17 Best Copywriting Tools To Craft Better Copy

17 Best Copywriting Tools To Craft Better Copy & Improve Sales

Are there specific copywriting tools or software to help you craft better copy? If you’ve ever asked yourself this question, you’ll get your answer today.

Creating and maintaining high-quality copy is no easy task.

It takes a significant amount of research, time, and skill to create copy that not only ranks high in search engines but also engages and converts your target audience.

Even the best copywriters and editors could benefit from some assistance.

That’s why I’m looking into the best copywriting tools that any copywriter can use to improve content quality, outperform competitors, and increase conversion rates.

What Are Copywriting Tools?

Copywriting entails several steps, including research, drafting copy, revising content, optimizing, publishing, updating, and much more.

I understand that there is a lot to process.

But you can’t ignore it either. After all, good copy can increase your conversion rates by over 113%.

Fortunately, you can use several copywriting tools to simplify the process.

Copywriting tools can help you improve your copy by checking grammar, optimizing it for search engines, making it more engaging, and so on.

Depending on your needs, you may be able to find an all-inclusive copywriting tool. However, one advantage of working online is using these tools simultaneously.

Why Use Copywriting Tools?

Copywriting tools can help in creating copy that ranks high in Google, converts prospects into customers, and improves the overall user experience on a client’s website.

Here are some additional reasons why you should use copywriting tools:

  1. Can help develop an optimized workflow for producing copy using a variety of AI copywriting tools.
  2. Ensures that the copy is free of grammatical and punctuation mistakes.
  3. Can help you determine which topics are trending according to your clients’ industries.

Now that you understand what a copywriting tool is and why you should use it in your agency, let’s go over some of the features that your copywriting tool “stack” should include.

What Features Do The Best Copywriting Tools Have?

There are various types of copywriting tools. A/B testing tools. Content management tools. Grammar checkers. They all contribute to your ability to write a successful copy.

Your copywriting software tools should have the following features:

  • Content Editing: You want your readers to believe you are a professional writer. An editing tool can help you create copy that contains concise sentences, powerful words, and is error-free.
  • Grammar and spell checker: A quick grammar check before sending out your copy can mean the difference between a well-received piece of content and one riddled with amateur mistakes. It should also fix typos and spelling mistakes.
  • Headline Generator: The best headline generator tool will help you create SEO-friendly and eye-catching headlines that increase traffic, shares, and search results.
  • Online Plagiarism Checker: This tool will scan your content for unoriginal and plagiarized material.
  • A/B Testing: Add value to your copy by creating multiple versions of the same content, comparing their performance, and selecting the best one.
  • Competitive Analysis Tool: This tool will help you identify the best-performing content on your competitor’s website so that you can emulate their practices.
  • Project Organization & Management: You require a platform that allows you to plan, organize, and track your content in one place. Such tools should also support seamless team collaboration, integrations, and feedback delivery systems.

Other features to consider are data analysis, keyword research, graphic design, automation, ad copy optimization, and so on.

17 Copywriting Tools You Need For Success

Here are the copywriting tools you need to succeed in your business:

1. Grammarly

Grammarly Extension for Web Browsers : PTS Office of Digital Learning, copywriting tools

First impressions matter. In a UK study of 1,003 web users, 42.5% were influenced by grammar and spelling errors.

According to research, a mistake in a sales copy can reduce your profit by half. According to a BBC article, poor spelling costs UK businesses millions of pounds in lost revenue.

Grammarly is viewed negatively by some professional copywriters. They argue that Grammarly edits elements that contribute to the content’s uniqueness and readability.

To an extent, they are correct.

The trick is to use Grammarly cautiously. I read each piece of content three times, but I don’t notice all of the errors. Grammarly highlights the errors that I missed.

It is not a replacement for a human editor, but the premium version is close. If you use Google Docs, Grammarly’s Chrome browser extension will come in handy.

2. Copyscape

Copyscape: How To Use Copy Scape & Alternatives?

Google despises plagiarised content. You lose credibility, your rankings drop, and no one takes you seriously. A death sentence for your business.

You also risk losing a lot of money in a lawsuit if the original publisher sues for copyright.

