Competition is tough.
That’s why you need to learn how to create irresistible offers.
There are many powerful ways to make your offer stand out and increase conversion.
You can have the best product in the world, but if your offer sucks… sorry, no sale.
Having an irresistible offer is the difference between selling your courses and getting crickets.
Therefore, the first step you must take is to realize that you need a good offer. No, you need an irresistible offer.
In this blog post, we will explore how to create irresistible offers to make your marketing 100 times more potent.
Table of Contents
What is an Irresistible Offer?
It’s in the name. An irresistible offer is an offer that is so attractive to the customer that it is difficult to say no to it. It’s the no-brainer offer that your customers will be eager to lick up.
Even if by some miracle, they can’t take you up on your offer (maybe due to lack of funds), they will think about that offer until they’re ready to buy.
Why is Creating an Irresistible Offer Important?
The obvious reason why you should create an irresistible offer is to make more sales. But there’s more.
If you can’t create an irresistible offer, your business growth will stall. This sounds harsh, but it’s the truth.
Here are other reasons why you should learn how to create an irresistible offer for your business:
- Getting more customers
- Improve your competitive advantage
- Improving your brand awareness
- Building customer trust and satisfaction
- Data collection and market insights
When Should You Use an Irresistible Offer?
Simple. Use an irresistible offer when you want more customers for your business.
This can be whenever you want to launch a new product, increase your customer base, or increase sales.
Use it tactfully.
Don’t give out too much so it doesn’t hurt your bottom line. But you also don’t want to hold back too much that your offer isn’t irresistible.
Don’t forget that the goal is to provide enough value for your customers while also making a healthy profit.
This is the main aim of creating irresistible offers.
How Your Current Offer is Killing Your Sales
Sure, you’re not just telling your prospect to buy your product. There are other factors in place.
However, many business owners make the mistake of pouring endless cash into marketing without focusing on the offer itself.
So, even though customers are seeing their offers, they don’t see much value in them. This is because the offer is weak in the customer’s mind.
Marketing is Important, Yes! But So is Your Offer
This is not to say you don’t need to market your product, because you do. I’m just saying you should put more effort into your offer.
Understand that a great offer makes selling easy.
Even though marketing plays a huge role in selling your brand, you don’t need to make it super complicated. Just have a banging offer people can’t say NO to and you’re well on your way to raking in the cash.
Your offer will do all the heavy lifting. It will do the work of convincing the prospect that your product is the best option for them.
The Structure of an Irresistible Offer
Let’s take a look at a fitness program. This is what an irresistible offer might look like:
Product: An 8-week in-person fitness program that includes workout routines, meal plans, and mindfulness exercises. The program is designed to help women above 40 years lose weight, build muscle, and improve their overall health and well-being.
Now, to make this offer irresistible, we would add massive value and make it unique:
- Bonus 1: A free one-on-one consultation with a certified personal trainer (worth $1500). This is useful especially if you’re a C-suite executive. You will be able to customize the program to fit your specific needs and goals.
- Bonus 2: Access to a private online community where you can connect with other members, share your progress, and get support and motivation (worth $500 per year).
- Bonus 3: Weekly live Q&A sessions with fitness experts where you can get your questions answered and learn more about health and fitness (worth $1000).
- Bonus 4: Detailed guide on how to maintain your fitness level after you clock 40 years (worth $500).
- Guarantee: A 60-day money-back guarantee. If for any reason you’re not satisfied with the program, you’ll get a full refund.
This means for $997, you’re getting this fitness program plus bonuses worth over $3,500. Also, there’s no risk on the part of the customer because there’s a 60-day money-back guarantee. This is an offer that’s highly valuable and almost impossible to resist.
Examples of Irresistible Offers
These are not like the example above, but they show what you can do to take a product and make an offer around that product that’s so good, customers can’t resist.
- Dominos pizza: “You get fresh, hot pizza delivered to your door in 30 minutes or less — or it’s free.”
- Columbia House: “Get 11 records or tapes for $1!” This offer was irresistible because the offer sounded insane!
- Zappos: “Free shipping both ways”
- Groupon: “Get 50-90% off the best stuff your city has to offer.”
- Dollar Shave Club: “Shave time. Shave money. Get high-quality razors delivered to your door for just $1 a month.”
What Are the Elements of an Irresistible Offer?
