11 Important Elements of a Sales Letter

11 Important Elements of a Sales Letter

In this short article, you’ll discover the importance of a sales letter template and why you should include certain elements in your sales letters.

A man and his fiancee lived together.

One day, his mother came to visit (unannounced as African mothers do)

So the lady decided to cook for her future mother-in-law.

When the woman took the first morsel of the semovita with the bitter leaf soup, she spat it out.

Perplexed, the man’s mother asked what this is.

It’s bitter leaf soup,” the fiancee said.

The man’s mother then asked her son’s fiancee to tell her how she cooked it.

And in the middle of her explaining how she made the bitter leaf soup,

She mentioned that she added sugar because it was too bitter.

Okay, here’s the thing,

Even if you can’t cook like me,

You know that sugar has no place in soup.

That’s how it is with your sales letters.

Certain elements must not be missing in your sales letter. If not, it will flop so hard.

And your reader will spit it out with disgust.

The major elements of a sales letter are:

  1. A headline
  2. A sub-headline
  3. Hook
  4. Introduction
  5. Benefits
  6. Testimonials
  7. Pricing
  8. Bonuses
  9. Guarantee
  10. Call to action
  11. The Postscript

If you miss any of these very important elements in your sales letter,

Just forget it. That sales letter won’t convert. Period!

Also, like the woman in the story,

Don’t put an element in a sales letter that doesn’t belong there. It may just spoil everything.


World-class copywriters have used templates to show us how best to write a winning sales letter.

Don’t re-invent the wheel.

Follow tried and true methods and you will succeed faster.

P.S. Click here to discover how to write a sales letter that will catapult your business and career to the next level.

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Maku Seun is a freelance copywriter and direct response marketer. He helps digital marketers, coaches, and course creators boost sales by writing compelling sales copy which includes long-form sales letters, email copy, and website copy for their products and services. If you want him to write compelling sales copy for your business, click here.