6 Simple Fitness Copywriting Tips

Fitness Copywriting Tips

As an entrepreneur in the fitness industry, when crafting your sales letter, it’s important to use these simple fitness copywriting tips to boost your sales.


Sales letters that work follow a simple formula.

Some copywriters usually like to break things up and try new things. But overall, they follow the copywriting tips that work.

What you need to do is find out what works in copywriting and use it over and over again. 

The crazy thing about copywriting is, that innovation is rarely rewarded.

People buy for the same reason (including you and me). And it’s advisable to stick with what works and get those sales.

So, below are copywriting tips for the fitness entrepreneur to get more sales:

1. Use “You” and “Your”

You’re writing for the reader.

So it’s important to use “you” and “your” throughout your sales letter so the reader knows that you’re talking directly to him.

You’ll notice this is what I’m doing with this article.

No prospect will want your program just because you said you’re good. 

They want to know how the program will help them and change their lives.

Therefore, always make your sales letter about the prospect.

2. Use short sentences and paragraphs

Most people don’t read huge blocks of sentences.

When a prospect sees that, they scroll past… or at the most, they read only the first few lines before scrolling.

That’s why you should look to make your sentences and paragraphs short and precise.

This makes your copy easier to read.

Maybe it’s because our attention span gets shorter year by year or that we’re just too lazy.

But whatever the reason is, you’ll do your business a huge favor if you follow this rule.

3. Include white spaces in your text

When a prospect visits your site and sees a bunch of texts with long sentences and paragraphs, they quickly close and move to the competitor.

Therefore, you want to avoid this when writing your sales copy.

Your sales letter shouldn’t read like a college thesis.

Include lots of white spaces to make it easier for the reader.

Also, this makes the reader’s experience enjoyable.

4. Use storytelling

People love stories. That’s how we’re wired.

That’s why you ought to include stories in your sales letter.

The reason you should include stories in your sales letter is so that you’ll be memorable.

Your prospect will remember you for a while.

Also, it will be a plus to your business and sales if you tell personal stories.

If people read about your own stories, they’re more inclined to trust you and purchase from you.

5. Write better headlines

Since your headline is the part of your sales letter that people read the most, spend more time on it to ensure it captivates the mind of the reader and arouses their curiosity.

Some of the great copywriters usually spend at least half the time they spend writing their copy on the headlines to make it perfect.

Some mediocre sales copies make huge sales because the headline is incredible while some great sales copy bombs because the headline was terrible.

Master the art of writing great headlines and you’ll beat your own sales records every time.

Read copywriting books about writing headlines that sell.

But in the meantime, here are a few tips you can use:

6. Model success

Learn from the best.

Find out the best copies that worked and why they did. Then copy what they’re doing.

This is not cheating.

It’s how success works.

You find out who’s doing what you want to do and you copy that process (not verbatim, of course, you don’t want to be found plagiarising another person’s work. That’s asking to be sued).

The best way to learn more about copywriting is to read great sales letters written by great copywriters.

Analyze it and tear it apart.

Find out what works and why it’s working.

Then do the same thing in your own sales letter.


Use these fitness copywriting tips and you’ll find out that your sales copy will make your fitness business profitable.

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Maku Seun is a freelance copywriter and direct response marketer. He helps digital marketers, coaches, and course creators boost sales by writing compelling sales copy which includes long-form sales letters, email copy, and website copy for their products and services. If you want him to write compelling sales copy for your business, click here.