You’re about to learn the simple email copywriting tips that’ll get your emails opened, read, and acted upon.
I’ll go straight to the point…
With email copywriting, there are three major components. They are:
- Read (To completion)
- Acted upon (If there’s a call to action.)
You have to hit all three with your emails and I’ll show you how.
How to get people to open your emails
To get your readers to open your email, there are two factors you should consider:
- They know who you are: They only need your name as an incentive to open the email.
- Use a strong subject line: As a new or aspiring digital marketer, this is your only option.
I open emails from great copywriters like Stefan Georgi and Andy Mukolo because these dudes are amazing and I know their emails will be educating or entertaining.
But as a new or aspiring copywriter or digital marketer, you’ll need to produce mind-shattering email subject lines to get your new readers (or old) to open your emails.
One simple rule (for now) is to use open loops as your subject line.
Why open loops?
Because it piques the readers’ curiosity and they’ll want to know what the email is talking about.
Examples of great open loops are:
- I saw a ghost today…
- It was scary as hell…
- I almost died…
These subject lines will make you want to read the rest of the email copy.
What I do: Whenever I want to send an email to my list, I write the email first, then I pick a line out of the email that works well as an open loop and use that as my subject line.
You can use my method or you can come up with yours. The choice is yours.
Just ensure you use open-loop as the subject line.
How to get people to read your emails
This is the easy part.
Once you’ve enticed people with your throat-grabbing subject line, it means they’re interested in your email.
But make sure you keep your email lively, educative, informative, or entertaining.
Your readers should get value from your email.
If you bore them to death, they’ll not open your emails again.
It’s that simple.
One rule of thumb: DON’T BE BORING!
How to get people to click on your emails
This is the toughest part.
But thankfully, if your subject line was on point, your email copy was sleek, educating, informative, or entertaining, they’re half sold.
Your next step is to stick the landing.
How can you do that?
By using a compelling call to action.
Use strong action words when writing your call to action. For example;
You’d do yourself a favor if you claim this course today.
“Claim this course today” is the call to action, and “Claim” is the action word.
Don’t use the boring old ‘click here’.
Here are other examples of a compelling call to action.
Yes, that’s it.
These are the simple email copywriting tips that’ll get your emails opened, read, and acted upon.
This is how you write an email that your subscribers will love to read.
Not only that, they’ll look forward to your emails, and soon you’ll have a loyal, cult-like following.
Use these tips to convert more using your emails.
If you have any questions or suggestions, please let me know in the comment section below.
Maku Seun is a freelance copywriter and Direct Response Marketer. He helps digital marketers, coaches, and course creators boost sales by writing compelling sales letters for their products and services. If you’d him to write a sales letter for your business, click here.