Here are 5 easy steps to make your web copy sell:
Table of Contents
It does not matter how wonderful your vocabulary is, if you don’t add emotions to your copy, you will not be able to persuade the potential customer to take action.
Add Bullet Points, Bonuses, Guarantee, and Close:
Adding bullet points makes it a little easier for your prospect to read your copy.
Bonuses in your copy encourage people to buy your product.
Guarantees make your customer feel safe about doing business with you and your closes should re-iterate the benefits of the product or service, including the bonuses and guarantees.
Add credibility-building element:
If you’ve immersed yourself in your product or service, you have probably uncovered testimonials, interesting stories or case studies, significant facts, quotes, or statistics related to your product or service.
If for some reason you haven’t, you can do speedy research on the web to fill in the gaps.
Add emotional triggers:
This is a complex topic and only good copywriters know how to use this.
That is why you should look to have good copywriters with a proven track record of getting results.
Learn more about emotional and psychological triggers here.
Replace Rational Words with Emotional Words:
The words you use matter a lot when writing copy.
Using words that hit the emotional buttons of your prospective customer should be the lifeblood of any great copy.
Copywriters who know how to do this effectively are one of the best out there and these types of copywriters get results.
So, it would not be a surprise that these copywriters command a heavy fee.
You will do yourself and your business a favor if you use a good copywriter to sell your product or service.