Are you ready to shake things up in your copywriting game? It’s time to embrace your inner weirdness and let it shine through your words.
In this post, we’ll dive into the wild world of quirky copy and show you how to stand out from the crowd.
Get ready to unleash your creative beast and make your writing pop like never before.
Let’s embark on this journey to embrace your inner weirdness and captivate your audience with your unique voice!
What Does It Mean to Embrace Your Inner Weirdness?
Embracing your inner weirdness in copywriting means letting your true personality shine through your words. It’s about breaking free from the boring, cookie-cutter content that floods the internet.
For example, instead of writing “Our product is high-quality,” you might say, “Our gizmo is so awesome, it’ll make your grandma do backflips!” This approach catches people off guard and makes them smile.
Embracing your inner weirdness means being bold, authentic, and unafraid to show your true colors in your writing.
Why Is It Important to Embrace Your Inner Weirdness?
In today’s crowded digital landscape, standing out is crucial. When you embrace your inner weirdness in your copy, you create a memorable impression on your readers. This unique approach helps you cut through the noise and grab attention in a sea of sameness.
Think about it: would you rather read a bland, generic product description or one that makes you chuckle and raise an eyebrow?
By infusing your copy with personality and quirkiness, you connect with your audience on a deeper level. This connection builds trust and loyalty, turning casual readers into devoted fans and customers.
Embracing your inner weirdness isn’t just fun – it’s a smart business move!
10 Ways to Embrace Your Inner Weirdness When Writing Copy
Here are 10 crazy ways to channel your inner weirdness into your copywriting:
1. Let Your Freak Flag Fly
Recent trends show that consumers are craving authenticity from brands.
Don’t be afraid to show your true colors in your writing. Your unique perspective is what makes you special, so let it shine! Embrace your quirks and use them to create copy that’s distinctly you.
To let your freak flag fly, start by listing your oddest traits or interests. Then, brainstorm ways to add them to your writing. For example, if you’re obsessed with obscure 80s cartoons, sprinkle in some references that will delight fellow fans.
Consider how brands like Old Spice have embraced weirdness in their ads. Their off-the-wall humor and absurd scenarios have made them stand out in a crowded market.
2. Play with Unexpected Metaphors
Spice up your copy by using wild and wacky metaphors that make people do a double-take. Comparing your product to something totally unrelated can create a memorable impact. Embrace your inner weirdness by thinking outside the box.
To create unexpected metaphors, try this exercise: pick a random object in your room and compare your product or service to it. For instance, “Our software is like a chameleon on roller skates – adaptable, smooth, and surprisingly speedy!”
Look at how Dollar Shave Club used unexpected comparisons in their viral video. They described their blades as “so gentle, a toddler could use it.” This quirky approach helped them stand out in the crowded razor market.
3. Create Quirky Characters
Bring your copy to life by inventing offbeat characters that embody your brand’s personality. These fictional mascots can help you embrace your inner weirdness and make your message more relatable and fun.
Start by brainstorming unusual character traits that align with your brand values. Then, give your character a backstory and a unique voice. For example, if you sell eco-friendly products, you might create “Captain Planet’s Weird Cousin” who’s passionate about saving the Earth but does it in the most bizarre ways.
Consider how the Geico Gecko has become an iconic mascot. This talking lizard with a British accent has nothing to do with insurance, but he’s made the brand memorable and likable. By creating quirky characters, you can achieve similar results.
4. Use Playful Language
Don’t be afraid to get silly with your words! Embrace your inner weirdness by using fun, playful language that makes your readers smile. Puns, made-up words, and quirky phrases can all add personality to your copy.
To use playful language, start by making a list of words related to your topic. Then, brainstorm ways to twist them into puns or silly phrases. For example, if you’re writing about a cleaning product, you might say it “puts the ‘sparkle’ in ‘sparkle-tacular’!”
Look at how brands like Innocent Smoothies use playful language in their packaging and social media. Their quirky, conversational tone has helped them build a loyal following. By embracing your inner wordsmith weirdo, you can create copy that’s just as engaging.
5. Break Grammar Rules (Sometimes)
Who says you always have to follow the rules? Embrace your inner weirdness by bending or breaking grammar rules for effect. Just make sure it’s clear you’re doing it on purpose!
To break grammar rules effectively, first make sure you know them well. Then, choose rules to break that will create an impact. For example, you might use fragments for emphasis. Like this. Or create run-on sentences that mimic excited speech when you’re really pumped about something and want your readers to feel that energy too!
Consider how e.e. cummings revolutionized poetry by ignoring capitalization and punctuation rules. While you don’t need to go that far, strategic rule-breaking can make your copy stand out.
