: Designed for e-commerce:
- Automated referral program management
- Customizable reward structures
- Social sharing tools
- Integration with major e-commerce platforms
Friendbuy: Enterprise-focused solution:
- Advanced fraud prevention
- A/B testing capabilities
- Multiple referral program types
- Detailed analytics and reporting
Extole: Comprehensive referral platform:
- Customer advocacy programs
- Influencer partnerships
- User-generated content campaigns
- Advanced personalization features
Referral Program Best Practices
Clear Value Proposition: Make the benefits obvious:
- Explain what referrers get for successful referrals
- Show what new customers receive
- Use simple, easy-to-understand terms
- Highlight the value of rewards
Easy Sharing Process: Remove friction from referrals:
- Provide multiple sharing options (email, social, text)
- Pre-populate referral messages
- Make tracking referrals simple
- Send reminders about pending rewards
Double-Sided Rewards: Reward both the referrer and the new customer:
- Give referrers meaningful incentives
- Offer new customers compelling reasons to try your product
- Consider different reward types (discounts, cash, products)
- Test different reward amounts to optimize results
Ready to Transform Your Product Promotion Strategy?
You now have a complete toolkit of marketing tools for promoting a product that can take your business to the next level. But here’s the truth: having the right tools is just the beginning.
The real magic happens when you choose the right combination of tools for your specific business and use them consistently. Start with one or two tools that match your goals and budget. Master them before adding more to your arsenal.
Need help implementing these promotional strategies for your products and choosing the right tools for your business? Contact us today! Our team of marketing experts can create a custom promotion strategy that drives real results for your unique situation.
