10 Simple Copywriting Tips For Skincare Products

Copywriting Tips For Skincare Products

Want to get a massive rush of customers and sales for your skincare products? You’re about to discover simple copywriting tips for skincare products that will make you stand out and convert clicks into sales. 

Skincare and beauty is a $100 billion industry.

And if you own a skincare and beauty business, especially an e-commerce and dropshipping store, you will get a larger piece of this billion-dollar pie if you know how to write copy for this industry.

In this blog post, you will learn how to write copy that makes people drool over your product.

Let’s begin. But first, let’s define what copywriting is.

What is Copywriting?

Copywriting simply means writing words that persuade the reader to take a specific action.

In this respect, copywriting is writing product descriptions and emails that speak to your target audience and ultimately get them to buy your skincare products.

Why is Copywriting Important?

Firstly, no business can grow without effective copywriting. This is the most important thing before marketing. How? Let me explain.

Yes, you need marketing to grow your business. But you use words to market and convince prospects to buy from you. 

Now imagine if you don’t know how to write words that can compel and persuade, your marketing will be useless. 

Here are other reasons why copywriting is important, especially in the skincare industry:

  • Helps to improve  your brand awareness
  • Good copywriting speaks to your target audience in their language
  • Improves the relationship between you and your customers
  • Improves sales
  • Increases organic traffic to your site

Now that you’ve discovered what copywriting is and why it’s important, it’s time to dive into the 10 simple copywriting tips that will take your online sales through the roof:

Copywriting Tips for Skincare Products

Use these copywriting tips and you will be amazed at how quickly your business will pick up:

1. The niche

Before writing your product descriptions, you must know who you’re writing for.

Are you writing for men or women? How old are they? 

The more questions you can ask the better.

Your best tactic is to pick a small niche that you can target.

Find a gap not filled by the big players in the market and fill it.

Then, promote the uniqueness of your product to the specific audience you choose.

This is called a USP.

Find your unique selling proposition and promote the hell out of it.

Here’s how to create the perfect customer persona.

Girl, Red Hair, Makeup, Caucasian, Model, Beauty | Copywriting Tips For Skincare Products

2. The buyer persona

Before you write a word of copy for your beauty and skincare products, you need to know exactly who you’re targetting.

Is it a teenager, or a mother of 2?

Or maybe you’re targeting middle-aged men.

You’ll want to know factors like:

  1. Age
  2. Gender
  3. Income level
  4. Lifestyle
  5. Career
  6. Beauty problem

Once you have your customer persona, you can write a copy that speaks directly to the target addressing their needs.

To write a more persuasive copy for your ideal customer, you’ll have to do some research on similar products.

  1. Go to Amazon reviews
  2. Visit a subreddit about your niche

When you do this, you’ll find out what your audience wants and their pain points.

This information will help you craft a more compelling and persuasive copy.

3. The product description

Your product descriptions matter a lot since you’re not selling in person.

For the description to be effective, it should explain what problem it solves.

But when you do this, ensure you talk about the benefit of the product, not just the feature.

Tell the customer how using your product will benefit their lives, not just remove acne.

Your product descriptions should make your reader feel something.

They should be able to make the reader imagine the wonderful things your product will bring into their lives.

Hiring a copywriter in the skincare and beauty niche can do all these for you.

4. The headline

Your headline is the most important part of your beauty and skincare copy. 

It’s the first thing that determines if your reader will stick around or leave.

It starts the selling process but it can’t do the whole job.

The descriptions are also important.

Use interesting, thought-provoking language to paint a picture in the reader’s mind.

Try using some of these words and phrases in your skincare and beauty descriptions:

  • Astonishing
  • Sensational
  • Remarkable
  • Discover
  • Secret
  • Essential
  • Spa-quality
  • The first and only…
  • Treat yourself to…
  • You’re going to love…

Also, write your copy as if you’re talking to just one person, not a crowd.

Limit the use of jargon.

Always keep it simple.

Check out how to write headlines that work.

