5 Simple Ways to Write Persuasive Copy + Examples

persuasive copy

Do you want to learn how to write persuasive copy to drive sales for your products and services? Then keep reading.

Learning to write persuasive copy can be difficult.

And everyone has advice, recommendations, and copywriting tips.

Write concisely. Make use of catchy headlines. Include qualities and advantages. Don’t forget about the hook. Examine your grammar and punctuation. There is no jargon. No adverbs. Nope… whatever.

Trying to remember all these advice can cause your head to spin. Following the regulations saps the life force from your copy (and out of you, too).

However, generating a persuasive copy does not have to be such a laborious, arduous, and agonizing process.

It can be straightforward.

5 Simple Tips to Write Persuasive Copy

The following are the five most important copywriting rules to follow.

Concentrate solely on these five basic criteria, and you’ll find yourself producing a rather persuasive copy. You’ll convert mediocre text into attractive copy and gain more clients.

Does that make sense? Let’s begin:

1. Start with the End in Mind

Are you staring at a blank page?

Are you tearing your hair out because you can’t think of a first sentence?

Professional copywriters do not start with the first sentence. They begin at the end.

Before you begin typing, answer the following simple question:

What is the aim of this copy?

For example, the goal of this blog post is to help you write more persuasive copy so you can get more clients. Each piece of material should serve a single purpose.

Once you’ve determined the aim of your content, ask yourself, “Am I getting off track and confusing readers, or is this sentence helping me reach my content goal?” with each sentence you write.

When you know what your content’s ultimate goal is, you can write faster and better.

2. Answer the So what? Question

Your copy is about your product, service, and business.

Right?

Not exactly.

Readers respond to persuasive copy. It explains why your product or service will make customers happier, wealthier, or more productive.

When you live and breathe your business, you want to convey your excitement, and it might be difficult to keep your readers in mind.

The So what? trick directs your attention to what you can do for your readers. This trick is applicable to any industry:

  • Our cars have cruise control. So what? You don’t have to watch your speed all the time. So what? You can feel safe.
  • We monitor your servers. So what? Your servers won’t go down. So what? Your staff can continue working, uninterrupted.
  • I design high-converting websites. So what? You can convert more web visitors into leads and business.

Persuasive copy appeals to your customers’ desires, such as feeling safe, saving time and money, expanding your business, or becoming happier and healthier.

How do you make your clients’ lives easier? Which issues, flaws, and annoyances can you eliminate?

When you convey information about your service or product features, ask yourself, “So what?

Also, consider why your reader should be interested.

3. Write with Your Ears

Eugene Schwartz, the legendary copywriter, once stated that he writes with his ears because he believed that the capacity to listen was one of a writer’s most valuable qualities.

Writing with your ears also saves you a significant amount of time.

Did you know that throughout the 1950s and 1960s, Schwartz was one of the top paid copywriters, although he only worked three hours a day?

He was able to complete tasks so quickly because he stole marketing messages from clients and prospects.

Rather than attempting to be innovative, he asked individuals what they were seeking and replicated their responses in his persuasive copy.

When you write in your readers’ language, your content becomes more engaging, and when you write about what matters to them, your content becomes more convincing.

Have you ever asked your clients why they enjoy working with you so much? Their responses may surprise you.

4. Avoid Marketing Jargon

Are you a fan of Pamela Wilson?

So I’m expecting you to be a little like her… sincere, helpful, and forthright

But is it possible that a dash of sales hype has crept into your text, turning off prospects? It occurs frequently. The internet is rife with marketing jargon.

You may prevent gobbledygook from creeping into your material by making your statements more specific. As an example:

Vague marketing jargon:

  • Our world-class widgets help you increase email sign-ups
  • We provide the quickest printing service in town
  • Friendly customer service

More specific and more persuasive:

  • 549,333 websites use our widgets to increase email sign-ups
  • Get your brochures printed in 48 hours or receive a 25% discount
  • We pick up the phone within 3 rings

Generic comments make you come across as a sleazy salesman. Specific assertions, on the other hand, quickly improve your credibility. They convert meaningless platitudes into persuasive arguments for purchasing your goods and services.

