More than 70% of professional marketers use content marketing to actively promote and brand a company.
Attracting new customers to a small business’s website is critical.
The average user will only stay on a website for 15 seconds unless the content of that website catches their attention.
As a result, it is critical that the content on your website and blog be of high quality, interesting, easy to read, and informative.
It should also be tailored to your intended audience.
Finally, your copywriting can help your business succeed and increase its bottom line profits.
Here are some of the most effective copywriting tips for small business owners:
Copywriting Tip #1: Do Your Research
To attract customers, both content writing and copywriting use well-researched writing as a marketing tool.
This can help persuade the customer to use your service or purchase your product, but you must first conduct some research.
It is critical that the content on your website, including blog posts, articles, and sales letters, be completely accurate.
When conducting your research, ensure that you have a thorough understanding of your company’s benefits and features.
Back up your sales features with credible facts if you want to improve your sales features.
You will also need to conduct extensive research on your target audience in order to exceed your customers’ expectations and bring back repeat business time and time again.
Make sure to research your competition as well, because if you can’t compete with their services, your business will suffer.
Copywriting Tip #2: Use Statistics to Back Up Your Points.
Did you know that 73.6 percent of statistics are fabricated?
Statistics, in fact, are extremely valuable in copywriting and can be used as a powerful marketing tool.
For example, if your company manufactures robot vacuum cleaners, it would be appropriate to include a statistic on your website stating how many people do not have time to vacuum on a regular basis.
Then you can claim that your product will solve the problem.
The statistic you use, however, must be supported by genuine research from a legitimate study, and you must cite your source.
Copywriting Tip #3: Include Testimonials
One of the most important copywriting tips is to use testimonials.
92 percent of customers use testimonials and reviews to help them decide whether to buy a product or service.
Genuine testimonials should be included on your website to help build your brand and give your customers a positive impression of your company.
This is an important part of your marketing because it demonstrates that your company is genuine and takes responsibility for providing a high-quality service.
Copywriting Tip #4: Include a Lot of Interest
It is critical that the information on your website is correct and up to date.
That doesn’t mean it has to be monotonous.
There are numerous approaches you can take to make your content more interesting.
Share personal stories about your products and services that have a positive and uplifting outcome with the customer.
Make your blog posts amusing, even humorous (as long as it is appropriate to your target audience).
You can even include information that may arouse controversy or be the subject of debate.
You should also ensure that your writing is visually appealing by including photographs and infographics.
Copywriting Tip #5: Make Your Headline Pop!
According to advertising expert David Ogilvy, after reading the headline, only one out of every five people will read the main body of text.
Choose simple, straightforward headlines to make your headlines stand out (for the right reasons).
The strongest phrases in your writing can be used as headlines and subheadings.
Make sure your headline is specific, one-of-a-kind, and urgent.
Your headline should paint a vivid picture that piques people’s interest and piques their curiosity.
Copywriting Tip #6: Incorporate Personality to Appeal to Your Audience
Customers are more likely to empathize with your company if you speak their language.
The most effective way to apply this copywriting tip is to inject some personality into your writing where appropriate.
It is not necessary for your sales copies to be written in a formal tone or style.
If the customer feels that you are on their side and understand their life experiences, they will be more open to your branding style.
A good story, a good joke, and a little humor can go a long way.
If you’re trying to persuade a customer to buy something, it’s a good idea to write in colloquial language.
Copywriting Tip #7: Simplify the Facts
“If you can’t explain it simply, you don’t understand it well enough,” Albert Einstein once said.
Simplifying your writing does not imply being condescending to your audience, and it does not imply omitting any relevant technical information.
You simply need to ensure that the message you deliver is concise and clear.
The customer must quickly comprehend the advantages of doing business with you.
They should also be able to grasp any special offers with ease.
Don’t try to be too clever with your writing; if your audience can’t figure out what you’re saying, you’ll lose customers.
Copywriting Tip #8. Make Your Writing Visually Appealing
The first step in making your website visually appealing is to include imagery in your writing.
It will help your customers understand the benefits and reasons for using your company to provide them with what they require right away.
Make an effort to include a catchy headline beneath each image you present.
The headline should include your company’s name as well as a call to action. For example, you could write “Coopers Windows – bring the light into your life!” beneath a picture of some lovely large windows looking out onto a summer garden.
Including images isn’t the only way to make your writing more visually appealing.
Make sure your text is well-organized and legible.
The paragraphs should be brief and well-spaced.
Include bullet points or numbers for lists, and use bold and italics where appropriate.
Using infographics, charts, and diagrams is another effective way to not only make your writing more visually appealing but also to back up any facts and research that you include.
Copywriting Tip #9- Use Emotional Appeal
Achieving emotional engagement with your customers will not only earn you their loyalty and trust, but it will also increase your profits.
According to Capgemini’s research, 70 percent of customers who are emotionally engaged with a company will spend twice as much money with that company.
This could be a critical profit boost for a small business.
Consider the positive emotions you want to evoke in your articles and blog posts, such as exclusivity, flattery, and salvation.
Emotions like these are not always governed by rational thought.
You must ask yourself what your customer’s deepest desires are and then tailor your writing to that.
Copywriting Tip #10: Look for a Distinctive Angle
It will assist you in being able to provide your customers with something that no one else is.
Maybe your products and services just make life easier.
You could also play on your customers’ FOMO (fear of missing out) — many businesses do this now by establishing a waiting list to get on a ledger for an exclusive product.
Perhaps you can combine the “save money” and “you have nothing to lose” angle.
Whatever you choose, make sure your copywriting is tailored to your specific business angle.
If you own a small business, it is critical that your website’s content and sales copy is engaging, accurate, and interesting.
High-quality articles, sales copies, and blog posts can help you build your brand and gain new customers.
To improve your business and career, use the best copywriting tips for small business owners discussed in this article.
Maku Seun is a freelance copywriter and Direct Response Marketer. He helps digital marketers, coaches, and course creators boost sales by writing compelling sales letters for their products and services. If you’d him to write a sales letter for your business, click here.