5. Powerful emotional benefits

This is one of the incredible copywriting tips for skincare products.

Add the benefits of your products when writing descriptions for your skincare and beauty products.

Note that you’re not selling a skincare product, you’re selling what the product will do for your customer.

You’re selling the result.

It’s one thing to say “This cream removes acne and blemishes” and it’s another thing to say “This cream makes you feel confident“.

When you appeal to customers’ emotions, your copy becomes more powerful.

6. Stories… the best copywriting tip for skincare products

Why are stories the best copywriting tips for skincare products?

Simple. Stories sell.

This is because they’re engaging and people love them.

So, including your company’s story in your marketing is a great way to go if you want to bond with your customers.

Talk about the inspiration behind your beauty and skincare company.

Telling your story will create intrigue around the product.

This improves the copywriting for your skincare and beauty products.

7. Proof (Very important)

Customer feedback is important in any marketing material. 

Add them to your marketing to make it much more persuasive.

Examples of customer feedback for the skincare and beauty niche are:

  • Testimonials
  • Case studies
  • Product reviews
  • Endorsements

Positive words spoken about your company by strangers strengthen the believability of your copy and make new customers feel at ease buying your product.

If possible, include pictures or video testimonials.

The more visual the testimonial, the better.

8. Ditch the jargon

Buyers of cosmetics are more knowledgeable than ever.

They’ve done their homework, Googled the swatches, and read the reviews.

This means they are unlikely to become paying customers after visiting a website or blog that is rife with medical jargon.

Avoid complex jargon if you want to increase sales or you run the risk of alienating your audience.

Yes, there is a place for lengthy, in-depth explanations.

But you’ll increase your chances of making sales if you can convey your point clearly and simply.

Customers lack the time and attention span to read about your product’s history, the centuries-old uses for its ingredients, or its more than 100 health benefits.

They want all of this information as briefly as possible. Preferably in a couple of sentences or bullet points.

Taking your copy apart is the best way to make it simpler. 

9. Power words

Although relatability is important, you must keep in mind that the ultimate objective is sales.

You can only achieve this by making your customers “want” your product.

Using “power words” throughout your copy is a good way to accomplish this without coming across as pushy.

Power words help the customer feel what the product does by appealing to their emotions.

Since using a beauty product is similar to treating yourself, it should go without saying that the copy you use to describe it should make the customer eager to get their hands on it.

Power words are important because they will help you sell your product.

For example, which one would you prefer when describing the results of a hair mask?

Instead of saying it will leave hair “nice and soft,” try saying it will be “impossibly glossy.”

What information about your product should you want the customer to know?

To give your customer a clearer, more descriptive idea of its consistency, you could describe it as “buttery soft.”

If the product isn’t in front of the customer, this is a potent way to pique their interest because they can get a sense of what it does, looks like, feels like, and smells like.

10. Avoid cliches

This is one of the best copywriting tips for skincare products you’ll ever find. Because even though being relatable in your copy is important, you shouldn’t go overboard.

Exclamation points should be used sparingly. Slang should be kept to a minimum. Clichés should be avoided at all costs.

Don’t patronize your target audience by using language that is too simple, even if they are tweens or younger.

Assume that the customer is knowledgeable and self-assured enough to make decisions without being lectured.

This is one of the best copywriting tips for skincare products.

Why What You Say Matters

Everybody, at every stage of life, has to take care of their skin.

Skincare products have many taglines and slogans.

But what makes a successful and effective skincare slogan?

A slogan is a brief phrase that sums up the meaning and message of the brand.

It’s a catchphrase that appeals to and is easily recognized by average customers.

It should be memorable, elicit a strong emotion, and leave a lasting impression.

What is the Importance of a Skincare Slogan?

Every woman wants the healthiest skin possible.

One of the most crucial components of a skincare product’s marketing strategy is its tagline/slogan.

It identifies a person’s personality as well as the specific type of skin care product they need.

It helps in the product’s global awareness and recognition by giving it a special identity.

