How To Hire Technology Copywriters

Hiring a Technology Copywriter: Turn Boring into Bodacious

Looking to hire a technology copywriter? You’re in the right place. Discover everything you need to know. If you want to improve sales of your tech products, this is for you.

Tech is growing speedily and even the layman is looking for someone who can easily explain it to them. From AI to physical products, business owners too need someone who can explain it to the market in a simple way that increases engagement and sales. That’s where a technology copywriter comes in.

In this post, you will discover who a technology copywriter is, why you need one for your tech business, and what you should consider before hiring a technology copywriter.

Let’s begin:

Who is a Technology Copywriter?

A technology copywriter is a specialized writer who focuses on creating content for the technology sector. They have a unique blend of skills that allows them to communicate complex technical information in a way that is engaging, clear, and accessible to a broad audience. Here’s a deeper dive into what makes a technology copywriter stand out:

The Unique Skill Set of a Technology Copywriter

Below are the skills a technology copywriter possesses that makes them amazing at their craft:

Technical Knowledge

Technology copywriters have a strong understanding of technological concepts. They stay updated with the latest trends, innovations, and jargon in the tech industry. This knowledge allows them to accurately describe products, services, and concepts in a way simple way.

Writing Skills

Apart from technical knowledge, they are skilled writers. They know how to craft content that is not only informative but also engaging. Their writing is clear, concise, and tailored to the target audience, whether they are tech enthusiasts or laypersons.

SEO Expertise

A technology copywriter understands the importance of SEO (Search Engine Optimization). They know how to naturally incorporate keywords into their content to help it rank higher in search engine results. This ensures that the content reaches a wider audience.

Why You Need a Technology Copywriter

Have you ever read a tech article and felt like you were deciphering an alien language? That’s where a technology copywriter comes in. They turn tech jargon into engaging, easy-to-understand content. Here’s why you need one:

  • Clarity
  • Engagement
  • SEO

Expertise in Tech and Writing

Technology copywriters bring together the best of both worlds: expertise in technology and strong writing skills. This combination ensures that the content is both accurate and engaging.

Enhanced Audience Engagement

Their ability to translate complex topics into simple language helps in engaging a broader audience. Whether your audience is made up of tech enthusiasts or people with limited tech knowledge, a technology copywriter can create content that resonates with them.

Improved SEO Rankings

Technology copywriters help improve your content’s visibility on search engines by using SEO best practices. This leads to increased website traffic and better reach.

What Does a Technology Copywriter Do?

A technology copywriter crafts content that resonates with tech-savvy audiences while being accessible to everyone else. Here’s a breakdown of their tasks:

Creating Different Types of Content

Technology copywriters create a wide range of content, including:

  • Blog Posts: Informative articles about the latest tech trends, product reviews, and how-to guides.
  • Product Descriptions: Detailed yet simple descriptions of tech products, highlighting their features and benefits.
  • Whitepapers and E-books: In-depth reports and guides on specific tech topics.
  • Web Content: Engaging and SEO-friendly content for tech company websites.
  • Marketing Materials: Brochures, email campaigns, and ad copy that effectively promote tech products and services.

Translating Tech Jargon

One of the key roles of a technology copywriter is to translate complex technical jargon into plain, everyday language.

Tech topics often come with a lot of specialized terms and complicated concepts that can be overwhelming for the average reader.

A skilled technology copywriter breaks down these complex ideas into clear and simple explanations. This ensures that the content is accessible to a wider audience, not just tech experts.

Storytelling

Good technology copywriters are also exceptional storytellers. They can weave narratives into their writing, making the content more engaging and relatable.

Instead of presenting dry facts and figures, they create stories that captivate the reader’s attention. This storytelling approach helps to humanize the technology, showing how it impacts real people and everyday life.

They make the information memorable and enjoyable to read by using anecdotes, metaphors, and relatable scenarios.

Effective storytelling in tech writing not only informs but also entertains, keeping readers hooked from start to finish.

