Copywriting Cheat Sheet: How to Write for Email, Social Media and the Web - Maku Seun

Copywriting Cheat Sheet: How to Write for Email, Social Media and the Web

Copywriting Cheat Sheet: How to Write for Email, Social Media and the Web

Hey, want to discover the secret to writing engaging copy for your sales message, emails, social media, and the web. I have a simple copywriting cheat sheet for you.

Creating content is great for getting and retaining customers, but not all marketing channels are the same.

The way you write for the web will be different from how you write for social media and email.

You should know the difference and create content accordingly.

Therefore, here’s a copywriting cheat sheet you should use when writing for different mediums.

How to Write for Email, Social, and the Web

When it comes to copywriting, using the same voice, text, tone, or length doesn’t work across all channels.

The way you’d write for a blog post won’t be the same way you write for Facebook or Twitter.

So, how do you hit the target when writing across these platforms?

Email Promo copy

When writing an email promotion, your copy should be:

  1. Concise
  2. Clear
  3. Action Oriented
  4. Enticing, and 
  5. Impactful

Your email promo copy should also include a compelling image and a call to action.

Blog copy

Your blog posts need to be enticing enough to get the reader to reach the end of the post and take the necessary action needed.

Therefore, in your blog posts, include:

  1. A storyline (If you have any…. You don’t have to look far, you’ll find one)
  2. It should have a personality. It shouldn’t read like a robot wrote the post
  3. It should be engaging enough to keep the reader interested
  4. Your post should be opinionated
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Also, you should include sources for your claims.

Use short sentences and paragraphs when writing a blog post.

(It makes reading the post easier)

Also include links to other posts cited, keywords, and questions.

Twitter copy

Twitter is also a different platform that needs its own style of copy.

Twitter no longer does 140 characters.

Check this out…twitter

It is now up to 280 characters.

As shown in the image below:


Therefore, your characters should not surpass 280.

Your tweets should also be friendly and personable.

Also, include links, keywords, hashtags, retweets, and ask questions.

Pinterest copy

Pinterest is an image-based platform.

And when you create an image, it should have certain things to make it stand out and be seen:

  1. It should have a headline,
  2. The image should be descriptive,
  3. The image should be a high-quality image,
  4. And it should include a call to action.

Also, don’t forget that when writing a headline and description for Pinterest, it should have the keywords you want to rank for.

This increases your chances of being seen on Pinterest.

Email newsletter copy

Email newsletter copy is different from the email promo copy.

In email promo copy, the aim is to sell something.

But in email newsletter copy, you aim to educate.

Therefore, in the email newsletter copy, your email should include:

  1. Divided sections
  2. Short sentences
  3. It should be personable
  4. Should be informative
  5. It should be consistent
  6. Also, it should be educational
  7. It should be non-salesy
  8. the content should be impactful

And finally, it should include a call to action.

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Facebook copy

A different platform from the others, your Facebook copy should include:

  1. Short sentences
  2. It should be conversational 
  3. It should be action-oriented
  4. Must be sharable

It should also include questions, links, videos, and images, and should occasionally include an emotional component.

Instagram copy

Instagram is also a visual platform like Pinterest.

But it’s also different.

And it should include:

Short copy, contextual, tag location, and also, use hashtags.

LinkedIn copy

This platform is for professionals and it only makes sense that your copy on this platform should be professional.

It should be personable.

Also concise.

And it should include sharable information, questions, and links to relevant information.

Website copy

Your website copy should be informative, engaging, clear, and consistent.

It should also be action-oriented to get leads and customers.

Also, your web copy should include:

  1. The most important information above the fold
  2. Features, benefits, and experiences
  3. Keywords to increase exposure
  4. Links (Both internal and external)
  5. And a call to action.


These are the copywriting cheat sheets you should use if you want to make money online.

This way, you’re sure your copy will be engaging and also, perform the job it was meant to… which is to inform and engage.

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