Do you know that you can actually grow your business using Pinterest? Let me show you how.
If you want more people to find your business online, Pinterest might be the perfect tool for you!
This colorful platform is not just for finding recipes and home decorating ideas. It’s actually a powerful search engine that can help your business reach thousands of new customers.
In this guide, you’ll learn exactly how to use Pinterest to grow your business, step by step.
What Is Pinterest and Why Does It Matter for Your Business?
Pinterest is a visual search engine where people save and share images called “pins.” It’s like a giant digital bulletin board where people collect ideas for things they want to buy, make, or do.
Here’s why Pinterest is amazing for business owners:
- Over 450 million people use Pinterest every month
- People on Pinterest are actively looking to buy things
- Pins last much longer than posts on Facebook or Instagram
- Your content can be found by new people for months or even years
When someone searches on Pinterest, they’re usually planning to make a purchase. This makes Pinterest users perfect potential customers for your business!
What Types of Businesses Work Best on Pinterest?
Almost any business can succeed on Pinterest, but some do especially well. Your business is a great fit if you sell products or services that people can see in pictures.
Businesses that thrive on Pinterest include:
- Online stores selling clothes, jewelry, or home goods
- Bloggers and content creators
- Service providers like wedding planners, photographers, or interior designers
- Food businesses including bakeries, restaurants, and catering companies
- Craft and handmade product sellers
- Health and fitness coaches
- Beauty and skincare brands
Even if your business isn’t on this list, you can still succeed on Pinterest by getting creative with your images!
Setting Up Your Pinterest Business Account
Before you start pinning, you need to set up a proper business account. This is different from a personal Pinterest account and gives you special tools to track your success.
How to Create a Pinterest Business Account
First, go to Pinterest.com and click “Sign Up.” Choose “Create a business account” instead of a personal account. Fill in your business name, email address, and password. Then add your website address if you have one.
Next, choose your business type from the list Pinterest shows you. Pick the category that matches what you sell. This helps Pinterest show your pins to the right people.
Finally, complete your profile by adding a profile picture (your logo works great) and writing a clear description of what your business does. Make sure to use keywords that describe your business so people can find you easily.
Converting an Existing Personal Pinterest Account
Already have a personal Pinterest account? You can convert it to a business account!
Go to your settings, click “Account Management,” and select “Convert to Business Account.”
You won’t lose any of your existing pins or boards.
Creating Boards That Attract Your Dream Customers
Boards are collections of pins organized by topic. Think of them as folders that keep everything neat and easy to find. Good boards help people discover your business.
How to Name Your Pinterest Boards
Use clear, descriptive names that include keywords people actually search for.
Instead of naming a board “Pretty Things,” call it “Modern Living Room Ideas” or “Affordable Home Decor.”
This helps your boards show up in search results.
How Many Pinterest Boards Should You Create?
Start with at least 10 boards that relate to your business and what your customers care about. You don’t need to fill them all up right away. You can add more boards as you create more content.
Mix Business and Helpful Content
Don’t make every board about your products. Create boards that help your customers solve problems or get inspired.
If you sell gardening tools, create boards about “Easy Garden Ideas for Beginners” or “Low Maintenance Plants.”
This shows you care about helping people, not just selling to them.
Designing Pins That People Want to Click
Your pins are like tiny advertisements for your business. They need to look good and make people want to click to learn more.
The Perfect Pinterest Pin Size
Pinterest recommends making pins that are taller than they are wide. The best size is 1000 pixels wide by 1500 pixels tall.
This vertical shape takes up more space when people scroll through Pinterest, which means your pins get noticed more.
What Makes a Great Pin Image
Use bright, clear photos that show your product or service in action. Avoid cluttered images with too much going on.
People should be able to understand what your pin is about in just one second.
Add text overlay to your images so people know exactly what they’ll get if they click. Use big, easy-to-read fonts.
Good text examples include “5 Ways to Save Money on Groceries” or “The Best Chocolate Chip Cookie Recipe.”
Free Tools for Creating Pins
You don’t need to be a professional designer! Use free tools like Canva, which has Pinterest templates already set up for you.
