Can a copywriter help boost sales and profits for your business?
And the great thing is,
If you have a talented copywriter on your side, one to go to if you need a copy, then you can worry less about how to deliver your brand’s message to your customers.
You should understand that…
A pro copywriter knows the exact words to use to make all your promotional materials work harder and smarter.
If you just want to get your site up and send out an email to your list, you can do that.
But you will continue to wonder what you are doing wrong when everything does not go as planned.
But, if you want your business to succeed in the long term and bring in so much cash for you, then you need to hire an experienced and talented copywriter to be in charge of all your website’s copy.
From emails to website content and also, direct response sales pages.
As Sadie Baxter said, “Being a copywriter means far more than simply slapping a few powerful words together. No one can honestly expect to produce a decent conversion rate using this method. It is a profession that requires tons of focus and talent. The art of writing copy is complex, which is why hiring a professional has several benefits.”
Even the best products or services out there will not sell themselves.
Your copywriter will be the main ingredient that connects your product and service to your customer and inevitably, make the sale.
There’s nothing having a great copy can’t do;
Good copy means sales, bad copy means no sales.
So, does it pay to hire a copywriter?
What are the ways hiring a copywriter can boost sales?
1. Doing what you hate doing, aren’t good at doing, or just don’t have the time to do
Most people hate writing.
If you think about writing the way you think about dental surgery, you will never put in the work to be as good as you can at it.
Try doing more of what you are already good at and less of what you are not good at.
When you play to your strengths as opposed to your weaknesses, your business will see more breakthrough successes.
2. Handling what you don’t have time for
Even if you like to write, there’s a limit to how much content you can put out there in addition to handling other aspects of your business.
When you just don’t have the bandwidth to produce great content consistently, then you need to hire a copywriter to help you out.
Or you may need someone who is an expert on a subject matter to write on white paper.
Whatever your business needs, you will realize that you don’t have all the time to handle your business needs and contents at the same time.
So, get yourself a good and talented copywriter to help handle this aspect of your business.
You will get the best bang for your buck if you do this.
3. Effectively sending the right brand message
Professional copywriters know exactly what they are doing.
They have the skill to take your vision and convey it to your target audience flawlessly.
You simply cannot afford to send a mediocre or less than an average brand message to your followers.
You need an expert to deliver a clear, concise, and understandable message to your audience.
4. Objectively writing about your business
If you are like most business owners, you know what it took to make your business a success.
All the tears, sweat, and even blood you had to shed to bring your business to where it is now.
That means you know all the intricacies of your business.
You know the features, benefits, and ins and outs of your business.
Now, this is good.
But can also be bad when writing a copy for your business.
Because all that inside information puts you too close to the topic.
Your customers have no desire for your business.
All they care about is what it can do for them.
So leave all the jargon at home when communicating with your customers.
You get a copywriter to communicate with your audience because,
It takes a fresh and talented pair of eyes (from a copywriter’s point of view), to take the features of your company and turn them into benefits your customers will relate to and want to do business with.
5. Bringing fresh ideas to the table
A professional copywriter can help boost sales because they are armed with fresh and original ideas they can place in their copy that can impact your business positively.
They offer a fresh perspective which is very important when your content is starting to sound stale to the customers.
NEVER look at hiring a talented copywriter as an expense, but look at it as an investment.
You will not complain as soon as you start to see the results of hiring a good copywriter as your sales start to increase.
6. Making a personal connection with your target audience
People want to connect with your brand and form a bond.
They don’t want to read a crappy marketing copy that makes them confused even before they read your material.
They want something that sticks with them for a long time.
And a good copywriter can do that.
A copywriter can help boost sales by writing hard-hitting, warm, and entertaining copy that can generate interest in the minds of the customers.
Also, a professional copywriter can craft a copy for multiple social media platforms…
Thus helping you spread a consistent message that further connects your reader to you.
A copywriter can help boost sales by making sure that your copy makes a great impression every time with attention-getting headlines, well-structured content, content that gets to the point, customer-focused copy, and of course, flawless grammar every single time.
