You’ve put a lot of effort into your copy.
You’ve read all the books on how to persuade and influence. Despite this, you seem to be doing nothing because you aren’t engaging your audience.
And without connection, how can a writer expect to succeed? How do you connect, then?
Below are 7 secrets to better connect with your readers:
Table of Contents
1. Just Write
Writing is a skill that requires practice.
When you master it, your words become like wings that carry your ideas into other people’s minds. But if you haven’t, your words are like prison bars, holding your thoughts and keeping them sealed off from everyone.
You must put in the necessary time and effort.
Therefore, stop thinking about writing. Write. daily, if possible.
Writing is different from speaking. It takes longer and includes an understanding of the written word. Reading and writing are the only two methods by which you can get that understanding.
You should do both because they interact. Writing changes the way you read, and reading changes the way you write.
Also, edit your work because it’s only through editing that you can learn to appreciate the subtler aspects of writing.
Writing is editing.
If you don’t do this, your reader won’t feel connected to you.
After all nobody but the most stubborn reader will be able to understand what you’re talking about because your words will be hard to understand.
And let’s face it, most online readers are lazy.
2. Talk to Them Directly
Don’t write in the third person.
Writing in the first or second person is far more engaging. Maybe it was because writing used to be more formal in the past.
Perhaps it had to do with the fact that only people of class and status wrote books and newspapers. After all, when it had to be printed on paper, the written word was much more expensive.
Well, that time period is no longer our reality.
It’s not necessary to write in the third person and be stuffy and formal. We can speak to each other directly instead of saying things like, “One shouldn’t write in the third person,” as I am doing here.
This means that rather than isolating you and the rest of my readers, I instead make that bubble slightly larger and draw you into it.
That comes across as much cozier and friendlier. You gain the reader’s friendship.
Even better, whenever you can, use the pronoun “we.” As a result, the reader is drawn in closer and the connection is strengthened.
3. Connect Emotionally
Do you know why academic writing is so boring?
Because they only engage their readers intellectually.
They fail to connect with people’s needs and desires. Instead, they pay attention to a flimsy sense of interest.
Academic writers become so engrossed in their ideas that they lose sight of their readership.
And as a result, the majority of students find it difficult to read even one chapter in their textbooks.
Find a way to relate to your audience’s true needs and desires.
4. Ask Questions
Why must you ask questions? Because it engages the reader.
The reader will feel they are the ones asking the question.
In other words, you involve your audience more actively. You interact with them, and it’s the same thing as connecting.
Ensure that your questions are clear.
If your audience ever wants to use what you’re writing as a source of reference, it will also be simpler for them to do so and find the point that they’re looking for.
5. Similes, Metaphors, and Images
Using metaphors and similes allows you to reframe previously used ideas. This can help to make an argument more compelling or it can help to clarify a potentially confusing point.
However, in all honesty, these aren’t the main reasons for using them.
They help you engage the senses, which is the real reason you use them.
Most similes and metaphors use visual cues, and the more senses you can appeal to, the more your audience will be drawn into your narrative.
This is also called painting a picture for the reader.
Similes—those that include words like “like” like “the realization was like the sunrise“—are nothing to be afraid of.
They may not be considered high literature, but most audiences do not find high literature to be particularly engaging.
We love stories, especially those that describe overcoming challenges. So, using these is a great way to engage an audience.
Describe a time when you struggled to learn something as a child or a time when a friend needed to understand something before things began to fall into place.
You can also make up stories.
In most cases, your audience won’t try to find out if the story is true or not unless they are completely outrageous.
Learn how to tell stories and you’ll better connect with your readers.
7. Actually Connect
And finally, communicate with people if you notice that they are responding to you.
This will give the impression that you are interested in hearing what people have to say rather than just preaching from your lofty perch.
Respond to their comments when they make them. Even if it is only a “thanks for that suggestion” response.
Since more people than just the person you’re speaking to can see your response, this is crucial for everyone.
There are thousands of passive readers out there for every active reader who only reads the comments and doesn’t leave their own response.
Your response is addressed to both of them.
Because of this, when someone tries to bash you in the comments, don’t just respond to them; consider all the other readers who will also be reading that comment and your response.
The troll is not the issue. You probably won’t be able to influence their decisions.
It has to do with the people who will read both your response and the troll’s comment.
And if you respond to a thoughtless troll in a positive and constructive way, you’ll come across as someone they want to interact with and connect with.
Final Thoughts on How to Connect With Your Readers
All of us want to connect throughout all facets of life, not just in writing.
We intend to meet at the friend’s dinner party, the singles bar, and the library. In some ways, connection serves as a barometer for success in both writing and, to a large extent, in everyday life.
The interesting thing is that making a connection in writing is very similar to making a connection in real life.
You want to entice them into your world and provide them with a brief glimpse of what life is like there.
You want to make it seem inviting and warm to them. You need to make it clear that they want to be there.
If you can do that, you’ll be well on your way to connecting with people. You can’t really connect through the bars of a cage, so all you need to do now is practice how to connect with your readers.