AI copywriting helps you generate quick copy to grow your business and career. But there are things you should know about ai copywriting.
We all understand the value of good copy.
Well-written copy is an effective tool for developing a brand identity and improving search engine optimization (SEO).
We’ve seen how artificial intelligence (AI) has taken on automating many different tasks in a business in recent years, with rather impressive results.
Today, we’ll look at how this applies to copywriting.
This article will answer some of your burning questions about AI copywriting, whether you’re an e-commerce store owner, in-house copywriter, or product marketer.
Table of Contents
What is an AI copywriter?
An AI copywriter is a machine-learning-powered tool that generates copy based on a set of inputs.
It can generate copy ranging from long-form blog posts to social media captions.
For example, if you give the AI a blog post title and outline, it will generate a couple of paragraphs that you can further refine.
You can even specify other details, such as tone of voice or brand background, and an AI copywriter will write content that is more consistent with your brand identity.
Why should you use an AI copywriting tool?
There are several reasons why marketers and copywriters should try AI copywriting tools.
First and foremost, AI copywriting saves you time.
These tools can analyze data much faster than humans, allowing them to generate full articles in real time.
They also work around the clock, so you can create content while you sleep!
Also, think about how convenient AI copywriting is.
If you need bulk content, such as product descriptions, AI copywriting can handle these tasks for you, allowing you to focus on more time-consuming marketing tasks such as lead generation and KPI tracking.
Finally, AI copywriting tools can help you avoid the dreaded “writer’s block” that every writer encounters at some point in their career.
Whether you need help brainstorming ideas or creating content, an AI tool can help you get back on track.
If you’re a busy content creator with multiple deadlines, or if you want to scale your content production, it’s worth looking into how AI copywriting can help.
AI copywriting limitations
AI copywriting, like any other digital marketing tool, has limitations.
First, while AI technology is impressive, AI copywriting tools do not produce truly original content.
Keep in mind that we’re talking about a machine.
They are “fed” articles and content written by human copywriters, which they then mix together to create something new.
AI tools generate excellent copy, but just because it’s “new” doesn’t mean it’s original.
Furthermore, AI tools cannot mimic human emotion.
Why is this a disadvantage?
Emotion is important in marketing.
Feelings influence consumer purchasing behavior more than any other variable, so you should try to elicit emotion through your content.
In short, while AI copywriting is great for large projects, it may not be suitable for crafting more emotional posts that require a personal touch and true creative thought.
Finally, the current AI tools aren’t very good at detecting “awkward” phrasing.
Although the writing (usually) makes grammatical sense, you should still proofread the copy to catch any incorrect phrases or awkward wording.
What is the takeaway?
Sure, AI copywriting tools can help your marketing efforts, but they are not a complete replacement for human content creation.
Consider them to be yet another extremely useful tool in your toolbox.
How does an AI copywriter work?
A large dataset is used to train an AI copywriter.
The AI derives its linguistic abilities and worldview from the data it has “seen.”
It simulates how the human brain works in terms of learning and processing information to some extent.
An AI copywriter, like a human, is not all-knowing.
It must be trained on data from a specific industry to have enough context to write effective copy.
An AI content generator designed for eCommerce, for example, would have been “exposed” to a lot more eCommerce-related content.
Just as you would give a content brief to a copywriter, you should give the AI some context about the topic you want to write about.
That input you provide the AI puts it on the right track; otherwise, it could write anything.
As a result, the more high-quality data you provide the AI, the more context it has to generate the desired copy.
This usually leads to more precise and effective copy.
After all, “garbage in, garbage out,”.
How can an AI copywriter help with copywriting?
Before we get there, let’s look at some of the most common human challenges in copywriting.
The traditional challenges of copywriting
Copywriting is similar to a balancing act.
Here are just a few of the common issues people face when writing copy, especially if they do it frequently.
Understanding the topic
You may be required to write copy for a topic, brand, or product with which you are unfamiliar, especially if you work as a freelancer or are in charge of a diverse range of products.
It will take some research before you have enough context to write well-informed content that will appeal to your readers.
Before you can highlight the value of a topic or product to your target audience, you must first understand it.
Most of the time, this can be a time-consuming and tedious process.
Writing unique content
We’ve all had the dreaded writer’s block.
When you need to produce content regularly, it’s difficult to come up with new, creative copy.
After a while, you may begin to rely on the same tricks or develop some blindspots in the industry for which you’re writing.
Using the right tone and style
If you’re writing for your brand or a client, make sure the copy adheres to the brand’s identity and style guide.
This could be a list of words to avoid or a set of language rules to adhere to.
There are numerous considerations to make when crafting highly effective copy that is tailored to a brand and its target audience.
Catering to the platform
You’ll almost certainly be writing copy for multiple platforms at the same time.
Aside from platform-specific requirements such as character count, you should also follow best practices to help you optimize your copy for that platform.
Different platforms, for example, provide different call-to-actions, which may influence how you write your content.
Optimizing the copy
As if that weren’t enough, you’ll also need to optimize your copy for search engines.
This entails many techniques, one of which is incorporating SEO keywords into the copy.
You must strike a balance between these factors to write highly effective copy.
It’s no easy task, especially if you have to create content regularly.
This is where an ai copywriter can help.
The benefits of an AI copywriter
The increasing popularity of AI copywriters is a testament to how useful they have been for brands, copywriters, and even SEO agencies.
Here’s how they’ve proven useful:
Focus on more macro-level tasks
One of the main benefits of using copywriting AI is the time savings.
You will no longer have to waste time on mundane, repetitive tasks such as conducting extensive product research with the assistance of an AI copywriter.
