This post will expose you to information about copywriting, copywriting services, and the types of copywriting services you need in your business.
What is copywriting?
If you came across this site through an organic search, then I’m sure you already have an idea of what copywriting is and what a copywriter does.
But to refresh your brain…
Copywriting is the act of using the written word to persuade someone to take a specific action.
This action can be making a purchase, signing up for a newsletter, or making a phone call.
As long as there’s copy that persuades someone to do any of these, it’s copywriting.
To learn more about copywriting, click here.
That being said…
Who’s a copywriter?
A copywriter is someone who writes copy that persuades someone to take a specific action.
The copywriter writes the copy. Simple.
What are copywriting services?
Copywriting services are things that a copywriting agency does for its customers to increase the sales and profits of the business.
You hire a copywriting agency and they craft your website copy.
Next thing, your subscription rate goes up, which means you have a larger audience and this leads to you making more sales.
Or, you get a copywriting agency to write a sales copy for one of your products or services.
Then you run an advertising campaign to that page where people purchase your product.
How important is copywriting in your business?
Let me put it this way…
If there are words used in your business, you need a copywriter. That’s how important copywriting is to your business.
All businesses need copywriters and you can’t run away from it.
The most important thing is whether you see copywriting as a valuable investment in your business.
If you don’t, then good luck.
If you do, congratulations.
And the more you invest in copywriting for your business, the more your business grows exponentially.
Types of copywriting
Not all businesses use the same type of copywriting. There are different types and it is up to you to identify which one is best for your business.
Here they are:
Pick whichever is best for your business and run with it.
Also, before you choose a copywriting services agency, ensure they’re well versed in the type of copywriting you need.
Qualities of a good copywriter
Whoever is in charge of your website copy should have certain skills required of a copywriter.
If that person does not possess some of these indispensable qualities, find another copywriter.
Or better still,
Find another copywriting service because if they have a less than effective copywriter on payroll, the chances that the other copywriters are not that good are high.
Marketing agency or freelancer
So, you need copywriting services and you’re wondering if you should hire an agency or a freelancer…
Here’s why you should look favorably to a freelancer versus a marketing agency:
- A freelancer is cheaper
- You work one-on-one with the person in charge of your project
- Since they have fewer project loads, they can make your project a priority
- Freelancers are well-rounded professionals
To learn more about the differences between a freelancer and a marketing agency, click here.
That being said…
Are you in need of copywriting services and wondering which to choose, a marketing agency or freelancers?
If you’re not sure what type of copy your website needs, send an email to firstname.lastname@example.org with a link to your website.
After going through it, I’ll tell you the type of copy your website needs.
Maku Seun is a freelance copywriter and Direct Response Marketer. He helps digital marketers, coaches, and course creators boost sales by writing compelling sales letters for their products and services. If you’d him to write a sales letter for your business, click here.