So, for each sentence you write, ask yourself, “Can I be more specific?Can I create a more vivid mental image for the reader?

5. Remove Redundant Words

Copywriters commit the sin of wordiness.

Wordiness slows readers down and encourages them to scan your information rather than read it word for word.

Discipline is required to trim the fat from your writing. Try these methods:

  • Ask a friend to read your copy and tell you when they’re getting bored
  • Read your copy aloud and notice where you stumble
  • Look for weak phrases you can either remove or replace with stronger words—phrases like veryactually, and just
  • Replace complicated words with simple versions that are easier to understand
  • Cut all sentences and paragraphs that don’t contribute to achieving your content goal

Write as quickly as you can on your initial draft since it will make your copy more enthusiastic.

However, while editing, take your time. Examine each sentence carefully. Examine each word. Make your copy as concise as possible.

What You Should Know About Persuasive Copy

It’s not about knowing which words convert the best when it comes to writing persuasive copy. It’s not about placing your commas correctly. And it’s not even about impeccable grammar.

Persuasive copy is written with a particular audience in mind.

Determine your target audience. Crawl into their minds to learn about their dreams, motivations, wishes, and hidden wants. Understand the issues people are facing. Recognize their reservations and anxieties.

When you understand your clients, it is much easier to persuade them to buy from you.

Provide a service that they enjoy.

And explain why they’ll enjoy it.

The 4 P’s of Persuasive Copywriting

When it comes to creating compelling and persuasive copy, understanding the fundamental principles of persuasive copywriting is key.

The 4 P’s – Promise, Paint, Proof, and Push – form the backbone of successful copy that captivates audiences and drives action.

1. Promise: Captivate with Compelling Statements

The first P in persuasive copywriting is Promise.

It’s all about making a bold statement or promise to the reader that captures their attention and piques their interest.

By clearly outlining the benefit or solution your product or service offers, you create a sense of anticipation and desire in the reader.

2. Paint: Vividly Describe the Benefits

Once you’ve made your promise, it’s time to Paint a vivid picture of the benefits your product or service can deliver.

Use descriptive language and storytelling techniques to engage the reader’s imagination and showcase how their life can be improved by what you’re offering.

3. Proof: Back It Up with Evidence

No persuasive copy is complete without Proof to back up your claims.

Whether it’s testimonials, case studies, statistics, or other forms of evidence, providing proof of the effectiveness of your product or service helps build credibility and trust with your audience.

4. Push: Call to Action

The final P in persuasive copywriting is Push – the call to action that prompts the reader to take the next step.

Whether it’s making a purchase, signing up for a newsletter, or contacting you for more information, a clear and compelling call to action is essential for converting readers into customers.

Mastering the 4 P’s of persuasive copywriting – Promise, Paint, Proof, and Push – is essential for creating copy that captivates, convinces, and converts.

The 3 Basic Modes of Persuasion

These modes of persuasion will most likely come naturally to you, but having a strong understanding of how to be most convincing to your audience will help you write more effectively.

Ethos

Free Woman in Red Long Sleeve Shirt Stock Photo

Ethos is a technique for convincing your audience of your authorial credibility.

In some ways, credibility can be predetermined. The level of education related to the topic may have some built-in ethos.

For example, if a psychology professor were to write an essay on the psychology of eating disorders, she or he would have a strong, built-in ethos.

However, if the same professor attempted to write a paper on quantum physics, her or his educational background would have no built-in ethos.

If you lack an ethos or credibility, don’t worry.

There is also the ethos or credibility that you strive to establish through your writing. You can develop your ethos by making responsible use of emotional and rational appeals.

You can also develop your ethos by referencing credible sources. When you use expert research and opinion in your writing, you can use the expert ethos to create your own.

Pathos

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Simply put, pathos is an appeal to our human emotions.

