All fashion retailers know that at the end of the day, it’s all about sales. That’s why it’s important to use these specific fashion and beauty copywriting secrets to boost sales.
In this article, you’ll discover what copywriting is all about in the fashion and beauty industry, and why it’s important.
Also, you’ll be shown the best copywriting tips that can improve the sale of your fashion and beauty products.
Table of Contents
What is fashion and beauty copywriting?
Fashion and beauty copywriting is the process of writing online content or copy for fashion and beauty brands. It can be product descriptions, blog posts, social media posts, or even email marketing campaigns.
The goal of fashion and beauty copywriting is to persuade the reader to buy. Therefore, your fashion and beauty copywriting should be descriptive and persuasive, which is mostly exclusive to this type of business (e-commerce).
That’s not all.
Here are 10 simple fashion and beauty copywriting tips you can use to grow your brand online and command more sales.
10 simple fashion and beauty copywriting tips
Here are 10 fashion and beauty copywriting tips you should include in your marketing to increase sales.
1. Use emotions in your product descriptions
The major reason people ignore your business and don’t buy is that your copywriting lacks the human touch.
Customers want an emotional connection.
Therefore, if you want to learn how to use emotions in your copy, check out the article on emotional copywriting.
2. Write like you’re talking to your ideal customer
In copywriting, you never write as if you’re talking to a crowd.
You write as if you’re talking to one person. Your customer… one-on-one.
Therefore, you must know who your ideal customer is and talk directly to that person.
Your customers will read the product descriptions that affect them personally.
3. Keep product title short
Your title should tell your customers what the product is.
Use simple words that your target customer will understand.
Avoid using jargon in the product name, if possible.
But, you can use fashion lingo that people interested in fashion will understand.
4. Use more benefits
Although product specifications are important, your prospects are more interested in what the product will do for them.
That’s why when writing product descriptions, use benefits to entice your prospects.
Your prospect wants to know what’s in it for them.
They want to know how the product will solve their problems and how it will make them feel.
5. Infuse brand personality
Mind the tone of your writing voice as you mesmerize your customers with vivid product descriptions.
Always ensure to add the personality of your brand when writing product descriptions.
What is the personality of your brand?
Let all your marketing messages portray that.
6. Make your product description easy to read
This means using bullets.
Most people don’t read every word of a website’s copy.
Therefore, you should make your copy easy to read and scannable.
- Include headings in your descriptions.
- Ensure there’s a lot of white space.
- Use a font size that is easy to read.
7. Use awesome adjectives to describe the product
Adjectives are used to create colorful phrases.
Even though your customers cannot touch and feel the product when reading it, adjectives can make them imagine the product.
Use the right adjectives to mention how the clothing or accessory looks and feels.
These adjectives can help seal the deal for you.
Below is a list of common adjectives used by fashion copywriters:
- Ageless beauty
- Boho chic
- Chic (it means ‘fashionable’, or ‘stylish,’ but it sounds better because it’s a French word!)
- Classics (always fashionable/stylish)
- Country chic
- Escuela de Calor
- Fabulous at every age
- Face to face
- Fashion fix
- Fave (Informal, slang, short for ‘favorite’)
- Femme fatale
- Flower party
- From Paris/Russia with love
- Iconic (famous, memorable, representing a certain time and place)
- It girl
- Jet set
- Key pieces
- L’enfant terrible
- License to (…)
- Lo último
- Made in (…)
- Material girl
- Mix & Match
- Most Wanted
- Perfect match
- Power dressing
- Risky business
- Smart shopping
- Sport chic
- star is born
- Techno Fashion
- The …… of the moment
- The new Audrey Hepburn
- The new black
- The next Brigitte Bardot
- The next Marilyn Monroe
- The show must go on
- Timeless (something beautiful irrespective of age and current trends)
- Très belle
- Très chic
- Uptown girl
- Work the (+ a trend)
- Working girl
- Zoom etc
8. Keep abreast of trends
Keep up with the latest fashion trends if you want to appear to your customers as in-vogue.
This is another fashion copywriting tip you should take note of.
This will help you tie your products with new trends and discoveries in the industry.
So, you and your fashion copywriters must always keep reading and researching the latest trends and news in the industry.
9. Ensure your copy has these 4 Cs
- Clear: Does your description communicate the product to your readers without ambiguity?
- Captivating: Do the words captivate the reader?
- Concise: Are the words enough to communicate the intended message and emotion?
- Complete: Is the description enough to communicate what the product image can’t show you?
Having these 4 elements in your product description will make it sound complete.
So, ask yourself these questions after writing your fashion copy.
Is it clear, concise, captivating, and complete?
If it isn’t, re-write the description.
10. Don’t make product specifications too technical
Technical specifications are an important part of your product page.
They don’t only help the customer make informed buying decisions, but they also help get your brand out there in the search engines when the customer enters technical and specific search queries about the product.
But, you must place benefits before features on the list of importance.
That’s why you should twist the product specifications into benefits that are easy for the customer to read.
Fashion and beauty copywriting examples
Here are a few examples of fashion and beauty copywriting:
- “Step into the new season with our latest collection of must-have dresses. From flowing maxis to figure-hugging bodycons, we’ve got every occasion covered. Shop now and elevate your style game.”
