Have you ever dreamed of turning your writing skills into a thriving business? If so, you’re in the right place! In this guide, we’ll walk you through the essential steps on how to start a copywriting business that can set you up for long-term success.
Why Start a Copywriting Business?
Before we dive into the nitty-gritty, let’s talk about why starting a copywriting business might be the perfect move for you.
Did you know that the global content marketing industry is expected to reach $412.88 billion by 2027? That’s a lot of potential for skilled copywriters!
But what exactly is copywriting, you ask?
It’s the art of crafting compelling words that persuade readers to take action. From snappy social media posts to in-depth white papers, copywriters are the unsung heroes behind the content that makes businesses tick.
How to Start a Copywriting Business: The Steps
Here are the steps you need to take to launch your copywriting business:
1. Hone Your Skills
Before you hang out your shingle as a professional copywriter, it’s crucial to sharpen your skills. Here are some ways to do that:
- Take online courses in copywriting and marketing
- Read books by copywriting legends like David Ogilvy and Joe Sugarman
- Practice writing different types of copy (ads, emails, landing pages)
- Join writing groups for feedback and support
The better your skills, the more valuable you’ll be to clients. How often do you practice your writing? Daily practice can make a world of difference!
2. Choose Your Niche when Starting Your Copywriting Business
While it’s tempting to be a jack-of-all-trades, specializing in a particular niche can set you apart. Some popular copywriting niches include:
- B2B (Business-to-Business)
- E-commerce
- Health and wellness
- Finance
- Technology
What industries are you passionate about? Your enthusiasm for a subject can shine through in your writing!
3. Set Up Your Business Structure when Starting Copywriting
Now that you’ve got the skills and niche, it’s time to make it official. Here’s what you need to do:
- Choose a business name
- Decide on a business structure (sole proprietorship, LLC, etc.)
- Register your business
- Get the necessary licenses and permits
Don’t forget to consult with a legal professional to ensure you’re covering all your bases!
4. Create Your Copywriting Brand
Your brand is more than just a logo – it’s your business’s personality. To create a strong brand:
- Design a professional logo
- Build a user-friendly website showcasing your portfolio
- Craft a compelling elevator pitch
- Develop a consistent voice across all platforms
What makes your copywriting business unique? Let that shine through in your branding!
5. Set Your Copywriting Rates
Pricing can be tricky, but it’s crucial to value your work appropriately. Consider factors like:
- Your experience level
- Industry standards
- Project complexity
- Time required
Pro tip: Start with competitive rates and increase them as you gain experience and testimonials.
6. Find Your First Copywriting Client
Ready to land those first clients? Try these strategies:
- Leverage your network (friends, family, former colleagues)
- Use freelance platforms like Upwork or Fiverr
- Attend industry events and conferences
- Cold pitch potential clients
- Offer a referral bonus to satisfied clients
Remember, every successful copywriter started with their first client. Who could be yours?
7. Deliver Outstanding Copywriting Work
Once you’ve landed clients, it’s time to wow them with your work. Here’s how:
- Always meet deadlines
- Communicate clearly and regularly
- Be open to feedback and revisions
- Go the extra mile to exceed expectations
Happy clients lead to repeat business and referrals – the lifeblood of any successful copywriting business!
8. Continuously Improve and Adapt Your Copywriting Skill
The world of copywriting is always evolving. Stay ahead of the curve by:
- Keeping up with industry trends
- Learning new skills (like SEO or social media marketing)
- Attending workshops and webinars
- Reading industry publications
What new skill could you learn this month to enhance your copywriting business?
How to Start Your Copywriting Business Without Experience
So, you want to start a copywriting business. But there’s just one tiny hiccup—you’ve never actually worked as a copywriter before.
Don’t let that stop you!
Many successful copywriters started exactly where you are now.
Let’s explore how you can overcome this hurdle and launch your copywriting career with confidence.
Embrace Your Transferable Skills
First things first, recognize that you likely already have skills that are valuable in copywriting. Have you ever:
- Written persuasive emails?