We are more often moved by our emotions than by logic or common sense, so pathos is an effective persuasion technique.

As a writer, your goal is to make the audience feel connected to your topic. Pathos can help in this situation.

Consider the full range of human emotions: sadness, humor, pity, sympathy, anger, and outrage; all of these motivate us.

Pathos gives writers a tool for getting the audience emotionally invested in their message.

Logos

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Logos represent an appeal to our logical side. It is concerned with the facts we present in our writing, as well as the logical order in which we present our ideas.

Having a strong logos is an important way to develop our ethos.

For example, if you’re writing copy, you should conduct extensive research and then incorporate it in an organized and effective manner. You should also ensure that your points or arguments are logical in nature, and avoid using faulty logic.

Ethos, pathos, and logos are all connected. When you write copy, you should consider how these modes of persuasion interact to produce a more persuasive copy.

What are the 7 C’s of persuasion?

In the realm of effective communication and influence, the 7 C’s of persuasion serve as a guiding framework to captivate your audience and compel them to take action.

These principles are crucial for anyone looking to sway opinions, drive engagement, or seal deals in various aspects of life.

1. Clarity

The foundation of persuasion lies in clarity. Your message should be crystal clear, leaving no room for ambiguity or confusion.

Use simple and concise language that resonates with your audience. Avoid jargon or complex terminology that might alienate or confuse them.

When your message is clear, it becomes easier for your audience to understand and align with your perspective.

2. Credibility

Credibility is essential in establishing trust and credibility. People are more likely to be persuaded by someone they perceive as trustworthy and credible.

Build your credibility by demonstrating expertise, sharing relevant experiences, and providing evidence to support your claims.

Transparency and honesty are key elements in fostering credibility, so be genuine in your communication.

3. Connection

Establishing a connection with your audience is crucial for effective persuasion.

Find common ground and emphasize shared values or interests. Tailor your message to resonate with their beliefs and emotions. Show empathy and understanding to forge a strong connection.

When people feel understood and valued, they are more receptive to your persuasion attempts.

4. Consistency

Consistency breeds trust and reliability. Ensure that your message is consistent across different channels and interactions.

Avoid contradictions or mixed signals that could undermine your credibility.

Consistency also applies to your actions – align your words with your deeds to reinforce your message.

When your audience perceives consistency, they are more likely to trust and be persuaded by you.

5. Content

The content of your message plays a pivotal role in persuasion. Craft compelling arguments supported by relevant facts, statistics, and examples.

Appeal to logic and reason to convince your audience of the validity of your stance.

Additionally, use emotional appeals to tap into their feelings and motivations.

A well-balanced mix of logic and emotion can significantly enhance the persuasiveness of your message.

6. Channel

The channel through which you deliver your message can influence its effectiveness.

Choose the appropriate channel based on your audience’s preferences and habits.

Whether it’s face-to-face communication, email, social media, or a formal presentation, adapt your message to suit the medium.

Pay attention to timing and context to maximize the impact of your persuasion efforts.

7. Call to Action

A persuasive message should culminate in a clear and compelling call to action.

Encourage your audience to take specific steps or make a decision aligned with your objectives.

Make the call to action easy to understand and execute, providing clear instructions and incentives if necessary.

By guiding your audience toward a specific course of action, you can channel their persuasion toward your desired outcome.

Grow Your Business With Persuasive Copy

Now that you know how to write persuasive copy that sells, its time to use them to improve your copy and sell more.

However, as a business owner, I know time is an essential factor. And you might not have the time to learn all these. That’s why it’s important to hire a professional copywriter to help create copy that sells more of your products and services.

If you’re interested in growing your business with persuasive copy, contact us today.

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Maku Seun is a freelance copywriter and direct response marketer. He helps digital marketers, coaches, and course creators boost sales by writing compelling sales copy which includes long-form sales letters, email copy, and website copy for their products and services. If you want him to write compelling sales copy for your business, click here.