There are many elements of an irresistible offer. Some of which you can find in Alex Hormozi’s book, “The $100M Offers“. We’ll cover these elements here:
Scarcity is one of the elements of an irresistible offer. Why?
Because it shifts the momentum from you trying to make a sale to your customer dying to have your product because they’re scared they will miss out on it.
One good example of using scarcity is using a limited quantity approach or a deadline approach.
Here is an example where scarcity was used in marketing:
“Only X Left” (Booking.com)
Bonuses are additional incentives you offer to prospects as a way to encourage them to buy from you.
These bonuses are usually offered for a limited time, and their value is often perceived as greater than the cost of the product or service.
Benefits of using bonuses to create an irresistible offer
Here are some reasons why you should add bonuses to create a compelling offer:
Attract New Customers
Offering bonuses can be an effective way to attract new customers to your business.
The idea of getting something extra for free or at a discounted price is enough to motivate potential customers to try out your product or service.
By offering a bonus, you are not only making your offer more appealing, but you are also showing potential customers that you value their business.
The addition of bonuses in your marketing offer can also help to increase sales.
Bonuses are perceived as having a higher value than the cost of the product or service.
This perception leads to an increase in the perceived value of your offer, which results in higher sales.
Additionally, bonuses can create a sense of urgency among potential customers, as they may be afraid of missing out on the opportunity to receive the bonus.
Improve Customer Loyalty
Offering bonuses in your marketing offer can also help to improve customer loyalty.
By providing additional value to your customers, you show them that you appreciate their business and are willing to go above and beyond to keep them happy.
This can lead to increased customer satisfaction and loyalty, which can result in repeat business and positive word-of-mouth advertising.
Differentiate Your Offer
In today’s competitive market, it can be challenging to differentiate your offer from those of your competitors.
By offering bonuses in your marketing offer, you are providing an additional incentive for potential customers to choose your business over your competitors.
This can be particularly effective if your bonus is unique or highly desirable.
Finally, offering bonuses in your marketing offer can help to generate buzz about your business.
When customers are excited about a bonus, they are likely to share the offer with their friends and family, either in person or on social media.
This can help to increase awareness of your business and drive additional sales.
Testimonials are a great way to show prospective customers that other people have used your product… and loved it.
This is one of the most influencing factors in whether or not people buy from you. So, make sure you have testimonials in your offers before ever asking for a sale.
How to Create an Irresistible Offer
It’s time to learn how to create an irresistible offer.
1. Provide a solution to a pressing problem
The very first step to creating an irresistible offer is to offer a solution to a pressing problem.
If you’re selling something no one needs or wants, no one will buy it. It doesn’t matter how attractive your offer is.
So that is the first step. Provide a solution to a pressing problem. Next…
2. Provide the benefits of your product
After knowing your buyer’s problem, ask yourself this question; “Where does it hurt the most?” The answer to this question will help you write amazing benefits that whet your prospects’ appetite and generate interest for your product.
Below are some questions you can ask:
- Are there any limiting beliefs?
- Are they price-sensitive?
- What kind of results are they looking for?
- How much time do they have to commit to seeing results?
Once you’re done, write down how your product can solve these problems.
3. Create a list of solutions
Look for a gap in the market. How can your product fill in this gap? When you create a solutions list, take the types of benefits below into consideration.
- Functional: Explain what your product does.
- Dimensional: Show how your product actually works in the real world. Let the prospect see your product working for them. You do this by painting a vivid picture in their minds.
- Emotional: Here, you will trigger an emotional response from the reader. Let them see, feel, taste, hear, and smell your product.
4. Provide a guarantee
No one will buy from you unless you offer a guarantee. Why?
Because this takes the risk off the customer.
Your guarantee tells the prospect that they can get their money back if the product doesn’t work.
There are different types of guarantees. Here are some of them:
- Money-back guarantee
- Satisfaction guarantee
- Customer-support guarantee
- Product replacement guarantee
- Time-sensitive guarantee (ex. 5-year guarantee)
Choose a guarantee that fits your product or business model. If you can’t guarantee 24/7 customer support, don’t offer them.
5. Promote fast results
We all want things done fast.
Figure out a way to deliver your solution faster and people will flock to your product.
Look at the weight loss industry for instance; even though it takes weeks and months to lose weight, people want to lose weight fast.
I once had a content that went viral because I showed people how to lose weight in 3 days. Who doesn’t want to lose weight in 3 days? I do!