- Crafted compelling social media posts?
- Created presentations that engaged your audience?
- Written articles or blog posts?
If you answered yes to any of these, congratulations! You’ve already dipped your toes into copywriting waters.
Educate Yourself
Knowledge is power, especially in copywriting. Start by:
- Reading copywriting books: Classics like “The Copywriter’s Handbook” by Robert Bly or “Ogilvy on Advertising” by David Ogilvy are great starting points.
- Taking online courses: Platforms like Coursera, Udemy, and Copyhackers offer comprehensive copywriting courses.
- Following industry blogs: Stay updated with blogs like Copyblogger, MarketingProfs, and the Content Marketing Institute.
- Attending webinars and workshops: Many experienced copywriters offer free or low-cost training sessions.
Practice, Practice, Practice
Theory is great, but nothing beats hands-on experience. Here’s how to get it:
- Start a blog: Write about topics you’re passionate about. This helps you develop your voice and build a portfolio.
- Volunteer your services: Offer to write for local non-profits or small businesses. It’s a win-win—they get free copy, and you get experience and portfolio pieces.
- Create spec ads: Develop mock advertisements for existing products or services. This showcases your creativity and understanding of brand voice.
- Participate in writing challenges: Websites like Creative Copy Challenge offer prompts to flex your writing muscles.
Learn from the Masters of Copywriting
Study successful copy. When you come across an ad that grabs your attention or an email that compels you to click, analyze it. What makes it effective? How can you incorporate similar techniques into your writing?
Develop Your Own Copywriting Style
While it’s great to learn from others, don’t forget to develop your unique voice. Experiment with different tones and styles to find what feels natural and effective for you.
Network and Find a Copywriting Mentor
Connect with other copywriters through:
- Social media platforms (LinkedIn, Twitter)
- Professional associations (like the American Writers and Artists Institute)
- Local business networking events
Consider finding a mentor who can guide you, provide feedback, and potentially even refer clients to you.
Start Small and Build Up Your Copywriting Business
When you’re ready to start working with clients, begin with smaller projects. This could mean:
- Writing product descriptions for e-commerce sites
- Crafting social media posts for local businesses
- Developing email newsletters for startups
As you gain confidence and experience, you can take on larger, more complex projects.
Be Honest About Your Copywriting Experience Level
When approaching potential clients, be upfront about your experience level. Many businesses are willing to work with new copywriters, especially if you can demonstrate enthusiasm, a willingness to learn, and a solid understanding of copywriting principles.
Offer Competitive Copywriting Rates
As a newcomer, you might need to offer lower rates initially. However, don’t undervalue yourself too much. Research industry standards and price your services competitively.
Continuously Seek Feedback
Ask your clients for honest feedback on your work. Use this information to improve and refine your skills.
Stay Persistent
Remember, everyone starts somewhere. Even the most successful copywriters were once in your shoes. Stay persistent, keep learning, and don’t be afraid to put yourself out there.
Leverage Your Unique Background
Your lack of formal copywriting experience doesn’t mean you lack valuable experience altogether. Your unique background—whether it’s in sales, customer service, or an entirely unrelated field—can provide fresh perspectives that seasoned copywriters might miss.
Focus on Results
At the end of the day, clients care about results. If you can demonstrate how your copy can solve their problems or achieve their goals, your lack of formal experience becomes less important.
Starting a copywriting career without experience may seem daunting, but it’s far from impossible. With dedication, continuous learning, and a proactive approach, you can build a successful copywriting business from the ground up.
Remember, every expert was once a beginner. Your copywriting journey starts now—are you ready to take the first step?
Make it official: the legal and business essentials for starting a copywriting business
Starting a freelance copywriting business isn’t just about crafting compelling words—it’s also about ensuring you’re set up legally and professionally.
Let’s dive into the essential steps to make your copywriting business official and protect yourself in the process.
Choose Your Business Structure when Starting Your Copywriting Business
The first big decision is choosing your business structure. Common options include:
- Sole Proprietorship: The simplest structure, where you and your business are the same entity.