Additionally, a slogan helps in making the appropriate skin care product choice.

Slogans were once just used for advertising, but more lately, they have developed into a potent branding strategy.

They now serve as both a representation of a company’s basic beliefs and an element of its main marketing strategy.

Steps to writing a good slogan for your skincare product

A slogan that fails usually sounds too general, not specific, and not concrete.

The following are some essential guidelines for crafting the ideal tagline for your skincare product.

  1. Keep it simple
  2. Write with emotions in mind
  3. Describe honest traits
  4. Make it rhyme. Make it unique
  5. Align the slogan with your brand values

Examples of slogans for your skincare product/business

Below are some examples of slogans you can use to improve the copywriting for your skincare product or business:

It’s not simple to come up with the right tagline or slogan for your skin care products.

You must maintain the proper tone in your slogan to differentiate yourself from the competition.

Your skincare company will be able to impart values and experiences to the consumer by using a catchy tagline.

This can then develop into many touchpoints that generate revenue.

Here is a collection of memorable, hip, well-liked, and inventive slogans and taglines for promoting skin care products.

Catchy Slogans for Skin Care & Beauty

  • For supple skin that glows
  • The first step to perfect beauty
  • For the sake of aesthetics
  • Beautiful you, healthy skin
  • Experience new levels of beauty
  • Here is where healthy skin begins.

Cool Slogans for Skin Care & Beauty

  • Be your kind of beauty
  • Spread the natural vibes
  • Love your skin, and it will love you back
  • A whole new look, a whole new world
  • Let your skin naturally renew itself
  • The skin you’ve always wanted

Popular Skin Care & Beauty Slogans

  • Love your Skin Enough
  • Because your skin is worth it
  • Be natural, Be You
  • For the natural, healthy-looking Skin
  • Let your skin breath
  • Fall in love with your Skin

Creative Skin Care & Beauty Slogans

  • The best time to plan a fresh start for your face is now
  • Who needs makeup when you can glow naturally
  • Because it feels great on a glowing skin
  • Skin is the Best Thing, Wear it
  • Look forward gracefully with the softest skin
  • Eliminate the toxic, try the organic

How to Successfully Promote Your Skincare Brand

Here are 7 ways to successfully promote your skincare brand.

  1. Social media promotion. The greatest approach to promote and expose your beauty items to the globe is probably through social media.
  2. Put Your Products Online
  3. Develop a Standout Brand
  4. Do Giveaways
  5. Distribute to Local Stores
  6. Use Influencers, and
  7. Get Customer Testimonials.

Other Copywriting Tips for Skincare Products

Below are other ways you can improve the copywriting for your skincare products.

How do you describe beautiful skin in your copy?

Moisturized, supple, and non-dry skin is skin that is happy, healthy, and beautiful. Smooth, bright (without a hint of dullness), firm, and plump texture.

A healthy skin’s water and sebum levels are balanced, it doesn’t have any issues, its barrier function is effective, and it is resistant to external stimuli.

How to describe skin in your copy

Olive, caramel, brown, black, tan, pale, white, yellowish, gray, ivory, pink, freckled, splotchy, smooth, flawless, rashy, wrinkled, dry, spotted, pocked, hairy, rosy, scarred, saggy, itchy, tingling, acne-spotted.

Use these words when writing a sales copy (whether sales letters, emails, or ads) for your skincare business.

Final Thoughts

These are the best copywriting tips for skincare products. Use them if you want to sell more products (or even online courses) and make your brand a force to be reckoned with. 

If you’re unsure of what to say when advertising a product, a slogan may be the best tool for helping you communicate your ideas.

As a business owner, you may not have time to do this. If you need help crafting sales-boosting product descriptions for your skincare products, contact me now.

The Complete Copywriting Course

Maku Seun is a freelance copywriter and direct response marketer. He helps digital marketers, coaches, and course creators boost sales by writing compelling sales copy which includes long-form sales letters, email copy, and website copy for their products and services. If you want him to write compelling sales copy for your business, click here.