So, people want results as fast as possible with very little effort.
But what if you can’t offer fast results?
What can your product do for them in 24 hours?
- Will your clients receive a personalized meal plan?
- Can you promise them a same-day complimentary call to get them started on their weight loss journey?
- Will you send them a virtual workout tutorial/training guide that they can access right away?
Speed is relative. But whenever you can, promote speed. This will spruce up your offer and boost sales.
This should be a no-brainer.
Go big with your offer. However, you want your offer to be believable. Even though it’s tempting to stretch the truth, always be truthful.
If you want to increase sales, do it honestly.
Using ChatGPT to Create an Irresistible Offer
I want you to act like an expert in direct response marketing. I want you to create an irresistible offer for [PRODUCT/SERVICE].
Here are the rules for creating an irresistible offer:
Value: The offer should provide an overwhelming amount of value for the price. It should be worth at least ten times what you’re charging for it. This makes the offer seem like a no-brainer to the customer.
Unique: The offer should be unique and not easily replicable. It should not be a commodity that can be bought anywhere else. This uniqueness can come from the product itself or from the way it’s packaged or delivered.
Understand Your Market: You have a deep understanding of [YOUR MARKET] and what they value. This allows you to create an offer that resonates with them and meets their needs or desires.
Package It Well: The way you package and present your offer can make a big difference. This includes the way you describe it, the way you bundle it with other products or services, and the way you deliver it.
Make It Irresistible: The goal is to make the offer so good that people can’t resist it. This often involves adding bonuses or extras that increase the perceived value of the offer.
Tell a Story: An offer is more compelling when it tells a story. This could be the story of how the product was created, how it has helped others, or how it can help the customer. A good story can make the offer more relatable and memorable.
Address Skepticism: Address potential objections or concerns upfront. This can increase trust and make people more likely to take up your offer.
Call to Action: Always include a clear call to action. Tell people exactly what they need to do to take up your offer. This removes any ambiguity and makes it easier for people to say yes.
Here’s an example of an irresistible offer:
“Product: A 12-week online fitness program that includes workout routines, meal plans, and mindfulness exercises. The program is designed to help you lose weight, build muscle, and improve your overall health and well-being.
Now, to make this offer irresistible, we would add significant value and make it unique:
Bonus 1: A free one-on-one consultation with a certified personal trainer (worth $500). This will help you customize the program to your specific needs and goals.
Bonus 2: Access to a private online community where you can connect with other members, share your progress, and get support and motivation (worth $600 per year).
Bonus 3: Weekly live Q&A sessions with fitness experts where you can get your questions answered and learn more about health and fitness (worth $1000).
Bonus 4: A detailed guide on how to maintain your fitness level after you complete the program (worth $50).
Guarantee: A 30-day money-back guarantee. If you’re not satisfied with the program for any reason, you can get a full refund.
So, for $199, you’re getting a fitness program plus bonuses worth over $2000. Plus, there’s no risk because of the money-back guarantee. This makes the offer highly valuable and hard to resist.”
Now, create an irresistible offer based on the following details about the product/service:
Product/Service: [ENTER THE NAME YOUR PRODUCT/SERVICE]
[DESCRIPTION OF PRODUCT/SERVICE]
[FEATURES AND BENEFITS]
[HOW DOES IT SOLVE A PROBLEM OR MEET A NEED What are its features and benefits? How does it solve a problem or meet a need for your customers?)
Price: [ENTER PRICE]
Bonuses: [WHAT BONUSES CAN YOU INCLUDE? These could be additional products, services, or resources that complement your main offer. They should be valuable but not cost you too much time or money to provide.]
Guarantee: [WHAT IS YOUR GUARANTEE? To remove risk for your customers, we should include a guarantee. This could be a money-back guarantee, a satisfaction guarantee, or any other type of assurance that your customers will get what they pay for]
Urgency/Scarcity: [IS THERE A EXPIRATION OR LIMITED TIME OFFER? To encourage immediate action, we can add an element of urgency or scarcity to your offer. This could be a limited-time offer, a limited quantity offer, or a special bonus for the first few customers]/
Final Thoughts About Creating an Irresistible Offer
Your offer can be the difference between a failing business and a thriving one.
Use the information you’ve gotten from this article to create offers that your customers can’t help but say YES to.
When designing your next marketing offer, add the elements here to make your offer stand out and increase your chances of conversion.