15 Best Copywriting Books For Beginners

Whether you’re an aspiring marketer, a small business owner, or simply someone who wants to improve their writing, copywriting books for beginners are your gateway to success. 

Did you know that effective copywriting can increase your conversion rates by up to 300%? If you’re new to the world of persuasive writing, you’re in for an exciting journey. Copywriting is the art and science of crafting words that sell, and it’s a skill that can transform your business or career.

In this post, we’ll explore the 15 best copywriting books for beginners, along with tips and insights to kickstart your copywriting journey. 

What Exactly is Copywriting?

Copywriting is the craft of writing text for advertising or marketing purposes. It’s the art of using words to persuade readers to take a specific action, whether that’s making a purchase, signing up for a newsletter, or clicking a link.

Good copywriting is:

• Clear and concise
• Persuasive and compelling
• Tailored to a specific audience
• Focused on benefits, not just features

Copywriting isn’t just about writing pretty words. It’s about understanding human psychology, tapping into emotions, and creating a connection with your reader. When done right, it can be the difference between a successful campaign and one that falls flat.

Why is Copywriting So Important?

In today’s digital age, copywriting has become more crucial than ever. Here’s why:

1. It drives sales and conversions: Well-crafted copy can turn casual browsers into loyal customers.
2. It builds brand awareness: Strong copywriting helps your brand stand out in a crowded marketplace.
3. It communicates value: Good copy clearly explains why your product or service is worth buying.

Mastering copywriting can:

• Boost your marketing effectiveness
• Improve your communication skills
• Increase your earning potential

Whether you’re writing emails, social media posts, or sales pages, strong copywriting skills will set you apart. That’s why investing in copywriting books is a smart move for anyone looking to improve their persuasive writing abilities.

The 15 Best Copywriting Books for Beginners

Here’s a curated list of the top copywriting books that will help you master the art of persuasive writing. Each of these books offers unique insights and practical tips for beginners.

1. “The Copywriter’s Handbook” by Robert W. Bly

This comprehensive guide is often referred to as the copywriter’s bible. It covers all aspects of copywriting, from the basics to advanced techniques.

Understanding the fundamentals is crucial for any beginner copywriter. This book provides a solid foundation that you can build upon as you grow in your craft.

To get the most out of this book, read it cover to cover, then use it as a reference guide. Practice writing headlines, body copy, and calls-to-action using the techniques Bly describes.

For example, Bly shares a formula for writing compelling headlines: Promise a benefit + Create curiosity + Use power words. Try applying this to your own copy and see how it transforms your writing.

2. “Everybody Writes” by Ann Handley

Handley’s book is perfect for those who believe they “can’t write.” It demystifies the writing process and makes it accessible to everyone.

In today’s content-driven world, writing well is a crucial skill for any professional. This book will help you become a more confident and effective writer, regardless of your background.

Start by following Handley’s writing GPS: Goal, Reframe, Produce, Sculpt. Set a clear goal for your piece, reframe it from the reader’s perspective, produce a rough draft, then sculpt it into a polished final version.

For instance, if you’re writing a product description, your goal might be to highlight key features. Reframe it by thinking about what benefits those features provide to the customer. Then write your draft and refine it until it shines.

3. “Made to Stick” by Chip Heath and Dan Heath

While not strictly a copywriting book, “Made to Stick” offers invaluable insights into what makes ideas memorable and impactful.

Creating copy that sticks in your reader’s mind is a powerful skill. This book will teach you how to craft messages that resonate and are remembered long after they’re read.

Apply the SUCCESs principles outlined in the book: Simple, Unexpected, Concrete, Credible, Emotional, Stories. Use these as a checklist when crafting your copy.

For example, when writing an ad for a new fitness program, you might tell a simple, unexpected story of someone’s transformation. Make it concrete with specific details, ensure it’s credible, tap into emotions, and wrap it all in a compelling narrative.

4. “Ca$hvertising” by Drew Eric Whitman

This book delves into the psychology behind effective advertising and how to apply these principles in your copywriting.

Understanding what motivates people to take action is at the heart of good copywriting. Whitman’s book will give you a toolkit of psychological triggers to use in your writing.

Practice identifying the core desires that Whitman outlines in your target audience. Then, craft your copy to speak directly to these desires.

For instance, if you’re writing copy for a luxury watch, you might tap into the desire for prestige and social approval. Your copy could focus on how the watch will make the wearer feel respected and admired.

