The benefits of investing in copywriting are massive because your return on investment can be limitless. All you have to do is use the copy over and over again to recoup your initial investment of more than 1000%.
As a small business owner, the benefits of investing in copywriting can be the difference between success and failure.
But what you must know is that the big business knows about this. And they usually have a team of copywriters, or they work closely with an ad agency with a team of copywriters. This is to always give them an edge over the competitors.
In this post, you are going to see the benefits of investing in copywriting for your business.
Why do businesses need copywriters?
Because copywriters are experts at helping their clients keep all their content aligned with their values.
Also, there are direct response copywriters who are experts at helping businesses increase sales and profits by writing compelling words to ignite the hungry wolf in the customer to make them buy what the company is selling.
Copywriters can also look at your content to ensure it’s providing value, reflecting your brand, and is appropriate for its intended purpose.
The type of copywriting we are concerned with right now is direct response copywriting. This means that the copywriter is good at making the reader take a specific action. Whether it is buy something or sign up to your email list.
The bottom line is; a direct response copywriter – who is absolutely indispensable to your business – will have a direct impact on increasing the profitability of your business.
Isn’t that the reason you have a business in the first place?
What is a persuasive copy?
The easiest (and lazy) way to answer this question is to say persuasive copy is copy or content designed to compel its readers to do certain things and take a specific action. Persuasive copy is used every day online, in direct-mail packages, magazine and newspaper ads, or even in a love letter from some guy trying to win the heart of a young lady.
That being said, to get the best copywriting for your business, you need a good copywriter.
Who is a copywriter?
A copywriter is someone who writes written material to be used for promotional purposes, and they do it in a way that entices your audience, creating a desire to come back for more or take a specific action right away.
Anything that has to be written in your business should be done by a good copywriter. This means you’ll have to hire one.
But you might be thinking, “Yeah, yeah, but I could just do all these things on my own. Why do I need to hire someone to do it for me?” Why indeed.
Well, you could actually do it for yourself.
But if you are not a writer, and you have a million other things to do to get your business going, do you really want to spend time writing copy? And risk it being sub-par?
This may end up costing you money in the long run. Those words are very important in your business and you will soon know why.
Benefits of investing in copywriting
Now, there are many benefits to investing in copywriting, but for now, I am going to bring out just a few. And let me know if you would not rather hire a copywriter who has the experience of persuading clients to do something?
No time! Or maybe you have the time but have no clue about how to write it in a way that will get customers begging for more.
Maybe you have incredible content ideas in your head, but you are unable to write it in a way that will get people wanting more.
Or in the case of direct response copywriting, you know the ins and outs of your product or service but are clueless on how to write it in a way that will make customers buy from you.
There’s no shame in that. We all have our talents.
A direct response copywriter is someone who has spent years upon years sharpening his or her craft through experience and testing.
It is almost impossible for a small business owner to write the type of copy a direct response copywriter can write unless you have experience in writing persuasive copy.
I can’t stress how much time and effort you will save hiring a professional freelance copywriter to write the copy for your businesses.
I have to tell you though, direct response copywriting is completely different from other forms of content writing.
You can do okay with content writing but when it comes to direct response – as the name implies, to cause the customer to respond directly from your written copy – you need the help of a seasoned direct response copywriter with a portfolio and testimonials to back their claim.
And if you have no experience in direct response copywriting, you should NEVER try to write a direct response copy yourself.
This is because you will lose lots of money when trying to advertise that business to your clients.
Good copy will communicate with your audience in a way that they will be able to understand and relate to.
When writing a direct response copy, the copywriter will be able to write in a way that your customer or potential customer will be able to relate to.
the danger of writing direct response copy by yourself is that – as crazy as it sounds – you know too much about your business.
You know the ins and outs of your business and you know the industry jargon used in that business.
And as soon as (If you are writing the copy yourself) you start talking about the technical aspect of your business to potential customers who have no clue what you are saying, you lose them. If they are not with you face-to-face, they click away from your website. You just lost them.
A good direct response copywriter will craft a copy for you that will be easy for your customers to read.
This way, every customer that goes through your page will be able to relate well with what your business is saying. Then they can make an informed decision and purchase what you are selling.
A direct response copywriter will write a simple, yet compelling copy that attracts and persuades clients to do business with your brand.
A good copywriter will create an actionable copy.
That’s the main point of writing copy in the first place. A good copywriter will write a copy for you that makes the customer take a specific action on your copy.
A well-written copy will cause a specific response from your readers. Whether it is to buy, sign-up for your email newsletter, or share. Whatever you want.
The point is that the copy is actionable. And that is what you want.
A good direct response copywriter will create a copy that is actionable.
He or she will be able to generate a particular response from your reader without sounding salesly. Irrespective of the type of response you want, each piece of content is created to elicit an actionable response.
If your copy is not creating a particular response (no matter what the response is), it’s a waste of space. And it’s not representing your brand well. You want people to be actively engaged in whatever it is you are putting out there, and the only way to do this is by creating actionable content, or content with a purpose. That can be hard to do. But a copywriter can help.
A well-written copy can increase your sales.
Going along with creating actionable content, a well-written copy can help increase your sales dramatically by catering to the emotional side of potential buyers. This is what a direct response copywriter is awesome at.
Think about the difference between the bland and boring “here’s a cool product, click the buy now button” pitch and the enticing “here’s why you need this product and how it will make your life better” pitch.
The second will most definitely work better in any scenario.
But creating that perfect product pitch takes skill. (And it can take years to perfect this skill)
It’s worth investing in some copywriting in this area for obvious reasons – more sales equal more money for you. It presents an excellent return on your investment.
A copywriter can offer you a much-needed outside perspective on your company.
Being in the deep trenches of your own company can make you oblivious to obvious aspects of your business. Most importantly, it makes you not be able to see things through the point of the customer.
A direct response copywriter can offer a refreshing perspective from the outside.
This is because sometimes as a small business owner, you get so wrapped up in your business that you don’t see what you may be doing right or wrong.
You might think something sounds exciting when in fact, it sounds bland and boring.
Just that it can be difficult to separate yourself from your work at times and look at things objectively.
A good copywriter can do this for you. He or she can see things objectively and write accordingly. They can explain things in a way that makes sense to the customer, not someone who knows the business inside out. Something that makes sense to you might not make sense to a customer and sometimes it is hard to tell the difference.
Don’t worry about it, that is what a copywriter can do for you.
There are many benefits of investing in copywriting, but the reasons mentioned above are some of the intricate ones. Find yourself a good copywriter who knows his craft well and you will not regret your investment.
If you’re still on the fence, I’d love to answer any of your questions in the comments below.
Or, if you’re thinking this copywriting thing might just be for you, contact me today to set up a free consultation! We can talk about all your copywriting needs and figure out what will work best for your business. I can’t wait to help you get started growing your brand today!