5 Simple Steps To Make Your Web Copy Sell

5 Easy Steps To Make Your Web Copy Sell

Here are 5 easy steps to make your web copy sell:

Inject emotion

It does not matter how wonderful your vocabulary is, if you don’t add emotions to your copy, you will not be able to persuade the potential customer to take action.

Add Bullet Points, Bonuses, Guarantee, and Close

Adding bullet points makes it a little easier for your prospect to read your copy.

Bonuses in your copy encourage people to buy your product.

Guarantees make your customer feel safe about doing business with you and your closes should re-iterate the benefits of the product or service, including the bonuses and guarantees.

Add credibility-building elements

If you’ve immersed yourself in your product or service, you have probably uncovered testimonials, interesting stories or case studies, significant facts, quotes, or statistics related to your product or service.

If for some reason you haven’t, you can do speedy research on the web to fill in the gaps.

Add emotional triggers

This is a complex topic and only good copywriters know how to use this.

That is why you should look to have good copywriters with a proven track record of getting results.

Learn more about emotional and psychological triggers here.

Replace Rational Words with Emotional Words

The words you use matter a lot when writing copy.

Using words that hit the emotional buttons of your prospective customer should be the lifeblood of any great copy.

Copywriters who know how to do this effectively are one of the best out there and these types of copywriters get results.

So, it would not be a surprise that these copywriters command a heavy fee.

You will do yourself and your business a favor if you use a good copywriter to sell your product or service.

The Complete Copywriting Course

Maku Seun is a freelance copywriter and direct response marketer. He helps digital marketers, coaches, and course creators boost sales by writing compelling sales copy which includes long-form sales letters, email copy, and website copy for their products and services. If you want him to write compelling sales copy for your business, click here.