Are you a digital marketer? Do you sell anything online? In this post, you’re going to discover the simple copywriting tips for digital marketers you can start implementing right away to boost sales and profits.
Your website is your 24/7 sales person who never takes a break.
And what happens when your salesperson is not converting as it should?
You lose sales.
The major reason for the loss of sales is because you violate some important website copywriting tips for digital marketers.
What is copywriting in digital marketing?
Copywriting is anything done to sell a company’s products or services. All businesses, if they know what they are doing, use copywriting to persuade their customers to take a specific action. Therefore, copywriting in digital marketing means using copywriting to sell a product or service online.
1. Write like a human being
People want to interact with other people, not robots.
Therefore, it is important you write like you’re writing to a human being.
Don’t use big, fancy words to try to impress your reader.
Here’s a simple trick to write like a human being…
Write the way you talk.
Also, use these tips to write more like a human being:
- Know your audience
- Avoid being clever
- Use simple words
People respond better to people. So when writing your sales copy, if you want to sell more of your courses and products, it is good to write like a human being using simple words, phrases, and sentences.
2. Speak to your customer’s pain points
Think about it this way…
What you’re offering is the bridge between where your customer is and where they want to be.
Paint a picture of where your customer will be when they use your product.
But before you can create a happy customer, it is important you understand where they are right now before coming to you.
Ask yourself these questions:
- Why are they looking at your offer? Go even deeper, what emotions are they trying to avoid?
- What are the objections that’ll make them not buy from you?
Answering these questions will force you to understand your customer better.
As a digital marketer, you can use emotional copywriting to get them to understand that you understand where they’re coming from and you can help solve their problems.
Show them you can solve their problems and worries with what you’re offering.
Showing them that you understand what they’re going through increases your chance of converting them because they feel like you understand what they’re going through and are in the best position to help them.
3. Focus more on benefits than features
Most digital marketers talk on and on about how amazing their products are.
They talk about the features of the products.
But which would you prefer to learn about…
The ingredients in a fat loss program or what the program will do for you?
The answer is simple.
This goes for your courses and programs…
Whenever you’re selling something, anything…
Talk about what the product will do for your customers and how it will help them instead of what is in the product.
You should talk about the features that make your product unique, but they shouldn’t be the main event.
Lead with the benefits that will attract the right audience and then you can have the conversation around features.
5. Talk about the prospect, not yourself
It is a huge turnoff when someone talks about himself all the time.
It’s even more of a turn-off… and a major taboo… when a marketer keeps talking about himself instead of his customer when trying to make a sales.
No one cares about you, your product, or your service… especially your ideal buyers. But they do care about what it can do for them.
How do you speak about your customers?
Reduce the number of words and statements that may lead your customer to believe that you’re talking about your company.
These words and statements usually start with “we” and “our”. Instead, use words like “you” and “your”. These are more customer-centric.
Here’s an example of what a “we” statement looks like:
“Our state of the art fat loss program lets you use simple methods to lose 15 pounds“
In order to change the narrative to your ideal customer, locate the part of the sentence that focuses on your prospect and lead with that.
So, the revised version of that statement would be…
“Simple methods that allow you to lose 15 pounds with the least amount of effort“
6. Be more specific
When writing your sales and website copy, be specific.
Yes, there are many companies out there whose programs allow you to lose weight, save more money or increase productivity.
But what makes you unique?
How does what you’re offering to do what it says it does?
Although while these generic statements may be true, they’re washed out in the sea of sameness and are soon forgotten by the prospect.
That’s why you should be more specific.
Specificity makes your offer more believable.
And don’t use round numbers when writing numbers. For instance, use 1432 instead of 1400. This way, your offer is more believable to the reader.
7. Let there be a balance between white pages, images, and video
White spaces improve readability. It makes your reader’s experience reading your site a little bit easier. Also, use images and videos but there must be a balance.
This goes for both sales pages and website content pages like blog posts.
Dont make your reader’s experience cumbersome by having long paragraphs and sentences.
use short sentences, paragraphs, and words.
This will improve the readability of your copy.
8. Write as you talk! Write as yourself
This may be the most important piece of advice I can give you concerning writing website copy.
Write the way “you” talk.
You are unique. We all are. That’s why nobody will speak the way you do or use emphasis the way you do.
So, if you want to be memorable in the mind of your customers and if you want to have a following of die-hard loyal fans…
Write the way you talk.
Let your brand voice seep into your sales copy. And let it be consistent with all your sales messages. Because the minute you start being different from your brand voice, they will know this and it will reduce the impact your sales copy has on your readers.
9. Know who you are writing to
This means know your audience.
It’s not only about the people with the problems you’re trying to solve.
It goes deeper than that.
Let’s take weight loss for example;
- Are you selling to men or women?
- What age group are you selling to?
- Where do they live?
- Are they married or single?
Once you can nail these questions, you will be able to write a sales copy that will dip deep into the heart and emotions of your prospects.
10. Write killer headlines for your sales copy
The most important part of your sales copy is the headline.
80 percent of people who come to your website read the headline and that is why you should dedicate 80 percent of your writing time on the headline.
Your sales copy is probably alright and all you need to do is change the headline.
The impact on your conversion can be massive.
11. Tell them why
Tell your readers why they should buy from you.
This part is often missing from many ads and sales copies.
Even though your offer and copy may be good, you still need to bring it home by telling them why they need to buy what you offer.
Other “whys” you should use are:
- Why is the product the best solution for their needs/problems?
- The reason they should act now?
- Why purchase it from your company?
12. Tell a captivating story
Storytelling is one important factor that holds the attention of your sales copy.
Learn how to tell a good story in your copy to boost its effectiveness.
For your story to be effective, it should:
- be relatable
- Create an emotional connection
- Introduce a problem or an objective to meet
- Communicate an obstacle to overcome
- Offer a solution (your product or service)
- A call to action
Your story can tie the whole copy together and emotionally connect to your audience.
As a digital marketer, when writing a sales copy for your products or services, it is important you follow these tips if you plan on making reasonable sales.
A single one of these tips can do the trick but if you want a great sales copy, then you should combine these tips together to create the best sales copy for your products or services.