Copyscape is the best plagiarism checker on the internet, ensuring that you have not duplicated content.

3. Hemingway

Hemingway app – a free tool to improve your writing | Web Services Blog, copywriting tools and softwares

Does your content read more like business jargon than website copy?

Neil Patel claims that nobody enjoys reading jargon. It sounds pretentious and distorts the true meaning of your communication.

Hemingway App is a free copywriting tool that simplifies jargon into words that your target audience can understand.

Copy and paste your content into the editor, and it will highlight complex sentences that are difficult to read and passive voice that can be improved.

4. CoSchedule Headline Analyzer

Write Better Headlines: Headline Analyzer From CoSchedule

Crafting compelling headlines is a must to capture the attention of your audience.

CoSchedule Headline Analyzer is designed to help copywriters create attention-grabbing headlines that drive engagement.

By analyzing factors such as word balance, headline length, and emotional impact, this tool provides actionable insights to optimize your headlines for maximum effectiveness.

Whether you’re writing blog post titles, email subject lines, social media headlines, or sales copy, CoSchedule Headline Analyzer empowers you to create headlines that resonate with your target audience.

5. BuzzSumo

BuzzSumo | About

Content creation is not just about writing – it’s also about understanding what resonates with your audience.

BuzzSumo is a powerful tool that allows copywriters to discover trending topics, identify popular content formats, and analyze competitor performance.

By gaining insights into the types of content that are gaining traction online, copywriters can tailor their writing to better meet the needs and interests of their target audience.

Whether you’re brainstorming new blog ideas, researching industry trends, or analyzing social media engagement, BuzzSumo provides valuable data to inform your content strategy.

6. Jasper

Jasper Review 2024: The Best AI Writer Software, Or Is It? copywriting tools

Jasper is like your virtual copywriting assistant, always ready to lend a helping hand.

It helps copywriters craft killer copy by offering valuable insights into what works and what doesn’t.

With Jasper, you can analyze competitor ads, find trending topics, and discover high-converting keywords.

By leveraging these insights, you can tailor your content to resonate with your target audience, leading to improved sales.

7. GrowthBar

GrowthBar - The Ultimate AI Writing Tool for Bloggers & Content Teams

GrowthBar is a powerful tool that equips copywriters with the data they need to create high-impact copy.

It provides valuable SEO insights, keyword suggestions, and backlink data right at your fingertips.

By understanding what keywords are driving traffic and which ones are competitive, you can optimize your content to rank higher in search engine results.

This increased visibility leads to more organic traffic, ultimately resulting in improved sales.

8. Copy AI

AI Content Creation Tools: 7 Tools to Supercharge Production | Copy.ai, copywriting softwares

Copy AI is a game-changer for copywriters looking to streamline their writing process and boost sales.

This AI-powered tool generates high-quality copy in seconds, saving copywriters valuable time and effort.

Whether you need catchy headlines, persuasive product descriptions, or engaging email campaigns, Copy AI has you covered.

Its advanced algorithms analyze millions of data points to produce copy that resonates with your target audience, leading to increased conversions.

9. Wynter

How I Created a Killer Landing Page for Wynter | by Andrew Plistil | Medium

Wynter provides copywriters with valuable feedback from real customers, helping them create copy that truly resonates.

By conducting targeted surveys and collecting customer insights, Wynter helps copywriters understand their audience’s pain points, desires, and preferences.

Armed with this knowledge, copywriters can tailor their messaging to address customer needs effectively, leading to improved sales.

Wynter acts as a compass, guiding copywriters toward writing copy that connects with customers on a deeper level and drives meaningful conversions.

10. Convert

Microsoft Edge Tracking Prevention: Will It Impact Convert Experiences?

Convert is a versatile tool that empowers copywriters to create highly engaging content that converts visitors into customers.

With features like A/B testing, personalized targeting, and dynamic content, Convert helps copywriters optimize their copy for maximum impact.

By experimenting with different headlines, calls-to-action, and messaging strategies, copywriters can identify what resonates best with their audience and adjust their approach accordingly.

This iterative process leads to improved conversions and ultimately, increased sales.

