Copywriting for info products can provide passive income for you.
But the thing is…
Most info product creators struggle to sell their courses, ebooks, and templates because their copy doesn’t connect. The benefits blur together. The sales page feels like a boring lecture.
But when you nail the copywriting for your info products, something magical happens. People lean in. They feel understood. They hit that buy button without hesitation.
This guide shows you exactly how to write copy that sells your info products faster than you can say “add to cart.”
Let’s begin:
1. Know Your Customer Better Than They Know Themselves
You can’t write copywriting for info products that converts if you don’t know who you’re talking to.
This is where most creators mess up. They write about what THEY think is cool instead of what their customers actually need.
Start by creating a detailed customer avatar:
Ask yourself these questions. What keeps them awake at 3 AM? What transformation are they desperately seeking? What have they already tried that failed? What language do they use when describing their problems?
Spend time in Facebook groups, Reddit threads, and review sections where your target audience hangs out. Read their complaints. Notice their exact words. Copy their phrases into a document.
When you understand your customer’s pain points at a deep level, your copy writes itself. You’ll naturally use words that resonate because you’re speaking their language, not yours.
Pro tip: Interview 5-10 people from your target audience. Ask them about their biggest challenges related to your info product topic. Their answers will give you gold for your sales copy.
2. Lead With Benefits, Not Features
Here’s a common mistake in copywriting for info products. Creators list features like they’re reading a grocery list.
“This course has 47 video lessons.”
“You get 15 downloadable templates.”
“There are 8 modules covering everything you need.”
Nobody cares.
What they care about is what those features will DO for them.
Transform features into benefits using this formula:
Take each feature and ask “So what?” until you reach the real benefit.
Feature: 47 video lessons
So what? You learn everything step by step
So what? You don’t waste time figuring it out alone
Benefit: Save 6 months of trial and error and start seeing results within 30 days
See the difference? Benefits sell because they tap into emotions. They show the life your customer will have AFTER using your info product.
Here’s another example. Instead of “Get access to a private community,” say “Never feel alone on your journey again with 24/7 support from people who get exactly what you’re going through.”
Make your benefits specific, measurable, and tied to real outcomes. Vague benefits like “improve your life” don’t convert. Specific benefits like “land your first freelance client within 14 days” do.
3. Use Storytelling to Make Your Copy Irresistible
Stories are the secret sauce in copywriting for info products.
Your brain is wired for stories. When someone tells you a story, you lean in. You picture yourself in their shoes. You feel what they feel.
Here’s how to weave stories into your product copy:
Start with a “before” story. Paint a picture of where you (or a customer) were before discovering the solution. Make it real. Make it relatable. Make people nod their heads, thinking “That’s me.”
Then show the turning point. What changed? What did you discover? This is where you introduce your methodology or unique approach without being salesy.
Finally, reveal the “after.” Show the transformation. But don’t just say “everything got better.” Give specific details. Numbers. Emotions. Proof.
Personal stories work incredibly well for info product copywriting. When you share your own journey, you build trust and authenticity.
Customer stories are even more powerful. Nothing beats social proof from real people who got real results.
4. Write Headlines That Stop Scrollers Dead in Their Tracks
Your headline is the most important part of your copywriting for info products.
If your headline doesn’t grab attention, nobody reads the rest of your brilliantly crafted copy. All that work goes to waste.
Winning headline formulas for info products:
The “How To” formula: How to [achieve desired outcome] without [common obstacle]
Example: “How to Build a Six-Figure Coaching Business Without Paid Ads or Tech Skills”
The “Number” formula: [Number] [Ways/Secrets/Steps] to [desired outcome]
Example: “7 Insider Secrets to Creating Online Courses That Sell Themselves”
The “Proven” formula: The Proven Method [type of person] Use to [achieve outcome]
Example: “The Proven Method Complete Beginners Use to Launch Profitable Info Products in 30 Days”
The “Mistake” formula: [Number] [Mistakes/Reasons Why] [People] [Fail at something]
Example: “5 Fatal Mistakes That Kill Your Online Course Sales (And How to Fix Them)”
Your headline should be clear, specific, and promise a concrete benefit. Test different headlines to see which one resonates most with your audience.
Avoid clever wordplay that confuses people. Clarity always beats cleverness in info product copy.
5. Create an Irresistible Offer That Feels Like a No-Brainer
Great copywriting for info products isn’t just about beautiful words. It’s about crafting an offer so good that saying “no” feels stupid.
Your offer is the entire package. The core product plus everything that makes it more valuable.
Build a no-brainer offer with these elements:
Start with your main info product. This is the foundation, whether it’s a course, ebook, or membership.
Add strategic bonuses that complement your main product. These shouldn’t be random extras. They should solve related problems or speed up results.
Create urgency with limited-time pricing or enrollment windows. When people know they can buy anytime, they’ll “think about it” forever. Deadlines drive action.
Remove risk with a strong guarantee. The bigger your guarantee, the more confident you appear. A 30-day money-back guarantee is standard. A 60 or 90-day guarantee shows serious confidence.
Break down the price to make it digestible. “$497” sounds expensive. “Just $1.36 per day for a year” sounds like nothing. Payment plans work magic too.
Stack the value. List everything they get, assign a value to each piece, then show your actual price. When someone sees “$2,000 worth of value for just $297,” the math becomes compelling.
Your offer needs to scream value. People need to feel they’re getting way more than what they’re paying.
6. Overcome Objections Before They Kill the Sale
Even with amazing copywriting for info products, people will have doubts.
“What if this doesn’t work for me?”
“I don’t have time.”
“I’m not tech-savvy enough.”
“I’ve tried similar things before and failed.”
Your copy needs to address these objections head-on BEFORE people leave your page.
