The finance industry is huge.
The personal finance industry is estimated to have a $2.7billion transaction value by 2023.
Therefore, as a copywriter in this industry, the amount of money you can earn is disastrous.
But, your financial sales copy must be top class if you ever want to command the type of money this niche can offer you.
That’s why I’ve put together some of the copywriting tips for financial products that’ll help you get a leg up in this industry.
Most financial copies are dry as hell and yours doesn’t have to be.
What is financial copywriting?
Financial copywriting means writing some sort of promotional material for the financial industry. This can be a blog post, sales copy, brochures, social media posts, etc.
A financial copywriter will have the skills to produce these types of content and more that will make your services sell.
Unlike writing for editorials and news pieces, financial copywriting is all about writing so the audience will take a particular action.
Who are financial copywriters?
Financial copywriters are copywriters who specialize in writing direct response long-form sales letters for companies who usually publish units to sell their newsletters. These types of copywriters can make a lot of money here.
That’s why I’ve curated the 5 copywriting tips to sell more financial products and services.
1. Find your niche based on experience
Be a big fish in a small pond.
This way, you’ll be the go-to person whenever companies are in need of your services.
Then you can command huge fees.
What this means is that you should focus on a small niche to reduce competition and be the go-to person in that particular space.
This makes you an expert in that one area.
Some financial niches include:
- Day trading
- Personal finance
- Credit and debt
2. Tell customers what they want to hear
Features and benefits are two age-old copywriting techniques.
This is one of the most important strategies to understand because it tells customers what they want to hear.
Here’s an example:
This is WyseTrade, a Forex course.
When you land on the homepage, the headline immediately sums everything up, “5 Keys that will instantly improve your trading”.
This is a benefit that helps the reader to…
Become a better trader.
Therefore, the next time you want to produce a financial copy, ask yourself, “What does the reader really want?“
Use this as a basis for writing any and all financial copies.
3. Use specific numbers and data
In copywriting, being vague and using round-up numbers does not breed trust in your reader.
And seeing that there’s no industry that uses numbers more than the financial industry, you have no excuse not to use specific numbers.
Imagine you’re the customer, which of these headlines will make you want to know more about the product?
- The complete guide to trading for beginners.
- The 3 step guide that made a trading newbie amass $231,214.65 in his first year.
The second, right?
Because it used specific numbers.
This makes the reader know exactly what he is to get from the product.
This strategy can be used anywhere you have to type. It could be on a blog post, youtube description, or sales letter headline.
Using specific numbers in financial copywriting, heck in any form of copywriting for that matter helps clear up uncertainties and ambiguities in the mind of the customer about the product’s deliverability.
4. Don’t be afraid to toot your own horn
In business, social proof is everything.
It helps to build trust with your customers while also showing that you know what you’re doing.
That’s why Invesco wasn’t afraid to show how much assets they had under management:
Put yourself in your customer’s shoes, knowing that a company has billions worth of assets they’re managing will put your mind at ease that they know what they’re doing, right?
Nobody likes to play with their money, especially when investing. They want expertise.
That’s why you need to toot your own horn.
State any impressive returns in your copy that will help boost conversion.
5. Plan your copy in a logical sequence
Sales copy needs to be executed in the same sequence customers are thinking.
All sales letters follow a particular sequence before landing on the payment.
A good financial copywriter will know this and act accordingly.
It’s like being in the customer’s head and following the thought sequence they’re having until the last section of the sales copy.
Writing your sales copy in this way that leads the reader through everything they’re thinking, including handling objectives, before pricing, will increase your conversion rate.
You can use this sales letter sequence to get started.
Concluding the copywriting tips for financial products
The finance industry is one of the best a copywriter can go into.
The key to success in financial copywriting is to niche down and become the expert in that space.
Tell the customers what they want to hear by writing more of the benefits instead of the features of the product.
Also, use specific numbers as much as possible to improve believability.