5. “The Adweek Copywriting Handbook” by Joseph Sugarman

Sugarman, a legendary copywriter, shares his secrets for creating copy that sells in this comprehensive handbook.

Learning from industry experts can fast-track your copywriting skills. Sugarman’s techniques have stood the test of time and can be applied to both traditional and digital copywriting.

Try Sugarman’s “slippery slide” technique: make your first sentence so easy to read that the reader can’t help but read the second, and so on until they reach your call-to-action.

For example, if you’re writing an email newsletter, start with a short, intriguing sentence like “I couldn’t believe what happened next.” Follow it with equally engaging sentences that lead the reader through your entire message.

6. “Words That Sell” by Richard Bayan

This book is a treasure trove of powerful words and phrases that can instantly improve your copywriting.

Having a rich vocabulary at your fingertips can make your copy more varied and impactful. Bayan’s book is like a thesaurus specifically designed for copywriters.

Use this book as a reference when you’re stuck or when you want to add more punch to your writing. Try replacing bland words with more evocative alternatives.

For instance, instead of saying a product is “good,” you might describe it as “exceptional,” “top-notch,” or “best-in-class,” depending on the context and tone you’re aiming for.

7. “Influence: The Psychology of Persuasion” by Robert Cialdini

Cialdini’s classic book on persuasion is a must-read for anyone interested in copywriting.

Understanding the principles of influence can make your copy much more persuasive. Cialdini’s six principles of persuasion are applicable in almost any copywriting situation.

Try incorporating one or more of Cialdini’s principles (reciprocity, commitment and consistency, social proof, authority, liking, scarcity) into your copy.

For example, if you’re writing a landing page for a limited-time offer, you might emphasize scarcity (“Only 50 spots available!”) and social proof (“Join 10,000 satisfied customers”).

8. “The Copywriter’s Guide to Getting Paid” by Roy Furr

This book focuses on the business side of copywriting, which is crucial for beginners looking to turn their skills into a career.

Understanding how to price your services and manage clients is just as important as writing great copy. Furr’s book will help you navigate the business aspects of copywriting.

Start by creating a rate sheet based on Furr’s advice. Practice explaining your value to potential clients using the techniques he outlines.

For instance, you might create packages for different services (e.g., website copy, email sequences, social media posts) with clear pricing and deliverables. This makes it easier for clients to understand what they’re getting and for you to communicate your value.

9. “Scientific Advertising” by Claude Hopkins

Despite being written in 1923, this book contains timeless wisdom about effective advertising that’s still relevant today.

Understanding the core principles of advertising can make you a more strategic copywriter. Hopkins’ focus on testing and measuring results is particularly relevant in today’s data-driven marketing world.

Apply Hopkins’ principle of using specific claims rather than general statements in your copy. Test different versions to see what performs best.

For example, instead of saying “Our software saves you time,” you might say “Our software reduces report creation time by 75%.” Then, test this against other specific claims to see which resonates most with your audience.

10. “Web Copy That Sells” by Maria Veloso

This book focuses specifically on writing copy for the web, an essential skill in today’s digital marketplace.

With more and more business happening online, understanding the nuances of web copywriting is crucial. Veloso’s book will help you adapt your skills to the digital environment.

Practice writing for different web formats: landing pages, product descriptions, About pages, etc. Use Veloso’s tips to make your copy more web-friendly.

For instance, when writing a landing page, you might use Veloso’s “AIDA” formula: Attention, Interest, Desire, Action. Start with an attention-grabbing headline, build interest with compelling benefits, create desire with social proof or scarcity, and end with a clear call-to-action.

11. “Ogilvy on Advertising” by David Ogilvy

Written by the “Father of Advertising,” this book offers insights from one of the most successful advertisers in history.

Learning from industry legends can provide valuable perspective and inspiration. Ogilvy’s principles have shaped modern advertising and are still relevant for today’s copywriters.

Try applying Ogilvy’s concept of the “big idea” to your copywriting projects. Look for a central, compelling concept that can drive your entire campaign.

For example, if you’re writing copy for a new eco-friendly product, your “big idea” might be “Save the planet without sacrificing convenience.” This could then inform all aspects of your copy, from headlines to product descriptions.

12. “Hey, Whipple, Squeeze This” by Luke Sullivan

This book offers a humorous and insightful look into the world of advertising and copywriting.

Understanding the creative process behind great advertising can make you a more versatile copywriter. Sullivan’s book will help you think more creatively about your copy.