How to handle objections in your info product copy:
List every possible objection your ideal customer might have. Get specific. Don’t just think of generic objections.
For each objection, provide a clear, empathetic response. Acknowledge the concern, then show why it’s not a real barrier.
Example:
Objection: “I don’t have time for a lengthy course.”
Response: “I get it. You’re busy. That’s exactly why this course is designed in bite-sized 10-minute lessons you can complete during your lunch break or morning coffee. Most students finish in just 2 weeks, even with a full-time job.”
Use testimonials that address specific objections. When someone sees a person like them who had the same concern but succeeded anyway, the objection melts away.
Create an FAQ section that tackles common worries. This shows you understand your audience and builds trust.
The best place for objections? Right before your call to action. After building desire, clear away the final doubts so buying becomes the obvious next step.
7. Master the Art of Urgency Without Being Sleazy
Urgency is a powerful tool in copywriting for info products, but most people use it wrong.
Fake countdowns and false scarcity make you look desperate and dishonest. Real urgency, done right, helps people make decisions they’ve been postponing.
Create authentic urgency in your info product copy:
Limited enrollment periods: Open cart twice a year or once a quarter. When enrollment closes, it REALLY closes. This isn’t manipulation. It’s running your business intentionally.
Cohort-based programs: Start all students together so they can support each other. This naturally creates enrollment deadlines.
Early-bird pricing: Reward people who take action quickly with special pricing. After a specific date, prices increase. Honor this strictly.
Bonus expiration: Include time-sensitive bonuses that disappear after a deadline. The core product stays, but extra perks expire.
Capacity limits: If you offer live coaching or feedback as part of your info product, you genuinely can only handle a certain number of students. Be honest about this.
The key is being truthful. Never create false urgency. Your reputation is worth more than a few extra sales.
Combine urgency with a strong reason why. Don’t just say “Hurry, offer ends soon.” Say “Enrollment closes Friday because the next cohort starts Monday, and we need time to review all applications.”
Urgency without scarcity feels manipulative. Urgency with a genuine reason feels helpful.
Frequently Asked Questions About Copywriting for Info Products
Here are answers to some of your burning questions:
How long should my info product sales page be?
Your sales page for info products should be as long as it takes to make the sale. If you’re selling a $27 ebook, a shorter page works. If you’re selling a $2,000 course, you need more copy to justify the investment. Focus on answering every question and overcoming every objection. Length matters less than thoroughness.
What’s the best copywriting formula for info products?
The AIDA formula (Attention, Interest, Desire, Action) works brilliantly for info product copywriting. Start with an attention-grabbing headline, build interest with your story and benefits, create desire by showing the transformation, and end with a clear call to action. Another powerful formula is PAS (Problem, Agitate, Solution).
How do I write info product copy that converts without sounding pushy?
Write copywriting for info products from a place of service, not selling. Focus on how your product solves real problems. Use conversational language like you’re talking to a friend. Share genuine stories and testimonials. When you truly believe your info product helps people, enthusiasm replaces pushiness naturally.
Should I include testimonials in my info product copywriting?
Absolutely. Testimonials are social proof gold for info products. Include specific testimonials that highlight different benefits and address various objections. Video testimonials work even better than text. Place testimonials throughout your sales page, especially near the call to action, where people need that final push.
How often should I use my primary keyword in info product copy?
Use “copywriting for info products” naturally throughout your copy without forcing it. Include it in your headline, subheadings, and body copy where it fits naturally. Search engines are smart enough to recognize related terms and synonyms. Prioritize readability over keyword stuffing. Your copy should sound human, not robotic.
What’s the biggest mistake in info product copywriting?
The biggest mistake is focusing on what YOU want to say instead of what your CUSTOMER needs to hear. Too many creators write about how many hours they spent creating the course or how comprehensive the content is. Customers don’t care about your effort. They care about their transformation. Always lead with benefits, not features.
How do I create urgency in my info product copy without seeming desperate?
Create genuine urgency based on real constraints. Limited enrollment, cohort start dates, or early-bird pricing that actually expires. Never use fake countdown timers or false scarcity. Explain WHY there’s urgency. “We cap enrollment at 100 students so everyone gets personal attention” sounds authentic. Random urgency feels manipulative.
Conclusion: Your Info Product Copy Can Change Your Business
Copywriting for info products isn’t just about stringing pretty words together.
It’s about understanding your customer so deeply that your words feel like they’re reading your mind. It’s about showing them a future where their problems are solved and their dreams are real.
The strategies in this guide work. Know your customer. Lead with benefits. Tell compelling stories. Write magnetic headlines. Create no-brainer offers. Handle objections. Use authentic urgency.
When you master these elements, your info product copy becomes a sales machine. The kind that works 24/7, converts visitors into customers, and builds a business you’re proud of.
Start by implementing just one strategy today. Pick the one that resonates most. Write better headlines. Add a powerful story. Strengthen your offer.
Small improvements compound into massive results.
How Copywriting for Info Products Connects to Your Success
Every info product creator faces the same challenge. You’ve got knowledge worth sharing, but getting people to buy feels like pushing a boulder uphill.
The difference between struggling and thriving often comes down to your copy. Great copywriting for info products transforms browsers into buyers, skeptics into believers, and visitors into raving fans.
But here’s what most people don’t realize. Copywriting is a skill you can learn. It’s not magic. It’s not reserved for “natural writers.” It’s a system of proven techniques that work when you apply them consistently.
The complete copywriting playbook gives you everything you need to write info product copy that converts. Step-by-step strategies. Real examples. Swipe files you can adapt. Proven formulas that eliminate guesswork.
You don’t have to figure this out alone. Get the playbook that shows you exactly what to write, where to write it, and how to make every word count.
Grab your free copywriting playbook now and start writing copy that actually sells your info products.
