Let’s start with discussing how car manufacturers make a car.
How do you make a car?
First, you look for the materials needed to make the car, and then…. (and this is the most important part of this statement)
… you assemble the car.
The car will travel along a moving assembly line in a factory as robots and people work on them. Manufacturing plant workers will attach parts to the car and may work alongside robots for certain tasks. Robotic work cells will work alone to weld, solder, screw, and glue parts onto the car. (1)
That’s how copywriting works also.
When writing a sales letter, don’t try to reinvent the wheel.
If you do, the probability that your sales copy will flop is extremely high.
Here’s what you should do instead.
Find a sales letter structure that has been proven to work, and use it.
Great copywriters like Ogilvy, Gary Halbert, and Ted Nicholas have gone through the pain of finding out the best structure for a sales letter so that you don’t have to.
There are many proven structures you can use to create the type of sales letter that will bring in more sales for you and your clients.
All you have to do is find those structures, apply them to your business, and watch your sales grow.
Best copywriting structure
Below is an example of a structure you can apply today to increase sales exponentially. Don’t omit any step!
- Identify the problem
- Provide the solution
- Present your credentials
- Show the benefits of your product/service
- Give social proof
- Make your offer
- Provide a guarantee
- Inject scarcity
- Close with a reminder
That’s it. Apply this structure when writing a sales letter that succeeds 99% of the time and watch your business and career grow.