SEO Optimization

A technology copywriter is well-versed in the art of SEO (Search Engine Optimization). They understand the importance of using keywords strategically to ensure that your content ranks high on search engines like Google.

But it’s not just about stuffing keywords into the text.

A skilled copywriter knows how to use keywords naturally and seamlessly into the content.

They also pay attention to other SEO best practices, such as using proper headings, creating compelling meta descriptions, and including internal and external links.

This holistic approach to SEO optimization helps improve the visibility of your content, driving more organic traffic to your site and improving your online presence.

How to Find the Right Technology Copywriter

Finding the right technology copywriter can be a daunting task. Here’s how to make it easier:

Look for Experience

Experience is crucial when hiring a technology copywriter. You want someone who not only has a strong writing background but also understands the intricacies of the tech industry.

Look for copywriters who have a proven track record in writing about technology. Check their portfolio to see samples of their previous work. Have they written about tech topics before? Do they have experience with the types of content you need, such as blog posts, whitepapers, or product descriptions?

An experienced technology copywriter will have the knowledge and skills to create content that is both accurate and engaging.

Check Their Writing Style

Every writer has a unique style, and it’s important to find one that matches your brand’s voice. Review their writing samples to see if their style aligns with what you’re looking for.

Do they write in a conversational tone that makes the content easy to read and understand? Are they able to break down complex technical topics into simple, clear language?

A good technology copywriter should be able to adapt their style to fit your brand, ensuring consistency across all your content.

Make sure their writing style resonates with your target audience and fits the tone you want to convey.

Ask for References

References from past clients can provide valuable insights into a copywriter’s reliability and quality of work.

Don’t hesitate to ask for references and follow up with them. Find out about their experience working with the copywriter. Were they satisfied with the quality of the content? Did the copywriter meet deadlines and communicate effectively? Were there any challenges, and how were they handled?

Hearing about others’ experiences can help you gauge whether the copywriter is a good fit for your needs and if they can deliver the results you’re looking for.

Benefits of Hiring a Technology Copywriter

Hiring a technology copywriter comes with numerous benefits:

Saves Time

When you hire a technology copywriter, you free up your schedule. Instead of spending hours writing and editing, you can focus on your core business activities. The copywriter takes care of creating the content, allowing you to concentrate on what you do best.

Professional Quality

Technology copywriters are experts at what they do. They produce high-quality content that is well-researched and polished. This professional quality ensures your content is accurate, engaging, and reliable, reflecting well on your brand.

Consistency

A technology copywriter ensures that your content is updated regularly and on time. This consistency keeps your audience engaged and helps maintain a steady flow of information. Regular updates also improve your website’s ranking on search engines, making it easier for people to find you.

Common Mistakes to Avoid When Hiring a Copywriter

When hiring a technology copywriter, avoid these common mistakes:

Not Defining Your Goals

Before you hire a technology copywriter, you must know exactly what you want to achieve. Without clear goals, the copywriter may not deliver the content you need. Define your objectives and expectations from the beginning.

Do you need blog posts, product descriptions, or whitepapers? What tone and style are you aiming for? Be specific about your target audience and the key messages you want to convey.

Clear goals provide direction and help the copywriter meet your expectations.

Ignoring SEO

Search Engine Optimization (SEO) is vital for making sure your content is found by the right audience. Ignoring SEO means your content might not rank well in search engine results, making it harder for potential customers to find you.

Ensure your technology copywriter understands SEO principles and can incorporate relevant keywords naturally into the content.

To improve your content’s visibility, the copywriter should also be familiar with SEO best practices, such as using proper headings, meta descriptions, and internal linking.

Overlooking the Importance of Style

The style of your content should match your brand’s voice. Overlooking this can lead to inconsistent messaging, which can confuse your audience and weaken your brand identity.

Make sure your technology copywriter’s style aligns with your brand. If your brand is known for being friendly and conversational, the content should reflect that. If your brand has a more formal and professional tone, the copywriter should adapt to that style.