- Limited Liability Company (LLC): Offers personal asset protection and potential tax benefits.
- Corporation: More complex, but provides the strongest protection and potential for growth.
Each has its pros and cons, so consider consulting with a business attorney or accountant to determine the best fit for your situation.
Register Your Business Name
Once you’ve chosen a structure, it’s time to make your business name official:
- Check if your desired name is available in your state
- Register your business name with your state’s secretary of state office
- Consider trademarking your business name for added protection
Obtain Necessary Licenses and Permits
Depending on your location, you may need:
- A general business license
- A home occupation permit (if working from home)
- A professional license (rare for copywriters, but check your local regulations)
Research your local and state requirements to ensure compliance.
Get an Employer Identification Number (EIN)
An EIN is like a social security number for your business. It’s free to obtain from the IRS and useful for:
- Opening a business bank account
- Filing taxes
- Hiring employees (if you plan to expand)
Open a Business Bank Account
Separating your personal and business finances is crucial. A dedicated business account helps you:
- Track business income and expenses more easily
- Maintain professionalism when dealing with clients
- Simplify tax preparation
Set Up a Bookkeeping System
Proper financial management is key to business success. Consider:
- Using accounting software like QuickBooks or FreshBooks
- Hiring a bookkeeper or accountant for more complex needs
- Keeping meticulous records of all income and expenses
Protect Yourself with Contracts
Always use contracts with your clients. A good contract should cover:
- Scope of work
- Payment terms
- Revision policies
- Ownership of work (copyright)
- Termination clauses
Consider having a lawyer review your contract template to ensure it’s comprehensive and legally sound.
Get Insured
While not always necessary, insurance can provide peace of mind. Consider:
- Professional Liability Insurance (Errors and Omissions): Protects you if a client claims your work caused them financial loss.
- General Liability Insurance: Covers third-party injuries or property damage.
- Business Property Insurance: Protects your equipment and office space.
Understand Tax Obligations
As a freelancer, you’re responsible for paying your own taxes. This includes:
- Quarterly estimated tax payments
- Self-employment tax
- State and local taxes where applicable
Consider setting aside 25-30% of your income for taxes, and consult with a tax professional to ensure compliance.
Create a Professional Workspace
Whether you’re working from home or renting an office, create a dedicated workspace that fosters productivity and professionalism.
Develop Business Policies
Establish clear policies for:
- Working hours
- Communication preferences
- Project timelines
- Payment methods and terms
- Handling difficult clients
Plan for Retirement and Healthcare
Don’t forget about your future! Look into:
- Self-employed retirement plans like SEP IRAs or Solo 401(k)s
- Health insurance options for self-employed individuals
Stay Compliant
Keep your business in good standing by:
- Filing annual reports if required by your state
- Renewing licenses and permits as needed
- Keeping accurate records for at least 7 years
Network with Other Professionals
Join professional organizations like the American Writers and Artists Institute (AWAI) or your local chamber of commerce. These connections can provide valuable support and potential referrals.
Continually Educate Yourself
Stay updated on business laws and regulations affecting freelancers. Attend workshops, webinars, or consult with professionals to ensure your business remains compliant as it grows.
How to Start Your Copywriting Business: To niche or not to niche?
One of the most crucial decisions you’ll face when starting your copywriting business is whether to specialize in a particular niche or offer general copywriting services.
This choice can significantly impact your success, client base, and overall business strategy.
Let’s explore the pros and cons of niching down versus staying general to help you make the best decision for your copywriting business.
