You’ve just launched your business website.
The design looks amazing. Your product is incredible. Everything’s ready to go.
But there’s one problem.
Nobody’s buying.
Your conversion rate is flatter than a pancake. Your sales are crickets. And you’re wondering what the heck went wrong.
Here’s the truth: Your copy isn’t doing its job.
And if your copy isn’t converting, your business isn’t making money. Simple as that.
But here’s the good news…
You don’t need to be a professional copywriter to write copy that converts like crazy. You just need to know the right copywriting techniques that make people stop scrolling, start reading, and ultimately hand over their hard-earned cash.
In this guide, I’m sharing 20 of the best copywriting tips that’ll transform your boring copy into sales-generating machines.
These aren’t your run-of-the-mill tips either.
These are battle-tested, proven copywriting techniques that work whether you’re writing landing pages, sales emails, product descriptions, or social media ads.
Let’s dive in.
1. Research Like Your Business Depends On It (Because It Does)
Want to know the biggest secret to writing copy that converts?
It has nothing to do with fancy words or clever phrases.
It’s all about research.
Before you write a single word, spend 80% of your time researching three things:
- Your target market
- Your product inside-out
- Your competition
Here’s why this matters: When you understand your customer’s pain points, desires, and fears, you can speak directly to what keeps them up at night.
Pro tip: Head to Reddit and find subreddits where your ideal customers hang out. Read their unfiltered conversations. Copy down the exact words they use to describe their problems. Then use those same words in your copy.
This is pure gold for writing copy that converts.
2. Write Benefits, Not Features
This is copywriting 101, but you’d be shocked how many business owners get this wrong.
Nobody cares about your product’s features.
They care about what those features will DO for them.
Don’t say: “Our software has a 256-bit encryption system.”
Instead say: “Your customers’ data stays protected from hackers while you sleep peacefully at night.”
See the difference?
One talks about the product. The other talks about the result your customer actually wants.
When you focus on benefits over features, your conversion rate skyrockets. Every single time.
3. Use the PAS Formula (Problem-Agitate-Solution)
This is one of the most powerful sales copywriting tips you’ll ever learn.
Here’s how it works:
Problem: Identify the biggest problem your customer faces.
Agitate: Pour salt in the wound. Make them feel the pain of NOT solving this problem.
Solution: Present your product as the perfect solution.
Example:
Problem: “Struggling to find qualified leads for your coaching business?”
Agitate: “Every day you waste on cold outreach and networking events that go nowhere. Meanwhile, your competitors are fully booked with dream clients who pay premium prices.”
Solution: “Our proven system brings qualified leads directly to your inbox—no more chasing, just closing.”
Use this formula in your headlines, landing pages, and sales emails. It works like magic.
4. Write Scannable Copy (Because Nobody Reads Anymore)
Let’s be honest.
People don’t read online. They scan.
They’re scrolling fast, distracted, and have the attention span of a goldfish.
Your job? Make your copy insanely easy to scan.
Here’s how:
- Use short paragraphs (1-3 sentences max)
- Add lots of subheadings
- Use bullet points and numbered lists
- Bold important phrases
- Add plenty of white space
When you make your copy scannable, more people actually consume your message. And that means more sales.
5. Create Killer Headlines (Your First Line Is Everything)
If your headline sucks, nobody reads your copy.
It’s that simple.
Your headline is like a first date. You’ve got 3 seconds to make an impression or you’re getting ghosted.
Here’s what makes a great headline:
- Addresses a specific problem
- Promises a clear benefit
- Creates curiosity
- Uses numbers when possible
Bad headline: “Professional Copywriting Services”
Good headline: “Convert 3X More Visitors Into Customers With Sales Copy That Actually Works”
Want more headline inspiration? Check out these powerful copywriting headlines that get results.
6. Talk Like a Human Being (Not a Corporate Robot)
Nothing kills conversions faster than boring, corporate-speak copy.
You know what I mean:
“Leverage our cutting-edge solutions to optimize your workflow and synergize your business processes.”
Yawn.
Write like you’re talking to a friend at a coffee shop. Use contractions. Use casual language. Sound like an actual person.
This is what we call conversational copywriting, and it builds trust faster than anything else.
7. Use Specific Numbers (Not Vague Promises)
“Get results fast” is boring.
“Get 47 qualified leads in the next 7 days” is specific and believable.
Specific numbers make your copy more credible. They paint a clear picture in your reader’s mind.
Don’t say: “Increase your sales”
Do say: “Add $23,450 in new revenue this quarter”
The more specific you get, the more persuasive your copy becomes.
8. Inject Curiosity Throughout Your Copy
Curiosity is magnetic.
It grabs your reader by the throat and won’t let go until they’ve read everything you wrote.
Think about clickbait headlines on social media. You know the article will probably disappoint you, but you can’t help clicking.
That’s the power of curiosity.
Use open loops in your copywriting to keep people reading from headline to call-to-action.
Example: “The one word that tripled our sales overnight (you’re probably already using it wrong)…”
9. Tell Stories That Sell
Human brains are wired for stories.
We remember stories 22 times better than facts alone.
That’s why the best copywriters weave stories throughout their copy. Stories make your message memorable and emotionally compelling.