Consistency in style helps build a strong, recognizable brand that resonates with your audience.

How to Work Effectively with a Technology Copywriter

Working effectively with a technology copywriter involves clear communication and collaboration. Here’s how you can do it:

Provide Clear Guidelines

When working with a technology copywriter, give them clear guidelines. This means outlining your expectations, preferred style, and tone right from the start.

Be specific about what you want in terms of content structure, key messages, and any particular points that need to be covered.

If you have examples of content you like, share those too.

The more details you provide, the better the copywriter can tailor the content to meet your needs. Clear guidelines help prevent misunderstandings and ensure the content aligns with your vision.

Regular Feedback

To get the best results from your technology copywriter, provide regular feedback. This involves reviewing drafts and giving constructive criticism.

Let them know what works well and what needs improvement.

Regular feedback helps the copywriter stay on the right track and understand your preferences better. It also allows for adjustments to be made early in the process, which can save time and lead to a higher-quality final product.

Collaboration Tools

Using collaboration tools can improve the workflow between you and your technology copywriter. Tools like Google Docs, Asana, and Trello make it easy to share documents, track progress, and provide feedback in real-time.

Google Docs allows multiple users to work on a document simultaneously, making it easier to make changes and add comments. Trello, on the other hand, helps in organizing tasks and deadlines, providing a clear overview of the project status.

These tools streamline the collaboration process, ensuring efficient communication and smooth project management.

How to Measure the Success of Your Technology Copywriter

How do you know if your technology copywriter is doing a good job? Here are some metrics to consider:

Traffic Increase

One of the first indicators of successful content is an increase in website traffic. After hiring a technology copywriter, monitor your website analytics to see if there’s a noticeable uptick in the number of visitors.

More traffic often means that your content is engaging and optimized for search engines, attracting more people to your site.

An increase in organic search traffic, in particular, suggests that the copywriter’s use of SEO best practices is effective in improving your site’s visibility on search engines.

Engagement Metrics

High engagement metrics are another sign of effective copywriting. Look at various metrics to gauge how well your audience is interacting with your content:

  • Time Spent on Page: This metric shows how long visitors stay on a page. The longer time spent typically indicates that readers find your content interesting and valuable.
  • Bounce Rate: This measures the percentage of visitors who leave your site after viewing only one page. A lower bounce rate suggests that visitors are exploring more of your site, indicating engaging content.
  • Social Shares: Content that is frequently shared on social media platforms signifies that it resonates with readers. Social shares help extend your content’s reach and drive more traffic to your site.

Conversion Rates

Ultimately, the goal of your content is not just to attract visitors but to convert them into customers. Measure the conversion rates to see how many of your readers are taking the desired actions.

High conversion rates suggest that your copywriter’s content is not only persuasive and engaging but also effective at driving readers to take action.

This is a key indicator that the content is resonating with your target audience and meeting your business goals.

Bonus: Questions to Ask Your Potential Technology Copywriter

To ensure you’re hiring the right person, ask these questions:

  • What’s your experience with technology writing?
  • Can you share examples of your previous work?
  • How do you approach SEO in your writing?
  • How do you handle complex technical topics?
  • What’s your turnaround time for projects?

Ask these questions to better understand their capabilities and whether they’re the right fit for you.

Need Help Writing Copy to Promote Your Tech Product?

Hiring a technology copywriter can transform your tech content from drab to fab. They bring clarity, engagement, and SEO expertise to the table, ensuring you sell more of your products and services.

The right technology copywriter can be the difference between content that’s read and content that’s ignored. And if you’re looking for a way to sell more of your tech products and services, you need to hire a good technology copywriter. This is where Maku Copywriting comes in.

At Maku Copywriting, we can help you sell more of your tech products and services using different types of copy. From blog posts to sales copy and even emails, we craft the type of copy your audience can easily understand, and we write in a compelling and persuasive manner that increases your bottom line.

So, if you’re ready to grow your business by working with a good tech copywriter, contact us today!