Copywriting is an important skill every entrepreneur needs to master. And in this post, you’re going to discover some of the basic copywriting tips all entrepreneurs need to possess to improve their business sales.
So, as an entrepreneur, why should copywriting matter to you? What is copywriting?
And how can you use it in your business?
These are the questions we’re going to answer today.
Let’s dig in.
First, what is copywriting?
Copywriting is the art of using words in your marketing material to persuade people to purchase your products or services.
These words are used in all forms of marketing materials like press releases, blogs, sales copies, Facebook ads, google ads, etc.
As long as there are words, copywriting is involved.
Can anyone learn copywriting?
Yes, anyone can learn copywriting, including you.
And even though some copywriters like to hold their skills close to their chest, saying that copywriting is an art, or that it’s hard.
The truth is, anyone can learn the basics of copywriting.
And with some effort, you’ll be able to master the copywriting tips and tricks that can make your business a massive success.
But in the meantime, here are some exclusive copywriting tips for entrepreneurs that’ll help your business today:
Which copywriting is best?
In copywriting, there’s no one size fits all.
What you should do instead is focus on the type of copy that best suits your business.
Some businesses gain more success using content marketing like blogs and articles.
But, some use sales letters to market their business.
Whichever one you feel is best for your business is what you should focus on.
Know your audience
There’s no need to belabor this point because it’s straight to the point.
If you don’t know who your audience is, your copy won’t be effective.
This is usually the first aspect of writing copy for any business.
It’s the first thing any business should think about.
Because, if you don’t know and understand who your audience is, you’ll be throwing away your marketing budget.
- So, who are your customers?
- Where do they hang out?
- What are their pain points?
- What are their demography and psychography?
The more you know about your target audience, the better your offer and sales copy.
Focus on the fundamentals of copywriting
Alright, you know your audience, you probably have the product and you’re ready to start writing.
But, where do you start?
Here are some key copywriting tips entrepreneurs need to keep in mind:
Features vs Benefits
In your copy, you must describe the features and benefits of the product.
But here’s the thing,
You should focus more on the benefits.
Because no one cares about whether your product is black or white, or if it has a spinning wheel.
All they care about is how the product will make their lives better. Period.
So, when talking about the product in your copy, focus more on the benefits.
List the features, but spend more time on the benefits.
Also, you can turn any feature of your product into benefits by using the ‘So what‘ approach. (I talked more about this in my copywriting course.)
But basically, the ‘So what’ method is where you list a feature of your product and ask, ‘So What?‘ to draw out the benefit.
For example, “This backpack has a small safety lock on its sides“.
Keeps all your cherished belongings safe.
This is how you turn a feature into a benefit.
You can learn more about this method when you get the course.
Nothing kills a business faster than a dishonest entrepreneur.
Listen, how many times have you been coerced into buying a product or service that turned out to be absolute shit?
Will you ever go back there?
Because they tricked you. Now they’ve lost a customer for life.
In all your entrepreneurial dealings, be honest.
People will love you for it and you’ll get a lifetime of loyal customers.
Some business owners use outrageous claims in their copy to sell their products. Don’t do that!
People love stories.
Here’s a hack for you.
If you want your brand to remain in the mind of your prospect for a long time, use stories in your marketing message.
Whether it’s an online sales copy or a television ad.
Whatever medium you use in your marketing, insert stories.
We’re all hardwired to love stories. It’s how we’ve been communicating for years.
Ask, What’s in it for me?
As I mentioned before, your customers don’t care about you.
All they’re interested in is what they’ll get from your product.
When a prospect reads your copy, they’re consciously or subconsciously asking themselves What’s in it for me?
And if you can answer that question, you’ve crossed a major barrier to getting the sale.
Make it easy for them to answer this question by repeating the benefits of the products throughout your copy and they’ll be eating from your hands.
Include a call to action
Your copy is useless if it has no call to action.
Well, unless you’re writing for entertainment purposes.
But, if you’re writing to make a sale and you don’t include a persuasive call to action, you’ll go bankrupt fast.
So, if you want people to buy your stuff, tell them to buy it.
Include a call to action at all relevant points in your copy.
Also, include a sense of urgency when you write your call to action. This will boost your conversion rate.
Practice your copywriting
Like everything in life, you only get better when you practice.
Here’s the thing,
If you don’t have the cash to spend on a professional copywriter, that means you’ll have to do it yourself.
And at the beginning, you’ll feel like you suck, but with practice, you’ll get better.
Just ensure that you read other posts on copywriting here to improve your skills.
But, if you have to cash to hire a copywriter, then by all means go ahead.
These are the simple copywriting tips for entrepreneurs you can use today to take your business to the next level.
Don’t forget to go through some of our posts on how to use copywriting to boost sales.
The information on this site will take your business to the next level.
Also, join our email list today to get the new and updated copywriting secrets as they come out so you can always be one step ahead of the rest.
Maku Seun is a freelance copywriter and Direct Response Marketer. He helps digital marketers, coaches, and course creators boost sales by writing compelling sales letters for their products and services. If you’d him to write a sales letter for your business, click here.