Just add your photos and text, and you’re done.
Other options include Adobe Express and PicMonkey.
Writing Pin Descriptions That Get Clicks
The words you write under your pins are just as important as the image. Good descriptions help Pinterest understand what your pin is about and help people find it.
How to Write Winning Descriptions for Your Pinterest Pins
Start with the most important information first. Tell people exactly what they’ll learn or get if they click your pin. Use simple, clear language that a fifth grader could understand.
Include keywords naturally in your description. These are words people type when they search on Pinterest. If your pin is about easy dinner recipes, use phrases like “quick dinner ideas,” “simple meals,” and “easy cooking.”
Add a call to action at the end. Tell people what to do next, like “Click to read the full recipe” or “Visit our shop to get yours today.”
The Right Length for Your Pinterest Pins
Write descriptions that are 100 to 500 characters long.
This gives Pinterest enough information without being too wordy.
Think of it as writing 2 to 3 sentences.
Using Keywords to Help People Find Your Pins
Keywords are the secret to getting found on Pinterest. They’re the words people type into the search bar when looking for ideas or products.
How to Find Good Keywords for Your Pins
Start by typing a word related to your business into the Pinterest search bar. Look at the suggestions that drop down automatically. These are popular searches that real people use.
You can also check what keywords your competitors use in their pin descriptions and board names. Don’t copy them exactly, but use this research to find ideas.
Where to Put Your Keywords
Sprinkle keywords throughout your account.
Put them in your profile description, board titles, board descriptions, pin titles, and pin descriptions.
But make sure your writing still sounds natural. Don’t just stuff keywords everywhere.
Creating a Pinning Schedule That Works
To grow your business using Pinterest, consistency is key. You can’t just pin once and expect magic to happen. You need to show up regularly.
How Often Should You Pin?
Aim to pin at least 5 to 10 new pins every day.
This might sound like a lot, but you can spread them out throughout the day.
Regular pinning tells Pinterest that you’re an active user, so the platform shows your content to more people.
The Best Times to Pin
Research shows that the best times to pin are usually between 8 PM and 11 PM, when people are relaxing at home and browsing for ideas.
Weekends, especially Saturday mornings, are also great.
But test different times to see when your specific audience is most active.
Using a Scheduler to Save Time
You don’t have to be on Pinterest all day!
Use a scheduling tool like Tailwind, which is made specifically for Pinterest.
You can create all your pins at once, then schedule them to go out automatically over the next week or month.
This saves you tons of time.
Growing Your Following on Pinterest
More followers means more people see your pins.
But on Pinterest, having followers isn’t everything.
Even people who don’t follow you can find your pins through search.
How to Get More Pinterest Followers
Pin consistently and create valuable content that helps people. When you provide useful information or beautiful inspiration, people naturally want to follow you to see more.
Engage with other Pinterest users by repinning content from accounts in your industry. Leave thoughtful comments on pins that inspire you. This helps you make connections and get noticed.
Add a Pinterest follow button to your website and email newsletter. Tell your existing customers and email subscribers that you’re on Pinterest and ask them to follow you there.
Collaborating with Other Pinners
Join group boards where multiple people can pin to the same board.
This exposes your pins to a bigger audience.
Look for group boards in your niche by searching “[your topic] group board” on Pinterest.
Make sure the board is active before you request to join.
Turning Pinterest Visitors Into Paying Customers
Getting people to see your pins is great, but you also need to turn those views into sales. Here’s how to make that happen.
Link Every Pin to Your Website
Every pin you create should link back to a page on your website.
This could be a blog post, a product page, or your homepage.
Make sure the link works correctly before you publish the pin.
Create Landing Pages That Match Your Pins
When someone clicks your pin, they should land on a page that delivers exactly what the pin promised.
If your pin says “10 Easy Breakfast Ideas,” your webpage should show those 10 breakfast ideas.
Don’t send people to your homepage and make them search for information.
Add Clear Calls to Action
Once people visit your website from Pinterest, make it easy for them to take the next step.