All you have to do now is work on improving the copy.
Instead, you can devote your time to higher-level tasks like tracking KPIs, developing your content strategy, and conducting keyword research for SEO.
Businesses benefit from both speed and efficiency, allowing them to respond quickly to new trends or capitalize on seasonal campaigns with the appropriate copy.
Ensure greater consistency throughout the copy
With enough context, the AI can generate content that closely matches your stylistic preferences and desired tone of voice.
This ensures that you never deviate from the brand guidelines and create consistent content across various types of copy.
Improve your copy
Not only do AI copywriters create content that is optimized for a specific platform, but they can also write copy that helps to boost SEO.
For example, the ai copywriter can take the SEO keywords you provide and ensure they’re included in the generated copy—all while sounding natural.
Escape your creative rut
You won’t have to strain your brain to create original content from scratch.
Instead, you’ll have content to work with and refine.
This is useful when writing unique descriptions of products with very similar features.
Furthermore, AI copywriters can help spark your creativity by generating everything from blog topics to marketing ideas.
What are some use cases of AI copywriting?
So you’ve heard about how AI copywriters can help, but how are they used in copywriting tasks?
Here are some of their most common applications:
Will AI replace human copywriters?
We’d like to think of it as a powerful partnership.
AI copywriters, like their human counterparts, aren’t perfect.
No matter how talented a writer is, it is always a good idea to have their work reviewed by an editor.
Similarly, someone will still be required to review, edit, and refine the AI-generated copy.
However, if you can use the AI copywriter to consistently generate good output, you will reduce the amount of time and effort required to edit the copy.
Finally, it’s critical to find an AI copywriter that works for you—not just in terms of output, but also in terms of workflow.
5 AI copywriting tools
Are you ready to experiment with some AI copywriting tools?
There are numerous options available, but here are five that I recommend you try first.
Do you have writer’s block? CopyAI is here to help.
CopyAI can help you go from stuck to inspired in minutes, from brainstorming topics to crafting social media posts.
How does it work?
It’s a simple enough idea.
CopyAI employs GPT-3, a highly advanced machine language model, to generate authentic, human-like copies almost instantly.
Simply choose a copy type, enter some keywords, phrases, and descriptions, and let CopyAI handle the rest.
One of the best things about CopyAI is how easy it is to get started.
You only need a few words to generate copy in seconds, including Instagram captions, product descriptions, and even product value propositions.
What distinguishes CopyAI is its suite of idea generation tools.
CopyAI gets you moving again, whether you need a viral post idea or are stuck on what to write about next.
Do you have difficulty expressing yourself clearly? Wordtune can help you in getting the right words.
This AI copywriting assistant works alongside you in real time, helping you in rewriting and rephrasing your content without sacrificing flow, tone, or meaning.
Because it is not a full-fledged article generator like CopyAI, it is best suited for marketers who want to write copy but need help shaping it.
It could save you time agonizing over word choice and sentence structure while allowing you to write your content creatively.
Wordtune, which was created with the discerning content writer in mind, can help with everything from sentence length to full-length article rewrites.
This could be useful for marketers who want to repurpose content across multiple platforms and need help condensing and rewording their copy.
After installing the Chrome extension, you can use it on popular websites like Twitter, Grammarly, and LinkedIn, making it one of the most effective AI copywriting and grammar-assistance tools available.
Do you need help scaling your marketing and driving growth through copy? Look into Copysmith.
Copysmith gives you the tools you need to accelerate your growth through tailored marketing, not just create great copy, whether you’re a freelancer or managing an in-house marketing team.
Copysmith offers a comprehensive set of tools for busy marketing teams and copywriters.
For example, if you run an online store, Copysmith can create an entire FAQ section as well as an unlimited number of product descriptions for you.
Do you need taglines to help your brand stand out?
Copysmith can transform your brand vision into engaging, memorable ad copy, and you can keep all client copy in one place.
Do you rely heavily on data to make day-to-day decisions? If so, take a look at Wordsmith.
Based on the analysis of large data sets, this platform generates natural-sounding content that can be used for everything from journalism to financial reporting.
Wordsmith, like Copysmith, is all about scale.
Simply create one template, configure a few variables, and Wordsmith will generate multiple alternative scripts.
You can, for example, write chatbot scripts to respond to various complex customer requests or a video game script.
Wordsmith is also excellent for presenting financial data in plain English to help you with your financial reporting and tracking requirements: Every quarter, the AP uses it to publish over 3,000 financial reports!
Looking for an AI tool that can grow with your company? Writesonic might be a good fit for you.
Writesonic can help you generate everything from landing pages to Facebook ads, and it’s designed to maximize your chances of ranking well on search engines.
It’s “trained” on successful copy from popular brands.
Simply choose a template and provide a few lines of description, and Writesonic will provide you with multiple copy samples to choose from.
Writesonic is ideal for marketers looking to automate mundane writing tasks such as welcome emails and SEO meta descriptions.
The billing structure is also extremely adaptable, allowing you to scale your package to meet your changing business needs.
The landing page generator, on the other hand, is one of the standout features.
You can instantly generate an optimized, engaging landing page by providing just a few key details.
AI copywriting tools can help you scale your content creation and achieve your business goals, whether you’re a digital marketer or a busy copywriter.
They’re simple to use and enjoyable to learn, and they produce natural, engaging copy to support your content needs.
Because each AI copywriting tool is slightly different, it’s best to try out a free trial or two before making a purchase.
You’ll get a sense of how the tools work and which one best supports your business strategy.