6. Embrace Absurdity
Take your copywriting to the next level by diving headfirst into the absurd. Embrace your inner weirdness by creating scenarios or claims that are so outlandish, they’re impossible to ignore.
To embrace absurdity, start by taking your product benefits to extreme, illogical conclusions. For instance, if you’re selling a fast car, you might claim it’s “so quick, it arrives before you leave!” The key is to be so over-the-top that readers know you’re joking.
Look at how Old Spice embraced absurdity in their “The Man Your Man Could Smell Like” campaign. The nonsensical scenarios and rapid-fire absurd claims made the ads go viral. By leaning into the ridiculous, you can create equally memorable copy.
7. Use Unexpected Formatting
Shake things up visually by playing with the format of your copy. Embrace your inner weirdness by arranging words in unusual ways or using unexpected punctuation to create impact.
To use unexpected formatting, try writing your copy normally, then look for ways to visually represent your message. You might create a word picture, use emojis strategically, or play with font sizes to emphasize certain words. For example:
whisper ^SHOUT^ whisper
Consider how e.e. cummings used unconventional formatting in his poetry to create visual impact and convey meaning. While you don’t need to go that avant-garde, some creative formatting can make your copy pop.
8. Create Weird Word Combos
Spice up your copy by inventing new words or combining existing ones in unexpected ways. Embrace your inner weirdness by crafting unique terms that perfectly capture your message.
To create weird word combos, start by listing words related to your topic. Then, play around with combining them or adding prefixes and suffixes. For example, if you’re writing about a super-efficient vacuum cleaner, you might call it the “Dust-Demolishing Dirt-Destroyer 3000.”
Look at how Shakespeare invented hundreds of new words and phrases that we still use today. While you might not create the next “eyeball” or “swagger,” your weird word combos can make your copy more memorable and fun.
9. Tell Bizarre Stories
Captivate your audience with outlandish tales that illustrate your points. Embrace your inner weirdness by crafting stories that are so strange, they’re impossible to forget.
To tell bizarre stories, start with a normal scenario related to your product or service. Then, add increasingly weird elements until it becomes a wild ride. For example, if you’re selling umbrellas, you might tell the tale of a rainy day that turns into a sky full of falling pizza slices, with your umbrella saving the day.
Consider how the “Dumb Ways to Die” campaign used bizarre, morbidly funny stories to promote railway safety. The weird scenarios made the message stick in a way that traditional PSAs couldn’t match. By embracing storytelling weirdness, you can achieve similar memorability.
10. Channel Different Personas
Spice up your copy by writing from the perspective of unusual characters or objects. Embrace your inner weirdness by stepping into the shoes (or paws, or leaves) of something completely different.
To channel different personas, brainstorm a list of unexpected narrators for your copy. Then, imagine how they’d describe your product or service. For example, you could write a product description from the point of view of a time-traveling pirate, a sassy houseplant, or the product itself.
Look at how the Mars Rover’s Twitter account gained a huge following by tweeting in first person, giving the robot a charming personality. By embracing persona weirdness, you can create equally engaging and memorable copy.
Unleash Your Copywriting Superpowers!
You’ve made it to the end of our wild ride through the world of weird copywriting. Now it’s time to put these tips into action and let your freak flag fly!
Remember, embracing your inner weirdness isn’t just about being quirky for the sake of it. It’s about finding your unique voice and using it to connect with your audience in a way that’s authentic and memorable.
Frequently Asked Questions (FAQ)
Q: Won’t embracing my inner weirdness turn off potential customers?
A: Not at all! While it’s true that some people might not resonate with your quirky style, those who do will become loyal fans. Embracing your inner weirdness helps you attract your ideal audience and stand out in a crowded market.
Q: How weird is too weird when it comes to copywriting?
A: The key is to strike a balance. Your weirdness should enhance your message, not overshadow it. If your quirky elements are distracting from your main points or confusing your readers, you might need to dial it back a bit.
Q: Can I embrace my inner weirdness in professional or B2B copywriting?
A: Absolutely! Even in more formal settings, a touch of personality can make your copy more engaging. Just adjust your level of quirkiness to suit your audience and industry norms.
Q: How do I know if my weird copy is effective?
A: Pay attention to engagement metrics like click-through rates, time spent on page, and social shares. Also, don’t be afraid to ask for feedback from your audience. If people are responding positively and remembering your message, you’re on the right track.
Q: I’m not naturally weird. How can I embrace my inner weirdness in copywriting?
A: Everyone has a unique perspective to offer. Start small by incorporating personal anecdotes or unusual metaphors into your writing. As you get more comfortable, you can gradually amp up the quirkiness. Remember, embracing your inner weirdness is about authenticity, not forced eccentricity.