Add clear buttons that say things like “Shop Now,” “Download Free Guide,” or “Book Your Appointment.”
Tell people exactly what you want them to do.
Using Pinterest Ads to Reach More People
Organic pinning is free and effective, but Pinterest ads can help you grow even faster.
Ads put your pins in front of more people who match your target customer.
When Should You Try Pinterest Ads?
Start with organic pinning first to learn what content your audience likes.
Once you have some pins that perform well organically, you can boost those pins with ads to reach even more people.
How Pinterest Ads Work
Pinterest ads look just like regular pins, but they’re marked with a small “Promoted” label.
You choose how much money you want to spend, and Pinterest shows your pins to people who are likely to be interested based on their searches and interests.
Setting Up Your First Pinterest Ad
Log into your Pinterest business account and click “Ads” at the top.
Choose your goal, such as getting more people to visit your website or getting more followers.
Then pick the pin you want to promote and set your budget.
Start small with $5 to $10 per day to test what works.
Tracking Your Pinterest Success
To grow your business using Pinterest, you need to know if your Pinterest efforts are working.
Luckily, Pinterest gives you free tools to track your progress.
Pinterest Analytics Explained
Pinterest Analytics shows you which pins get the most views, clicks, and saves.
It also tells you about the people who interact with your pins, including their interests and demographics.
To access Analytics, click “Analytics” at the top of Pinterest when you’re logged into your business account. Look at your stats at least once a week to see what’s working.
Important Numbers to Watch
Focus on these key metrics:
- Impressions (how many times your pins were seen)
- Outbound clicks (how many people clicked through to your website),
- And saves (how many people saved your pins to their own boards).
Saves are the most important because they help your pins reach more people.
Making Improvements Based on Data
If certain types of pins get more engagement, create more content like that.
If specific boards perform better than others, put more energy into those topics.
Let the data guide your Pinterest strategy.
Mistakes to Avoid to Grow Your Business with Pinterest
Even experienced business owners make mistakes on Pinterest. To grow your business using Pinterest, here are the biggest ones to avoid.
Mistake #1: Only Pinning Your Own Content
Don’t just pin your own stuff. Share helpful content from other sources too. A good rule is to follow the 80/20 rule: 80% helpful content from various sources, and 20% your own promotional content.
Mistake #2: Using Poor Quality Images
Blurry, dark, or poorly cropped images don’t get clicks. Always use high-quality, bright, clear photos. If you can’t take good photos yourself, use free stock photo websites like Unsplash or Pexels.
Mistake #3: Ignoring Your Analytics
Many business owners pin blindly without checking what works. Make time each week to review your stats. This helps you do more of what works and stop wasting time on what doesn’t.
Mistake #4: Giving Up Too Soon
Pinterest is a long-term strategy. You might not see results in the first week or even the first month. Keep pinning consistently for at least 3 to 6 months before deciding if it’s working for your business.
Your Action Plan to Grow Your Business with Pinterest
Ready to grow your business using Pinterest? Here’s exactly what to do next.
Today, create or convert your Pinterest business account. Add a profile picture and write a clear description with keywords. Create at least 5 boards with keyword-rich names that relate to your business and your customers’ interests.
This week, design and pin 10 high-quality pins. Make sure each one links back to your website. Write clear, keyword-rich descriptions for each pin. Follow 20 accounts in your industry and engage with their content.
This month, pin consistently every day, even if it’s just 5 pins. Track your analytics weekly and adjust your strategy based on what’s working. Join 2 to 3 group boards to expand your reach. Create at least 3 new boards based on topics your audience cares about.
Final Thoughts: Grow Your Business with Pinterest
Growing your business using Pinterest takes time and effort, but it’s absolutely worth it. Unlike social media posts that disappear after a few hours, your Pinterest pins can bring you new customers for months or even years after you create them.
The key is to start today, stay consistent, and focus on creating valuable content that helps your ideal customers. Don’t try to do everything at once. Pick a few strategies from this guide and master them before moving on to the next ones.
Open Pinterest right now and start pinning!
Now, if you want to grow your business and career in 30 days or less, click here now!