- “Get ready to glow with our new line of skincare products. Formulated with natural ingredients like green tea and aloe vera, our facial cleanser, toner, and moisturizer work together to give you radiant, healthy-looking skin. Try it today and see the difference for yourself.”
- “Upgrade your hair game with our salon-quality hair products. Our shampoo and conditioner duo nourishes and strengthens strands, while our leave-in treatment helps to smooth and protect hair from heat damage. Try them out and say goodbye to bad hair days.”
- “Indulge in a little luxury with our high-end makeup line. From creamy foundations to shimmering eyeshadows, our products are made with only the finest ingredients and offer long-lasting, gorgeous results. Treat yourself to the best in beauty.”
What does a beauty and fashion copywriter do?
A beauty and fashion copywriter is responsible for creating written content for fashion and beauty brands.
This can include product descriptions, marketing, and advertising copy, social media posts, email campaigns, and website content.
The goal of a beauty and fashion copywriter is to effectively communicate the features and benefits of a product or brand to a target audience and ultimately persuade them to make a purchase.
Beauty and fashion copywriters often work closely with marketing and creative teams to develop ideas and campaigns that align with the brand’s overall strategy and messaging.
They may also research industry trends and consumer behavior to inform their writing.
In addition to writing copy, beauty and fashion copywriters may also be responsible for editing and proofreading content to ensure it is accurate and free of errors.
How to write strong copy as a fashion brand
Writing strong copy for a fashion brand is all about understanding your target audience and crafting a message that speaks to their wants, needs, and desires.
Here are some tips for writing strong copy as a fashion brand:
Define your brand’s unique selling proposition (USP). What makes your brand different from others in the industry? This will be the foundation of your copy.
Know your target audience. Consider their age, gender, style preferences, and other relevant demographics. This will help you tailor your copy to speak directly to them. Here’s how to craft the perfect customer persona.
Use strong, action-oriented language. Encourage readers to take action, whether it’s making a purchase or signing up for your email list.
Use storytelling to create an emotional connection with your audience. Share the story of your brand, how it came to be, and what inspires you.
Keep it short and sweet. Long blocks of text can be overwhelming, so keep your copy concise and to the point.
Use visual elements to complement your copy. Strong imagery can help bring your copy to life and make it more memorable.
Edit, edit, edit. Make sure your copy is free of errors and reads smoothly.
How to use storytelling in fashion and beauty copywriting
Storytelling can be a powerful tool in fashion and beauty copywriting, as it helps to create an emotional connection with your audience and make your brand more relatable.
Here are some tips for using storytelling in your fashion and beauty copywriting:
Consider the story you want to tell. What message do you want to convey about your brand? What are the values that you want to communicate?
Use storytelling to convey the personality and values of your brand. For example, if your brand is all about sustainability, you could share the story of how you source your materials or how you’re working to reduce your environmental impact.
Use storytelling to showcase your products. Share the stories of how your products were developed, what inspired them, and how they’ve helped your customers.
Make your story relatable. Use anecdotes, examples, and quotes to make your story more relatable and engaging for your audience.
Use storytelling to create an emotional connection with your audience. Share stories that evoke emotions such as happiness, inspiration, or nostalgia.
Use storytelling to establish your brand as a thought leader. Share stories that showcase your expertise and demonstrate your commitment to innovation and excellence.
Don’t forget the call to action. After telling a compelling story, be sure to include a call to action to encourage your audience to take the next step, whether it’s making a purchase or signing up for your email list.
Create a strong USP in your fashion and beauty copywriting
A unique selling point (USP) is a unique benefit or feature that sets your brand apart from others in the industry.
It’s important to establish a strong USP in your fashion and beauty copywriting to differentiate your brand and attract the attention of potential customers.
Here are some tips for creating a strong USP:
Identify your brand’s unique qualities. What makes your brand different from others in the fashion and beauty industry? This could be a unique product feature, a commitment to sustainability, or a particular brand aesthetic.
Consider the needs and desires of your target audience. What do they value in a fashion or beauty brand? How can your brand meet those needs and desires in a way that others cannot?
Use your USP to communicate the value of your brand. Your USP should be incorporated into all aspects of your fashion and beauty copywriting, including product descriptions, marketing materials, and social media content.
Be specific and clear. Avoid vague or generic language when communicating your USP. Instead, be specific and clear about the unique benefits and features of your brand.
Test and refine your USP. As you develop your fashion and beauty copywriting, pay attention to how your USP resonates with your target audience. Make any necessary adjustments to ensure that it effectively communicates the value of your brand.
Final thoughts on fashion and beauty copywriting
Use the 10 fashion and beauty copywriting tips to write your product descriptions in a way that’ll get your customers to give you more money.
- But ensure that your description is filled with emotional benefits that will help the reader.
- Ensure that it’s well-spaced to make reading easier for the customer.
- Make sure you have a bulleted list also.
- Finally, include descriptive adjectives to entice and seduce the reader.
Use these simple copywriting tips for fashion and beauty retailers and copywriters, and watch your sales soar.
If you need help with sales copy to boost your online sales, click here.