Today, I’m going to show you the 5 best copywriting tips to supercharge your sales letter.
Note, that there are more of these scientifically-backed copywriting tips.
But as a copywriting beginner, you must start with these.
1. Do your research
There is no point in writing a sales letter if you’ve not gone through a thorough research process.
The areas you can research before writing a word of your sales letter are:
- Audience
- Product
- Persona
What these mean is this:
For you to write a good sales letter that sells like crazy, you must know who you’re selling to.
And it goes beyond knowing who you’re writing to.
You have to know what demographic they’re in…
Their level of income (if possible)
Age, etc.
Know the product inside out and how it can help your reader.
Also, know about your reader’s persona.
Armed with this information, you’ll be able to write a killer sales letter.
2. Include “your” & “you” in the sales letter
Take a look at your sales letter, does it have the words we, I, me, us?
If it does, remove them.
These words turn the focus on you whereas the focus should be on the customer and how you can help them.
They don’t give two fucks about you. It’s all about them.
Including the words ‘you’ and ‘your’ in your sales copy increases your chances of making the sale.
Don’t forget this.
3. Use a strong Call-to-action
Firstly, if your copy is compelling enough, your reader would have been sold on your product by now.
But that’s not enough.
You have to include a strong call to action that gives them that extra nudge to click and make a purchase.
Don’t use words like “buy” or “purchase” in your call to action.
Instead, use action words like “Try it now”, “I want more freedom”, etc.
4. Include a strong headline
Since your headline is usually the first thing your reader sees on your sales page, it’s important to make it as captivating as possible.
It should capture your reader’s attention and make him/her curious to read the next line.
Some important elements your headline should have include:
- Big emotional promise
- Arouse curiosity
Here are some words you should use in your headline:
New, discover, secret, fast, instantly, etc.
There are a lot of these words and all you need to do is google “power words that make people buy” and use them in your headline and your sales letter.
5. Emotions
Emotions sell.
Make it a point to write an emotionally compelling sales letter.
Use psychological triggers also.
This is the crux of compelling copywriting.
If you ever want to be successful, learn how to make your sales letters emotionally compelling and persuasive.
Conclusion
These are some of the best copywriting tips you should use in your sales letter.
They’ve been proven to boost conversion and revenue.
There are over 250 powerful words that attract customers online, use them to improve the efficiency of your sales copy.
Maku Seun is a freelance copywriter and direct response marketer. He helps digital marketers, coaches, and course creators boost sales by writing compelling sales copy which includes long-form sales letters, email copy, and website copy for their products and services. If you want him to write compelling sales copy for your business, click here.