Practice Sullivan’s techniques for generating ideas, like “The 100 MPH Technique” where you quickly list as many ideas as possible without judgment.

For instance, if you’re brainstorming taglines for a new coffee brand, you might set a timer for 5 minutes and write down every idea that comes to mind, no matter how outrageous. This can lead to unexpected and creative solutions.

13. “The Well-Fed Writer” by Peter Bowerman

This book is a practical guide to starting and running a successful freelance writing business, with a focus on commercial writing and copywriting.

For many beginners, the goal is to turn copywriting into a career. Bowerman’s book provides a roadmap for making that transition and building a sustainable business.

Use Bowerman’s advice to create a marketing plan for your copywriting services. Practice pitching your services to potential clients.

For example, you might create a simple website showcasing your services, start a blog to demonstrate your expertise, and reach out to local businesses offering a free copywriting audit. Bowerman’s book will guide you through each of these steps.

14. “Breakthrough Advertising” by Eugene Schwartz

This advanced book delves deep into the psychology of copywriting and is considered a must-read by many top copywriters.

While it’s more advanced, understanding Schwartz’s concepts can give beginners a huge advantage. His ideas about market awareness and the stages of sophistication are particularly valuable.

Study Schwartz’s five levels of market awareness and practice identifying which level your target audience is at. Then, craft your copy accordingly.

For instance, if you’re writing copy for a new type of fitness equipment, you might determine that your market is at the “Problem Aware” stage. They know they want to get fit but aren’t aware of your solution. Your copy would then focus on introducing your product as the ideal solution to their fitness problems.

15. “The Ultimate Sales Letter” by Dan S. Kennedy

Kennedy’s book focuses on writing sales letters, but the principles apply to all forms of copywriting.

Learning to write effective sales letters will strengthen your overall copywriting skills. Kennedy’s formulas and templates provide a great starting point for beginners.

Practice writing sales letters using Kennedy’s “4-legged stool” formula: get attention, identify the problem, present your solution, ask for action.

For example, if you’re writing a sales letter for a time management course, you might start with an attention-grabbing headline about the cost of poor time management. Then, delve into the problems caused by disorganization, present your course as the solution, and end with a clear call to enroll.

Frequently Asked Questions (FAQ)

Let’s address some common questions that beginners often have about copywriting books and learning copywriting.

Q: Do I need to read all these copywriting books for beginners to become a good copywriter?

A: While reading all these books would certainly be beneficial, it’s not necessary to read them all to get started. Begin with one or two that resonate with you and apply what you learn. As you progress, you can explore more books to deepen your knowledge.

Q: Can I learn copywriting just from books, or do I need formal training?

Books are an excellent way to learn copywriting, especially for beginners. They provide a solid foundation of knowledge and techniques. However, practice is crucial. Apply what you learn from these copywriting books for beginners to real projects, whether they’re for clients or just for practice.

Q: How long does it take to become proficient in copywriting?

The time it takes to become proficient varies for each individual. With consistent study and practice, many beginners see significant improvement within a few months. However, copywriting is a skill that you’ll continue to refine throughout your career.

Q: Are these copywriting books for beginners relevant for digital marketing?

Yes, absolutely. While some of these books were written before the digital age, the principles of good copywriting remain the same. Many of them also have updated editions that include digital marketing strategies.

Q: Can these books help me if I’m not planning to become a professional copywriter?

Definitely! The skills you’ll learn from these copywriting books for beginners are valuable in many areas of business and life. Whether you’re writing emails, creating content for social media, or crafting a resume, strong copywriting skills will serve you well.

Start Your Journey to Copywriting Mastery

Congratulations! You’ve just discovered a treasure trove of copywriting wisdom. These 15 best copywriting books for beginners are your roadmap to mastering the art of persuasive writing. From understanding the psychology behind effective copy to learning practical techniques you can apply right away, these books cover it all.

Remember, reading is just the first step. The real magic happens when you put these ideas into practice. Start small – maybe by rewriting a product description or crafting a compelling email subject line. As you gain confidence, take on bigger projects. Before you know it, you’ll be writing copy that not only reads well but also drives real results.

Are you ready to take your copywriting skills to the next level?

If you’re looking for personalized guidance on your copywriting journey, we’re here to help. Our team of experienced copywriters can provide tailored advice and feedback to accelerate your growth. Contact us now!

Or, if you’re eager to dive deeper, check out our comprehensive copywriting course. It’s designed to take you from beginner to pro, with hands-on exercises and expert insights.