The Case for Niching Down When Starting Your Copywriting Business
pros for niching down:
Become a Recognized Expert
When you specialize in a specific industry or type of copywriting, you can position yourself as an expert in that field. This expertise can lead to:
- Higher rates due to specialized knowledge
- More referrals within the industry
- Invitations to speak at industry events or contribute to publications
Develop Deep Industry Knowledge
Focusing on a niche allows you to:
- Understand industry-specific jargon and trends
- Anticipate client needs more accurately
- Create more effective copy due to in-depth understanding
Streamline Your Marketing Efforts
With a clear niche:
- Your target audience becomes more defined
- Marketing messages can be more focused and effective
- It’s easier to stand out in a specific market
Build a Strong Portfolio Quickly
Specializing enables you to:
- Accumulate relevant samples faster
- Showcase depth of experience in a particular area
- Demonstrate consistent results in your chosen field
The Case for Staying General
Pros for being a generalist:
Diverse Client Base
As a generalist, you can:
- Work with a wide range of clients and industries
- Reduce risk by not relying on a single industry
- Enjoy variety in your work, potentially reducing burnout
Broader Skill Set
Staying general allows you to:
- Develop versatility in your writing style
- Adapt to different tones and voices more easily
- Transfer skills across various projects and industries
Larger Market Potential
Without limiting yourself to a niche:
- You have a larger pool of potential clients
- There’s more opportunity for consistent work
- You can pivot more easily if one industry slows down
Room for Exploration
As a generalist:
- You can experiment with different types of copywriting
- There’s an opportunity to discover new interests or specialties
- You’re not locked into a single industry if your interests change
Finding Middle Ground
It’s worth noting that the choice between niching down and staying general isn’t always black and white. Many successful copywriters find a balance by:
- Specializing in a Type of Copy: Focus on a specific type of copywriting (e.g., email marketing, white papers, or product descriptions) across various industries.
- Multi-Niche Approach: Specialize in 2-3 complementary niches to diversify while still maintaining expertise.
- Gradual Specialization: Start as a generalist and naturally transition into a niche as you discover your strengths and preferences.
How to Choose Your Copywriting Path
Consider the following factors when deciding whether to niche down:
- Your Background: Do you have specialized knowledge or experience in a particular industry?
- Market Demand: Research which industries or types of copy are in high demand.
- Competition: Assess the level of competition in different copywriting niches versus general copywriting.
- Your Interests: Consider what types of projects or industries genuinely excite you.
- Long-Term Goals: Think about where you want your copywriting business to be in 5-10 years.
- Financial Objectives: Determine if specializing aligns with your income goals.
Steps to Test the Copywriting Waters
If you’re unsure, try these steps:
- Offer general services initially to gain diverse experience.
- Pay attention to which projects you enjoy most and excel at.
- Gradually take on more projects in areas of interest or strength.
- Analyze which types of copywriting niches are the most profitable.
- Start positioning yourself as a specialist in your preferred area while still accepting general work.
The Importance of Flexibility When Starting Your Copywriting Business
Your decision isn’t set in stone. Many successful copywriters evolve their focus over time. Be open to:
- Shifting your niche as market demands change
- Expanding or narrowing your focus based on your experiences
- Rebranding if you decide to change direction
Balancing Passion and Profitability
Ultimately, the best choice is one that balances your passions with market demand. Consider:
- What types of writing do you genuinely enjoy?
- Which industries or topics fascinate you?
- Where do your interests intersect with lucrative opportunities?
The sweet spot often lies where your enthusiasm meets market needs.
Whether you choose to niche down or remain a generalist, success in copywriting comes down to delivering high-quality work, understanding your client’s needs, and continuously improving your skills.
Your decision should align with your strengths, interests, and business goals.
How to start a copywriting business: Landing your first copywriting clients
With the right strategies and a proactive approach, you can start building your client base and gain valuable experience. Let’s explore effective methods to land your first copywriting clients.
Leverage Your Network
Start with the connections you already have:
- Friends and Family: Let them know about your new venture. They might need your services or know someone who does.
- Former Colleagues: Reach out to past coworkers or employers who might benefit from your copywriting skills.
- Social Media Connections: Announce your new business on platforms like LinkedIn, Facebook, and Twitter.
People are more likely to work with someone they know and trust.
Create a Strong Online Presence
Your online presence is often your first impression:
- Professional Website: Showcase your portfolio, services, and contact information.
