You’re about to discover what a unique mechanism is and how you can use it to boost online sales.
I want to tell you about a copywriting technique that will do half the work of persuading your prospect.
This technique is rarely used by many copywriters.
And it’s the same technique world-class copywriter like Stefan Georgi uses to improve the effectiveness of his sales letters.
That technique is called the Unique Mechanism.
If your product and service can be googled, then you’ll miss out on a lot of sales.
Because after reading your sales letter, your prospect can go on google to find the answer to their problem.
That’s why you need this simple technique that allows you to quadruple your online sales.
What’s a unique mechanism?
It’s that one thing that is exclusive to you alone and can’t be found anywhere else.
Even if they tried looking for it, they won’t find it.
This mechanism will do 50% of your job in answering the question, “Why should I buy from you?“.
What the unique mechanism does is that it gives hope.
Because they’ve tried other programs similar to yours that didn’t provide results for them, your new unique mechanism could be the magic key that helps them.
So they give it a shot.
So, if you’re a business owner, what’s your product’s unique mechanism?
Notice, it doesn’t have to be grand.
Just something new and different they’ve never tried before and you’ll be rolling in cash.
What if you have a physical product?
If you have a physical product, it still doesn’t matter because you can position your product as a new product by pointing out something different about it that other similar products don’t have.
This way, you can say your product is also new.
People like new things.
Therefore, if you can position your product or service as the latest new thing, you’ll have no problem converting your readers into buying customers.
Add a unique mechanism
So, when writing a sales letter, ensure to always add a unique mechanism that shows that your product is new and different from the other products in the market.