You can share:
- Customer success stories
- Your own origin story
- Stories about overcoming obstacles
- Before-and-after transformations
- Stories about your product’s creation
Stories don’t just inform. They connect. And connection leads to conversion.
10. Create Irresistible Offers (Not Just Products)
Your offer is what separates okay copy from money-printing copy.
An irresistible offer stacks so much value that saying “no” feels stupid.
Here’s the formula:
Core product + bonuses + guarantees + urgency/scarcity = Irresistible offer
Example:
“Get our complete sales funnel template ($497 value) + 5 done-for-you email sequences ($297 value) + 30-day money-back guarantee. Only 15 spots available this week.”
See how much more compelling that is than just “Buy our sales funnel template”?
11. Address Objections Before They Arise
Every potential customer has objections.
“Is this right for me?” “What if it doesn’t work?” “Can I really afford this?”
If you don’t address these objections in your copy, they become deal-breakers.
The solution? Answer objections before people even ask them.
Use FAQ sections, testimonials, guarantees, and clear explanations to knock down every obstacle between your reader and the “Buy Now” button.
12. Use Power Words That Trigger Emotion
Certain words trigger instant emotional responses.
Powerful words like:
- Free
- You
- Because
- Instantly
- Guaranteed
- Proven
- Secret
- Discover
These aren’t magic. But they do tap into psychological triggers that make people more likely to take action.
Sprinkle them throughout your copy, but don’t overdo it. You want to sound persuasive, not like a used car salesman.
13. Write in Second Person (Make It About “You”)
The most important word in copywriting is “you.”
Not “we,” not “I,” not “our company.”
YOU.
Because your reader only cares about one thing: What’s in it for them?
Compare these two versions:
Bad: “We offer the best project management software with features our clients love.”
Good: “You’ll finally stop missing deadlines and start impressing clients with our project management software.”
See how the second one makes the reader the hero? That’s what converts.
14. Build Trust With Social Proof
People don’t trust what you say about yourself.
They trust what other people say about you.
That’s why social proof is one of the most powerful conversion tools you have.
Include:
- Customer testimonials
- Case studies
- Reviews and ratings
- Client logos
- User numbers (“Join 50,000+ business owners”)
- Media mentions
The more social proof you stack, the more credibility you build. And credibility converts.
15. Create Urgency and Scarcity
People procrastinate.
Even when they want your product, they’ll tell themselves “I’ll buy it later.”
Later never comes.
That’s why you need urgency in your copywriting.
Add deadlines. Limited quantities. Countdown timers. Seasonal promotions.
But here’s the key: The urgency must be real. Fake scarcity destroys trust faster than you can say “limited time offer.”
16. Write Clear, Compelling CTAs
Your call-to-action can make or break your conversion rate.
A weak CTA wastes all the good work your copy just did.
Bad CTA: “Submit”
Good CTA: “Get My Free Sales Template Now”
Effective calls-to-action are:
- Clear about what happens next
- Action-oriented
- Benefit-focused
- Stand out visually
Don’t make people guess what to do next. Tell them exactly what action to take and why they should take it.
17. Test Different Copy Variations
Here’s a truth bomb: You won’t nail it on the first try.
Even professional copywriters test different versions to see what converts best.
Use A/B testing to try different:
- Headlines
- CTAs
- Opening paragraphs
- Offer presentations
- Page layouts
Small changes can lead to massive improvements in conversion rates. Sometimes changing a single word doubles sales.
18. Keep It Simple (Confused Minds Don’t Buy)
Big words don’t make you look smart.
They make your copy hard to read.
And hard-to-read copy doesn’t convert.
Write at an 8th-grade reading level. Use short words. Simple sentences. Clear ideas.
If a 12-year-old can’t understand your copy, you need to simplify it.
Remember: The goal isn’t to impress people with your vocabulary. The goal is to make them buy.
19. Use the Slippery Slide Technique
The slippery slide is a legendary copywriting technique.
The idea? Every sentence should slide your reader naturally to the next one.
Like a slippery slide at a water park, once they start reading, they can’t stop until they reach the bottom (your CTA).
How do you do this?
- Start with a hook that demands attention
- Open curiosity loops that get paid off later
- Use transitional phrases
- Keep your reader engaged with stories and examples
- Build momentum toward your offer
20. Focus on ONE Big Idea
Confused people don’t buy.
If your copy tries to say everything, it says nothing.
Pick one big idea. One core benefit. One primary message.
Then hammer that message home from every angle.
Don’t distract your reader with fifty different features and benefits. Give them one powerful reason to buy, then support it with evidence, stories, and social proof.
This focused approach dramatically improves your conversion copywriting results.
Your Copy Doesn’t Have to Suck Anymore
There you have it.
20 battle-tested copywriting techniques that’ll transform your conversion rate and boost your sales.
Here’s what you need to do next:
Pick ONE tip from this list and implement it in your copy today.
Maybe it’s rewriting your headlines. Maybe it’s adding more social proof. Maybe it’s simplifying your language.
Just start somewhere.
Because mediocre copy costs you money every single day. And great copy? It prints money while you sleep.
Want to master these copywriting techniques even faster? Grab our free copywriting cheat sheet packed with proven templates, formulas, and examples you can swipe and deploy immediately.
Your competitors won’t know what hit them.
