As a social media coach, you can write copy that attracts your ideal client.
But how can you do this? That’s what you’ll learn in this article.
What does a social media copywriter do?
A social media copywriter puts together the messages brands and companies use in their social media posts. They spend their days working with company representatives to come up with relevant hashtags, phrases, or posts for the various social media channels.
Copywriting tips for social media coaches
1. Write about your reader
As selfish as it may sound, this statement is true. “No one cares about you. They only care about themselves.”
That’s why when you’re writing your social media copy, it should be about the customer.
Don’t make the mistake of writing about yourself, you can do that on your About page.
Instead, focus more on the reader. Focus on their wants and needs.
If you can discover ‘what’s in it for your reader’, you’re halfway to crafting a clear and compelling copy your reader wants to read.
2. Focus on your audience
Knowing what your audience wants is an essential part of copywriting.
It’s important to understand your audience and how they feel about what you’re offering.
You need to know what makes them tick. What keeps them awake at night.
You have to understand them more than they do themselves.
This is one of the massive tools in the copywriter’s tool belt.
And once you’re able to get these details, you’ll write social media copy that moves your prospect to action.
What are the things you need to know about your audience before writing a word of copy?
You need to know their age, income level, gender, and education.
All this information can be gotten from your database of customers (If you have one).
But if you don’t, you can get it from Google Analytics.
Or, you can get this information by asking questions and creating a customer persona.
Here, you can dive deeper into the consciousness of the reader.
Don’t make blind assumptions
Don’t assume you know everything about your audience.
This will lead you to make assumptions that have nothing to do with your reader… which will end up in reduced sales and conversion.
3. Know where your ideal clients hang out
It’s not enough that you know your audience and what they want.
What is more important is that you know where they hang out.
Knowing this will ensure that your message reaches the majority of your client.
Also, you can, if you want, decide to use all the social media platforms to get your message across.
This could result in more work for you.
But, you can also hire a social media assistant and copywriter to handle your account on the various social media platforms.
The differences between each social media platform
As you already know, these social media platforms are different from one another.
Instagram is image-based, Twitter is text-based, Facebook is both image and text, and Pinterest is image-based.
You’ll have to learn or get a social media copywriter that knows how to navigate the various platforms to get your message across.
People use Facebook to find interesting things to watch and keep in touch with friends.
It also gives brands a dedicated page to build their community.
If you’re posting on Facebook for your brand, ensure you write interesting things that’ll get people to click to your website and landing page.
Twitter has a 280 character limit… it’s no more 140.
You’ll need to figure out the right words to use because of the limited space.
But, you can start a thread if what you’re talking about is going to take more than 280 characters.
When people aren’t posting links to websites, they put down their thoughts and comments on events and situations.
When you post on Twitter, don’t copy and paste headlines blindly.
Add a little context to the post.
This is a platform professionals hang out.
Here, people network with coworkers, friends, and other people in their industry.
When people write LinkedIn copy, they do this in hopes of impressing others because they hope it will lead to better opportunities.
So, when you write a Linkedin copy, do it with this thought in mind that you’re writing to other professionals in your target industry.
It’s okay to use industry lingo they can understand.
Instagram allows you to share photos, videos, etc.
With this app, you can share your brand’s image and videos.
All you have to do is capture beautiful, engaging pictures and videos, and add a captivating description that explains the context of the image.
When you write for each social media platform, you need to adjust to each platform and write accordingly.
Also, ensure that your post accomplishes a goal, and not just post for posting sake.
Finally, ensure your post compels the reader to take action.
Tip: Shorter posts are more effective on social media
When you post on social media, remember the basics like:
- Create interesting, valuable, and easy-to-read things that people will want to share.
- Be familiar with all the social media platforms you want to post on.
- Know how to use each platform
- Know why people use each platform and post accordingly.
Now, let’s jump into the nitty-gritty of writing copy for each platform
It can be a bit challenging to write great copy for each social media platform as a social media coach.
But, there are simple and smart strategies you can use to boost engagement on each post.
Copywriting tips for Facebook
- Write with your audience in mind.
- Ask questions.
- Share some news and announcements.
- Update followers on upcoming events.
- Alert people about important things.
- Use shorter updates.
- Include mentions, hashtags where you can and when it’s relevant.
- Highlight one interesting note or piece of data.
- use videos.
Copywriting tips for Twitter
Using Twitter, hashtags are a great way to express what you’re talking about.
- Include yourself in the conversation by tweeting well-known, interesting memes.
- Comment on the right hashtags in a way that’s relevant for your post. However, try to limit your hashtags to one or two – as these tweets have a 21% higher engagement rate than those with three or more hashtags.
- Connect with your reader on the emotion behind your post.
Copywriting tips for LinkedIn
LinkedIn is good for polished, professional content.
You can also pair your content with longer captions that tell a story.
Here are some copywriting tips when writing for LinkedIn
- Write posts about industry news
- Share announcements about your business
Try to keep the following tips in mind when writing on Linkedin to hook your reader:
- Create the best optimized LinkedIn headlines.
- Make your post visual
- Create how-tos
On this platform, being brief works best in your favor.
Your picture says all that it should about your brand… so use it wisely.
Also, you can use hashtags.
But the number of hashtags you should use should be limited so Instagram does not flag your account.
So, use between 5 to 10 hashtags for every post on the platform.
How to write good copy for Instagram
- Use great, inspiring, high-quality pictures
- Your captions should be brief
- Use different hashtags to find the one that works for you
The copywriting for social media coaches tips you just read about can help make your copy on these social media platforms gain maximum engagement, which leads to more clicks to your website and landing pages.
Therefore, use them well and watch how your social media copy improves.
Which social media platform do you use for your brand and why?