11. Airstory

Airstory Review: A Game Changing Content Creation Tool? — Christopher Jan Benitez

Airstory is like a treasure trove of inspiration for copywriters, helping them gather and organize research effortlessly.

Whether you’re brainstorming ideas, collecting sources, or outlining your content, Airstory streamlines the research process, allowing copywriters to focus on crafting compelling copy.

By organizing snippets of information, quotes, and references in one centralized location, Airstory helps copywriters stay organized and efficient.

12. Google Docs

Google Docs: Online Document Editor | Google Workspace, copywriting tools

Google Docs is a versatile tool that serves as the cornerstone of many copywriting workflows.

With its intuitive interface and collaborative features, Google Docs enables copywriters to brainstorm ideas, outline content, and draft copy with ease.

Its real-time collaboration capabilities allow copywriters to work seamlessly with team members, providing feedback and making revisions in real time.

13. Scrivener

How Do I Use Scrivener to Manage My Writing? - Freelancer FAQs

Scrivener is a powerhouse tool for copywriters looking to organize and structure their writing projects efficiently.

With its flexible layout and project management features, Scrivener allows copywriters to break down their copy into manageable chunks and stay organized throughout the writing process.

Whether you’re writing a blog post, ebook, or sales copy, Scrivener’s outlining and note-taking capabilities help you stay focused and on track.

14. Rytr

Rytr Review 2024: The Pros And Cons You Should Know, copywriting tools

Rytr is a powerful AI copywriting tool for creating emails, social ads, Google ads, landing page copy, SEO meta descriptions, and more!

This copywriting tool has received at least 4.7 stars from 2690 reviews on TrustPilot, G2, and AppSumo combined. This obviously means that a large number of customers use and enjoy this copywriting app.

This copywriting software includes over 20 different tones of voice and is available in over 30 languages.

One of the best aspects of this tool is that the free plan includes a plagiarism checker, up to 5,000 characters of AI-generated text per month, and all of the other features found in the paid plans.

Ryter Premium starts at $9 per month, making it the most affordable AI writing assistant on this list.

15. Wordable

Content Marketing for Startups - Wordable

Wordable is a copywriting tool for copywriters that allows them to easily export blog posts from Google Docs into WordPress.

This tool allows agency teams to save time and increase productivity by bulk exporting finalized drafts to WordPress with a single click.

Simply connect to your content management system and import all of your Google Docs content. Wordable will then bulk publish all of the content to your WordPress or Medium blog, applying all of the preset formatting styles you’ve chosen.

Wordable costs $49 per month and goes up to $999 per month for large publishers.

16. Read-able

Readable WordPress Theme - SiteOrigin, copywriting tools and softwares

The search engine algorithm is based on how people behave on websites.

When you improve readability, readers will spend more time with the content. It also improves social signals and lowers the exit and bounce rates.

As a general rule, a 10-year-old child should be able to read your copy without consulting a dictionary or scratching their head to figure out what it means.

If you want a free tool, Read-able will do the job.

Upload your content, and Read-able will accurately test it for readability. It ensures that your copy is appropriate for the reading level of your target audience.

17. Idioms Dictionary

Idioms and phrases, copywriting tools and softwares

I know what you are thinking. There is no relationship between idioms and copywriting. If you’re brave (most copywriters steer clear).

They do not want to take a risk.

If you’re looking for new ideas for your landing page copy, try an idiom. It’s preferable to a clichéd expression that your readers have already seen.

Type in the keyword for your copy and select an appropriate idiom. We guarantee it will capture your audience’s attention.


Everyone enjoys engaging and optimized copy. Businesses and marketers that prioritize them are more likely to see a positive return on investment.

You must invest time, planning, and money in your copy. Top it off with perfect grammar, SEO optimization, concise prose, and more to make your copy virtually unbeatable.

If you want to outperform your competitors, give these top copywriting tools a try.

The Complete Copywriting Course

Maku Seun is a freelance copywriter and direct response marketer. He helps digital marketers, coaches, and course creators boost sales by writing compelling sales copy which includes long-form sales letters, email copy, and website copy for their products and services. If you want him to write compelling sales copy for your business, click here.