If you want to master copywriting, you’re in the right place. Here is a list of the 10 best copywriting books to help speed up your success.
These copywriting books will not only teach you the fundamentals but also provide you with actionable strategies to elevate your writing game.
So, grab a cup of coffee, settle in, and let’s dive into the top 10 copywriting books you need to read!
1. “Ogilvy on Advertising” by David Ogilvy
David Ogilvy is called the “Father of Advertising,” and for good reason. His book, “Ogilvy on Advertising,” is a treasure trove of insights and practical advice.
Ogilvy’s wisdom is timeless, and his principles are just as relevant today as they were decades ago.
You’ll learn about the importance of research, the power of headlines, and the secrets to creating ads that sell.
Ogilvy’s straightforward and engaging writing style makes this book a must-read for anyone serious about copywriting.
Why It’s Great:
- Practical advice from a legend in advertising
- Timeless principles that still apply today
- Engaging and easy-to-read style
2. “The Adweek Copywriting Handbook” by Joseph Sugarman
Joseph Sugarman is a direct response marketing guru, and his book, “The Adweek Copywriting Handbook,” is a comprehensive guide to crafting compelling copy.
Sugarman’s approach is highly actionable, with plenty of real-world examples and exercises to help you put theory into practice.
You’ll learn how to write headlines that grab attention, create compelling leads, and craft copy that keeps readers hooked.
Why It’s Great:
- Actionable advice with real-world examples
- Exercises to practice what you learn
- Focus on direct response marketing
3. “Made to Stick” by Chip Heath and Dan Heath
“Made to Stick” isn’t a traditional copywriting book, but its lessons are invaluable for anyone looking to create memorable and persuasive messages.
The Heath brothers explore why some ideas stick while others don’t, breaking down the key principles of sticky ideas: Simplicity, Unexpectedness, Concreteness, Credibility, Emotions, and Stories.
Apply these principles to your copy, and you’ll create messages that resonate and stay with your audience.
Why It’s Great:
- Insights into what makes ideas memorable
- Practical principles you can apply to your copywriting
- Engaging storytelling and examples
4. “Everybody Writes” by Ann Handley
Ann Handley’s “Everybody Writes” is a modern guide to content creation that every copywriter should read. Handley covers everything from grammar and style to creating content that connects with your audience.
Her friendly and conversational tone makes the book a joy to read, and her practical tips will help you improve your writing immediately.
Whether you’re writing blog posts, social media updates, or sales pages, “Everybody Writes” is packed with valuable advice.
Why It’s Great:
- Comprehensive guide to all aspects of writing
- Friendly and conversational tone
- Practical tips you can apply right away
5. “Breakthrough Advertising” by Eugene Schwartz
Eugene Schwartz’s “Breakthrough Advertising” is a classic in the world of copywriting. Although it’s not the easiest book to find (and can be quite pricey), it’s worth every penny.
Schwartz dives deep into the psychology of consumer behavior and how to craft copy that taps into people’s desires.
His insights into market sophistication and the stages of awareness are particularly valuable for creating effective advertising campaigns.
Why It’s Great:
- Deep insights into consumer psychology
- Detailed exploration of market sophistication and awareness
- Timeless principles for creating persuasive copy
6. “Copywriting Secrets” by Jim Edwards
Jim Edwards’ “Copywriting Secrets” is a fantastic resource for anyone looking to improve their copywriting skills.
Edwards breaks down complex concepts into simple, actionable steps, making it easy for beginners to follow along.
The book is packed with tips, tricks, and formulas that you can use to write compelling copy for any medium, from emails to sales pages.
Why It’s Great:
- Easy-to-follow advice for beginners
- Practical tips, tricks, and formulas
- Covers a wide range of copywriting mediums
7. “The Copywriter’s Handbook” by Robert Bly
Robert Bly’s “The Copywriter’s Handbook” is often referred to as the copywriting bible. This comprehensive guide covers everything from writing effective headlines to crafting compelling body copy.
Bly’s clear and concise writing style makes the book easy to follow, and his practical advice is backed by decades of experience.
This book is an invaluable resource. It doesn’t matter what you’re writing. Whether it’s print ads, direct mail, or digital content.
Why It’s Great:
- Comprehensive coverage of all aspects of copywriting
- Clear and concise writing style
- Practical advice backed by experience
8. “Words That Sell” by Richard Bayan
“Words That Sell” by Richard Bayan is a must-have reference book for any copywriter.
It’s essentially a thesaurus for copywriters, packed with thousands of powerful words and phrases that can help you craft compelling copy.
If you’re struggling to find the right words and need some inspiration, “Words That Sell” is an invaluable tool that will make your writing more persuasive and engaging.
Why It’s Great:
- Extensive list of powerful words and phrases
- Great for inspiration and overcoming writer’s block
- Useful reference for any type of copywriting
9. “This Book Will Teach You How to Write Better” by Neville Medhora
Neville Medhora’s “This Book Will Teach You How to Write Better” is a fun and engaging guide to improving your writing skills.
Medhora’s conversational tone and straightforward advice make this book a quick and enjoyable read.
He covers the basics of copywriting, including how to write clear and concise copy, craft compelling headlines, and use storytelling to engage your audience.
If you’re looking for a lighthearted yet practical guide to better writing, this book is for you.
Why It’s Great:
- Fun and engaging writing style
- Quick and easy read
- Practical advice for improving your writing
10. “Ca$hvertising” by Drew Eric Whitman
“Ca$hvertising” by Drew Eric Whitman is a comprehensive guide to creating ads that sell.
Whitman dives into the psychology of consumer behavior, providing insights into what motivates people to buy.
The book is packed with practical tips and techniques that you can use to create more effective advertising.
“Ca$hvertising” will help you craft copy that converts. It doesn’t matter what you’re writing.
Why It’s Great:
- Insights into consumer psychology
- Practical tips and techniques for creating effective ads
- Covers a wide range of advertising mediums
One More of these Copywriting Books – “The Complete Copywriting Course” by Maku Seun
This is my copywriting course that teaches both copywriters and business owners how to write copy that sells.
Whether you’re writing for a client or you’re writing for yourself, this course is all you’ll ever need to take your business and career to the next level.
This course comes with real-life examples and practicals that show you how to create the type of copy that readers fawn over.
Also, everything you get in this course will help you write all types of copy, whether its sales pages, ads, emails, or website copy.
Why It’s Great:
- Insights into the basic human psychological triggers
- Tools and resources to make your learning process faster.
- Can be used on all marketing materials… be it sales letters, ads, or website copy.
Check out this incredible course here.
Final Thoughts on Copywriting Books
That’s it. 10 of the best copywriting books that every aspiring copywriter should read.
These books cover everything from the fundamentals of copywriting to advanced strategies for creating persuasive and engaging content.
Master and apply their timeless principles, and you’ll be well on your way to becoming a top-notch copywriter.
As you read these books, make sure to put their lessons into action. Write regularly, experiment with different techniques, and always seek feedback to improve your skills.
With dedication and the right resources, you’ll be crafting compelling copy that sells in no time.