If you’d like to learn how to create compelling calls to action, one that will get customers eager to click and buy from you, then you’ve come to the right place.
But first,
What Is a Compelling Call to Action (CTA)?
A compelling call to action is a phrase or button you add to your sales copy that’s designed to get your readers to take immediate action. The action might differ depending on what you’re selling. It could be to buy something. It could be to sign up for a newsletter. Or it could be to just click on something.
And how successful your marketing campaign is can be determined by how effective your call to action is. By the way, your call to action is not the major element in your sales copy, but it is one of the main ones.
Why is a Call to Action Important?
As a marketer, you should only bother yourself with one major importance of a call to action. And that is to… Boost Conversion Rate.
Your call to action can help boost your conversion rate, especially if it is placed in the right location on your website or sales page. Check out this call to action statistics:
- Pop-ups can help improve conversion rates up to 6 percent
- A CTA at the end of a post, website, or sales copy could create a 1.5 conversion increase rate
- A feature box or a full-width opt-in box or email could generate 3 to 9 percent rates of conversion
- Welcome mats, full-screen CTAs that show up before readers see the content could boost conversion rates from 10 to 25 percent
It’s not enough to have a great offer if your reader does not know what next to do.
That being said, there’s one more thing that has worried marketers about calls to action. It is where exactly to place them in their sales copy.
Where Do You Put Calls to Action on Your Website or Sales Page?
The usual place to put your calls to action is at the end of your sales copy. However, since there are different types of buyers, and because different people are convinced at different points of your sales copy, it’s important to place your calls to action at different parts of your sales copy.
Some of the best places to insert your calls to action are:
- Your primary call to action should be under the header.
- After you’ve introduced the product.
- After stating the benefits of the product.
- The next one should be after pricing.
- Finally, place the last call to action after the FAQ section.
How Many CTAs Should Be on One Page?
One. Ideally, your CTA should prompt the reader to do just one thing. This does not mean you cannot have more than one CTA button. You should as already mentioned above. But they should all primarily accomplish the same goal.
One CTA should not tell the prospect to BUY NOW while another on the same page is telling them to SUBSCRIBE. That’s confusing, and a confused customer doesn’t take action.
Elements of Compelling Calls to Action
All compelling calls to action have certain elements that make them work. In this section, we will discover the crucial calls to action elements that help create compelling calls to action and make people ready to click and buy.
1. Clear and Specific
A compelling CTA should clearly communicate what action the reader should take. Ambiguity can lead to confusion and reduced engagement. And as I’ve mentioned before, a confused customer will never buy.
2. Action-oriented Language
Strong action verbs such as “buy,” “subscribe,” “register,” “donate,” or “download” motivate people to act.
3. Benefits-Oriented
Highlighting the benefits of taking the desired action can increase motivation. For example, “Sign up now and get 20% off your first order” or “Download our eBook to unlock expert tips and strategies.”
However, if you’re worried about how to turn your features into benefits, check out this post.
4. Urgency
Create a sense of urgency or scarcity to encourage immediate action from your readers. Phrases like “Limited time offer,” “Act now,” or “Don’t miss out” convey urgency.
5. Persuasive Tone
Using persuasive language that resonates with the target audience can increase the effectiveness of the CTA. Understand your audience’s needs, desires, and pain points to tailor the message accordingly.
6. Design and Placement
The visual design and placement of the CTA within a piece of content or copy can significantly impact its effectiveness. It should stand out and be easily noticeable.
7. Personalization
Tailoring the CTA to a specific audience segment can enhance its relevance and effectiveness. Personalized CTAs often perform better than generic ones. Personalization works best in emails.
Examples of Compelling Calls to Action
Here are some examples of common action Calls To Action that just works:
Buy now, add to cart, order, shop, try, get started, sign up, subscribe, download, learn more, swipe up, continue, and see more.
You could also be more creative with your calls to action. Do that only as long as it begins with one of the words or phrases above and sells the benefits of your offer.
For example; “Buy Now to Start Making Money Online” or “Subscribe Today to Learn How to Lose 5 Pounds in 30 Days”.
One more tip to write compelling calls to action: Always write in the first person. This is because writing in the first-person can grab and hold your readers’ attention. This prompts them to respond to your offer immediately.
For example, Send me the [PRODUCT/SERVICE] right now!
Notice the word “me.” First-person CTAs use words like “me,” “my,” and “I.” They are powerful because your reader will feel a sense of connection to your offer. This CTA relies heavily on the first person. Plus, the phrase “Right now” creates a sense of urgency.
What Is The Best Font For CTA?
People rarely talk about the best font for your calls to action. I guess that’s because it takes a smaller piece of the puzzle than all the elements mentioned above.
However, as a business person, you should always test different elements of your call to action to determine which converts best.
That being said, the best font for your all calls to action is the sans-serif font.
Also, use dark text on a light-colored button and light text on a dark-colored button. And whatever you do, don’t use script fonts. Even though they look beautiful, your CTAs should be clear and easy to read.
Conclusion
To create compelling calls to action, it should be clear, and persuasive, and should motivate the reader to take the desired action. Also, you can improve the effectiveness of your calls to action by testing different versions of your CTAs, and analyzing their performance to help refine and optimize your approach over time.