7. Tell your brand story innovatively
This involves getting your customers interested enough to get them to keep reading and finally, take action.
Talented and experienced copywriters can weave a good story you want to be told into your brand’s message.
They take all the tiny little details and make them interesting and enjoyable to read.
Also, they make it sound like the copy is coming from you, in your voice. (They’re simply amazing)
Whether you need copy that’s conversational, informational, or promotional, an experienced writer can provide you with content that’s relevant to your audience.
This type of versatility results in more visits, which leads to more sales.
8. Make people take action now
This is the essence of any copywriter.
A copywriter who does not know how to make his or her customer take a specific action will waste your money.
You don’t need that!
Persuasive and compelling copy is the key to getting the high conversion rates you are looking for…
Which inevitably leads to more sales and profits for your business.
A good copywriter is a difference between a 1% and a 10% conversion rate.
And that can be the difference between success and failure in your business.
A good copywriter knows how to hook your prospects and get them to take action immediately.
Besides triggering their emotions, they can make your customers trust your brand.
They can tackle your project from different unique angles and write a persuasive and compelling message to perfection…and most importantly, they can encourage visitors to click with the perfect call to action.
The average customer only reads about 20 percent of any content.
What this means is…
If your copy is not as clean as the insides of a detergent soap…
You will lose the customer.
Sometimes, it is easy to think that with little or no writing experience, you can write a copy that will generate sales.
You gotta stop there!
The benefits of hiring an experienced copywriter who knows their craft can result in more sales, increased traffic to your website, and save you time to name a few.
You have to understand that hiring a copywriter can increase your ROI immensely.
Think about it
You hire a copywriter for a $5,000 project and they generate your business $50,000 in more sales.
That’s a 900% return on investment. (That’s exciting!)
It’s not unheard of for copywriters to bring in hundreds of thousands of dollars for their clients.
Copywriters can make anything sound exciting
No matter how boring you think your industry is…
A copywriter can make it sound like the best, most magnificent thing in the world to prospective customers.
If you doubt it…
Then you haven’t been hit by a good copywriter before.
They can write copy that will make your reader jump up and down in excitement itching to buy one.
Is hiring a copywriter worth it?
If you want more sales and profits in your business, then hiring a copywriter is completely worth it.
But, there are things you must consider before deciding to invest in a copywriter.
Firstly, you need to know your budget.
How much are you willing to spend on a copywriter.
This is because the fee for different copywriters differs.
Hiring a world-class copywriter will cost you tooth and nail…
And you will get the result you want.
But if you are looking to hire a copywriter with a budget of around $1500 to $5000…
You will get the result…
It won’t be as superb as the one you will have to pay over $50,000 for.
If your budget is lower than $1500, then you will not find a copywriter that is any better than you.
Job sites like Upwork and freelancer are not places you find talented copywriters.
Good writers most likely have their own websites (like this one) to contact them or can be found at networking events.
Would you hire a business consultant for $10/hour?
I hope not!
And you shouldn’t hire a cheaper copywriter, either.
You get what you pay for.
Hiring a talented copywriter is also going to save you hundreds of hours of not having to learn the skill yourself.
If you value results and time, then it is well worth the cost.
Do you need a copy for your business or website?
I would say that every business needs a copywriter.
And the ways hiring a copywriter can help boost sales are diverse.
It doesn’t matter if you’re only online, or you have a brick-and-mortar shop, or both.
You have some form of sales material.
Think web pages, brochures, blog posts, newspaper ads, etc.
You can always write it by yourself…
But a professional copywriter will always do it better.
You only have a moment to grab the reader’s attention.
If you let that slip, it’s over!
A lot of material only needs to be written once, too.
Slogans and about pages are examples.
If you use landing pages, sales letters, or similar material, you should try hiring a copywriter at least once to see the difference for yourself.
Maku Seun is a freelance copywriter and Direct Response Marketer. He helps digital marketers, coaches, and course creators boost sales by writing compelling sales letters for their products and services. If you’d him to write a sales letter for your business, click here.