FOMO is an acronym that means “Fear of Missing Out”. FOMO marketing is using the psychological trigger of fear to make your prospect take immediate action. This article shows you simple FOMO marketing examples you can use to sell more products/services.
You can use this well-liked marketing technique to promote your company.
FOMO marketing exploits the psychological need people have to feel like they are part of something bigger than themselves.
This strategy’s main goal is to make potential clients fear that they will miss out on an opportunity if they don’t act right away.
FOMO marketing is a proven way to boost sales and increase brand awareness.
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FOMO Marketing Examples
Below are some FOMO marketing examples you can add to your marketing techniques that guarantee a boost in sales almost instantly.
1. Limited Time Offers
Even if your website is fantastic, it’s crucial to constantly remind your customers that you exist in the crowded online space.
Utilizing limited-time offers (LTOs) in your marketing campaigns will help you achieve this.
LTOs are a great way to generate buzz about your goods and services, whether you’re having a sale or giving away freebies.
How can you use a limited-time offer?
- Limited Free Shipping
- Limited Discount
- Flash Sales
- Limited Stock
Limited Free Shipping
The best way to save money with online orders is to use Limited Free Shipping.
In 2021, free delivery options will continue to be a big draw for online shoppers. Therefore, limited free shipping FOMO marketing campaigns can be very successful.
Limited Discount
Your email recipients will be more likely to take advantage of your promotion if you give them a short window of time to do so.
To make it clear how much time is left on the offer, you should also include a countdown timer in your emails and sales pages.
Users can use a countdown timer to be reminded of how much time is left to use an offer.
Flash Sales
Flash sales are a fantastic way to capture the interest of your audience and create some buzz about whatever you’re selling.
If executed properly, it can be a very effective marketing tactic that aids in a variety of business growth goals, including increasing website traffic, conversion rates, and email list size.
Limited Stock
Limited supply FOMO marketing is a fantastic way to advertise your business’s goods or services and increase revenue.
It’s a straightforward idea: alert your customers to the need to move quickly if they want to obtain something exclusive.
2. Back In Stock Notice
Emails with the subject line “Back in Stock” are an excellent way to guarantee that customers who have been anxiously awaiting a product’s return will be informed right away.
Emails with the subject line “Back in Stock” give the impression that the item is very popular and may go out of stock once more soon.
3. Testimonials and User Reviews
One of your most effective marketing tools is the use of testimonials.
They can be a great way to close a deal.
They offer persuasive evidence that what you’re selling is worthwhile.
At its core, FOMO is the desire to avoid missing out on something wonderful that others have.
A person with FOMO will do anything to prevent missing out on something.
4. Best-Selling Products
Successful businesses use top-selling products in their emails and sales pages.
Customers will be more likely to purchase your top-selling products if they can see them on your website.
If they don’t buy them, they’ll feel as though they’re missing out on the best products.
5. One-Time Offers
Offering a special, once-only promotion is one of the best ways to boost sales.
A simple online coupon code can be used to boost your online conversion and sales.
Over the years, this approach has demonstrated success for a wide range of companies in a wide range of industries.
6. Seasonal Sales
You can convert a potential customer into a paying customer by using the power of seasonal sales in your marketing strategy.
Plus, this FOMO marketing example works best with seasonal products (mostly e-commerce businesses).
Just picture a pumpkin spice latte. You can make a product seem more special by offering seasonal items.
Consequently, receiving a special offer makes people feel special.
7. Freebies for First-Time Buyers
Freebie giveaways are a great way to draw in new clients for your business.
But by limiting that freebie, you can make this tactic more effective.
You can give away something to the first 100 customers.
Why Use FOMO in Your Marketing?
The quick response is that it works. Science and data both support this.
To begin with, FOMO has been a problem for 69% of millennials. More than half of consumers—60%—even make reactive purchases within 24 hours.
According to psychology, there are a few factors that serve as motivators for FOMO:
- The idea of scarcity. Or the fact that we value scarce goods much more than those that are plentiful. Just five items are left, for instance.
- The urgency principle. It prevents deliberate thought and forces you to take quick action. For instance, “Offer expires in 7 min 54 sec.”
- Peer pressure. Frequently, people think, “If that person is buying it, I need to have it, too.” To put it another way, we tend to imitate what others do. Examples include “as worn by Kim K.” or “19 people just ordered this.”
- Loss phobia. Always, the desire to avoid losing something outweighs the desire to gain it. This indicates that the core of FOMO marketing is loss aversion, which instills the traditional “what if” scenarios. For instance, saying “Don’t miss out” literally.
Now that you have a better understanding of how different psychological triggers cause FOMO, you can start putting it into practice using the examples above.
One More Thing: Make Your FOMO Believable
Make sure your FOMO-fueled offer is believable.
How? By keeping your promise.
For instance:
If you claim that a product or a limited-time offer is being offered, make sure that this is indeed the case. Nothing kills customer loyalty faster than a repeat of the same deal the following weekend.
Also: avoid abusing FOMO.
It’s best to use this tactic sparingly because it’s based on unfavorable emotions; otherwise, you run the risk of overwhelming people.
Aside from that, if you consistently have a FOMO-triggered offer, your customers may stop paying attention to you.
Final Thoughts on FOMO Marketing Examples
Now that you know how this tactic can be applied to boost conversion on your website, hopefully, you have a better understanding of how it works.
If you’ve ever used FOMO marketing or if you have any questions we can help with, we’d love to hear some examples from you.
Why would one trick be more successful than another at boosting conversions?
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