Marketing without good copywriting is like designing a duplex without stairs.
Copywriting is an important part of your marketing efforts.
Good copy, like stairs, will get your business where you want it to go.
Copywriting is the art of bringing words together to persuade someone to take action.
It entices your audience to sign up for your newsletters, free trials, or to buy!
A copywriter is someone who specializes in doing this.
Writing appears to be simple until it isn’t.
Everyone can write, but not everyone can write professionally – on time and with results.
Only professional copywriters with years of experience and knowledge can do so.
If you’ve been running a business and want to step up your game, hiring a professional copywriter could be one of the best decisions you’ll ever make!
Discover the 9 advantages of good copywriting and why your company needs it.
1. Good copywriting builds your company image
When prospective clients find you, the first thing they see is your website copy.
It helps them to determine whether you are credible, professional, and potentially deserving of their business.
That is why first impressions are so important.
Your web copy must be flawless from the start, whether it’s in terms of tone, grammar, or User Experience (UX).
The quality of your products or services is reflected in your copy. Any error will reflect poorly on you.
Good copywriting takes all of this into account and finds the best possible angle to showcase your company.
It improves your audience’s impression of you, allowing you to begin your relationship with them on the right foot.
Great copywriting does more than just present your brand favorably; it allows your reader to feel what your brand is like and what it truly stands for.
2. Good copywriting creates an emotional bond with your audience
Your audience is constantly looking to see whether you are the solution they are looking for.
To do so, they conduct additional research to learn more about you.
Here’s where your brand’s story comes into play!
Brand stories that are well-crafted connect with your audience, assuring them that you are the right choice.
They speak to the audience’s fears, hopes, and dreams, making them feel understood.
Readers will only trust and buy from you if they feel a connection with you. Good copywriting aids in the formation of the necessary bond.
3. Good copywriting brings out your brand’s personality
Aside from your front page and brand story, your company has numerous touch points that keep you connected with your audience.
Each of these touchpoints provides your audience with the opportunity to learn more about your company. It’s like getting to know a friend better by interacting with him!
And, just like with friends, you only trust them if they are consistent.
You’d like to see different aspects of his personality emerge over time.
Good copywriting provides your audience with precisely that experience.
It maintains your brand’s core personality across all platforms while appropriately showcasing its various charms.
The tone of voice must be consistent whether it is a Tweet, an Instagram post, or a blog article.
Your audience will feel more connected to your brand this way.
Your audience’s impression is reinforced, and they will eventually purchase from you when they are ready.
4. Good copywriting distinguishes your brand from your competition
Nowadays, consumers have options.
When they want to buy something, a quick Google search shows pages of results!
They will not buy from you simply because you approached them first.
Instead, they will compare you to your competitors to determine which option is best for them.
That is, to win the sale, you must stand out.
You must connect the benefits of your products to their needs and serve them better than anyone else!
Good copywriting accomplishes this by providing them with an objective perspective on how you differ from your competitors.
This can be surprisingly difficult to do for yourself as a business owner!
You may be so preoccupied with day-to-day operations that you distance yourself from your audience by using detailed, jargon-laden language.
Professional copywriters can help with their deep understanding of psychology and market experience in this situation.
They are trained to quickly dissect markets to identify gaps that can be filled.
And the gap you fill may influence customers to choose you!
5. Good copywriting help you rank higher on search engines
It is not enough to create a website if you are not visible.
Yes, your website serves as a valuable “virtual salesperson” for visitors.
They, like salespeople in a store, can only generate sales if customers come in!
But how do you get thousands of targeted, organic visitors to your website so that your “virtual salesperson” can do its job?
You must be found on Google!
While the goal of copywriting is to help convert visitors into paying customers, great copy also helps your website rank on Google.
This is accomplished by strategically incorporating keywords and phrases into the copy of your website that your visitors are looking for.
6. Good copywriting presents information in a persuasive way
The last thing your reader wants to read is another boring sentence; spare them the agony!
Great copywriting presents information in an enticing and engaging manner.
They suddenly become the main character of the story, and the benefits and features you’re presenting stand out to them.
Excellent copywriting understands their customer persona and what makes them tick – both logically and emotionally.
7. Good copywriting persuades readers to take action
Direct-response copy converts your nurtured leads after you’ve worked hard to build your website and content.
The last thing you want is for your copy to fail, wasting all of your previous efforts!
People are naturally cautious when it comes to money.
They are afraid of not receiving what they are promised after spending their hard-earned money.
Great copywriting addresses this fear by using logical and emotional triggers. They accomplish this with…
- Strong headlines that draw attention
- Benefit-driven copy to generate interest
- A tempting offer that prospects can’t refuse
- Outstanding and well-targeted social proof (like testimonials)
- Addressing potential objections adequately
- A strong, straightforward call to action
…so prospects are at ease enough to take the plunge!
This is critical when you need to drive results and obtain a measurable return.
As an example, suppose you’re running marketing campaigns with paid ads using your last marketing dollars.
The last thing you want to do is blow through your budget and end up with nothing to show for it!
All of this necessitates excellent copywriting, which is fueled by a thorough understanding of buyer psychology.
8. Good copywriting boosts your ROI
Because of the constant increase in advertisers competing for ad space, the costs of Facebook Ads and Google Adwords have risen over the years.
Costs may have dropped recently as a result of the COVID-19 pandemic, but they will rise again once the world has recovered!
Aside from the number of bidders for ad space, the relevancy of your content influences ad costs on both platforms.
Relevancy refers to whether viewers receive what they expect when they click your ad.
Both Google and Facebook use “Quality Score” and “Relevancy Score” to determine the relevance of ads.
The higher the score, the more likely your ad will be seen by your target audience.
Google positions your ad higher on the page, whereas Facebook displays your ad in more consumers’ feeds.
The more people who see your ad, the more clicks you’ll get for the same advertising budget. This reduces your Cost Per Click (CPC).
If your CPC drops from $1 to $0.10, you can easily save thousands of dollars in marketing costs!
The relevance of your ads also ensures higher conversion rates, which maximizes your ROI.
Great copywriting creates relevant ads, lowering costs and increasing returns.
9. Good copywriting protects you from the consequences of bad copywriting
If the previous eight advantages do not entice you, consider the consequences of poor copywriting.
Poor copywriting harm your company’s image by making it appear untrustworthy and unprofessional.
This scares off potential customers.
Existing customers may also reconsider doing business with you.
As a result, your sales not only stagnate but decline!
Prospective employees do not want to be associated with you, causing you difficulty in hiring.
Partners may leave a partnership.
Your money, time, and effort spent on subpar copywriting become charity – they give the next competitor a leg up!
By going pro, you can avoid all of the hassles.
Use a professional copywriter’s knowledge and experience to ensure you get the results you want.