- LinkedIn Profile: Optimize your profile with keywords and highlight your copywriting skills.
- Social Media Platforms: Share writing tips, industry insights, and examples of your work.
- Blog: Demonstrate your expertise by writing about copywriting and marketing topics.
Use Freelance Platforms
Websites like Upwork, Fiverr, and Freelancer.com can be great starting points:
- Create compelling profiles that highlight your skills and experience.
- Start with smaller, lower-paying jobs to build your reputation.
- Deliver exceptional work to earn positive reviews and ratings.
- Gradually increase your rates as you gain experience and credibility.
Attend Networking Events
Both online and offline networking can lead to valuable connections:
- Industry Conferences: Attend marketing and copywriting conferences.
- Local Business Meetups: Join groups in your area related to business or marketing.
- Virtual Networking Events: Participate in online forums and webinars.
- Coworking Spaces: If possible, work from a coworking space to meet potential clients.
Offer Free or Discounted Services
While you shouldn’t undervalue your work long-term, offering initial discounts can help you get started:
- Pro Bono Work: Offer free services to non-profits or causes you care about.
- Discounted Rates: Provide an introductory discount for your first few clients.
- Trial Projects: Offer a small trial project at a reduced rate to demonstrate your value.
Cold Pitching
Reach out directly to businesses you’d like to work with:
- Research companies that align with your interests and skills.
- Identify the decision-maker (often the marketing manager or business owner).
- Craft a personalized pitch highlighting how you can solve their specific problems.
- Follow up politely if you don’t hear back after a week or two.
Content Marketing
Showcase your skills through your own content:
- Guest Posting: Write articles for popular blogs in your niche.
- Case Studies: Document your successes with clients (even if they’re pro bono).
- Email Newsletter: Start building an email list with valuable content.
Partner with Complementary Businesses
Form mutually beneficial relationships:
- Web Designers: Offer copywriting services to their clients.
- Marketing Agencies: Provide freelance services for their overflow work.
- Business Coaches: Offer copywriting as a value-add for their clients.
Use LinkedIn Effectively
LinkedIn can be a goldmine for B2B copywriters:
- Optimize your profile with keywords potential clients might search for.
- Engage with posts in your industry and share valuable insights.
- Use LinkedIn’s search function to find potential clients and connect with decision-makers.
- Share your own content regularly to stay top-of-mind with your connections.
Join Professional Organizations When Starting Your Copywriting Business
Become a member of copywriting and marketing associations:
- American Writers and Artists Institute (AWAI)
- Professional Writers Alliance (PWA)
- Direct Marketing Association (DMA)
These organizations often provide job boards, networking opportunities, and educational resources.
Develop a Unique Value Proposition Before You Start Your Copywriting Business
Stand out from the copywriting competition by:
- Specializing in a specific type of copy (e.g., email sequences, landing pages)
- Focusing on a particular industry
- Offering additional services like basic design or SEO optimization
Follow Up and Ask for Referrals
Once you’ve worked with a client:
- Ask for feedback and testimonials.
- Inquire about additional projects they might need help with.
- Request referrals to other businesses they know.
Be Persistent When You Start Your Copywriting Business
Landing your first clients takes time and effort:
- Set realistic goals for client acquisition.
- Consistently apply these strategies every week.
- Track your outreach efforts and refine your approach based on what works.
- Don’t get discouraged by rejections – they’re a normal part of the process.
Remember, every successful copywriter started where you are now. With persistence, professionalism, and a willingness to learn and adapt, you’ll soon find yourself with a growing list of satisfied clients.
Conclusion on How to Start a Copywriting Business
Starting a copywriting business can be an exciting and rewarding journey. With the right skills, mindset, and strategies, you can build a thriving business that allows you to do what you love while helping clients achieve their goals.
Are you ready to take the plunge but feeling overwhelmed by the process? That’s where we come in.
Check out our book that shows you the step-by-step process to starting your own copywriting business and land your first paying clients in 7 days or less…. even if you have zero experience.