How to Get Your Readers Hooked With Storytelling

How to Get Your Readers Hooked With Storytelling

When Sarah woke up, she realized it was already dark.

And the public library was empty.

There was no taxi around so she had to walk two miles past a dangerous area to her apartment.

Clutching her bag, she began her journey.

As she got to the dangerous area, she could already smell the stench of dry marijuana and she could also hear raucous laughter.

People have told stories of how the people in this area rob those who walk past them late at night.

So Sarah braced herself for what would come next.

And as she approached the group of men, they stopped laughing.

Her heart began to pound heavily in heart chest.

And as soon as she got close to them…

You know what?

I don’t want to continue the story.

But you were hooked, right?

This is another example of how important storytelling is in marketing, especially when writing a sales copy, whether email, ad, or a sales letter.


If you EVER want to captivate your audience and get them to listen to every word you say…

Learn how to tell stories.

It doesn’t even have to be a true story.

Any good story you can come up with is fine.

I came up with the story above on the spot and you didn’t move until the end.

You can learn how to tell stories by reading fiction novels.

You don’t have to read huge books (God knows I can’t) but you can read a collection of short stories.

They will do the same job.

That’s it for today.

Stay frosty,

Maku Seun.

P.S. If you still want to discover how to write the type of sales copies that will get people to open their wallets and beg you to take their money, get the complete copywriting course today.

The course also shows you how to tell a damn good story.

The Complete Copywriting Course

Maku Seun is a freelance copywriter and direct response marketer. He helps digital marketers, coaches, and course creators boost sales by writing compelling sales copy which includes long-form sales letters, email copy, and website copy for their products and services. If you want him to write compelling sales copy for your business, click here.