How to Write Sales Letters That Convert

Do you want to learn how to write sales letters?

In this post, we’ll dive into the secrets of crafting a sales letter that really works.

Whether you’re new to sales or a pro looking to up your game, these tips will help you write sales letters that grab attention and get results.

So, let’s jump in and discover how to write a sales letter that succeeds 99 percent of the time!

What is a Sales Letter?

A sales letter is a powerful tool in marketing. It’s a written pitch that aims to convince readers to buy a product or service. These letters can be sent by mail, email, or posted online. They tell a story, highlight benefits, and nudge the reader to take action.

For example, think of those emails you get from your favorite brands. They often start with a catchy headline, tell you about a great new product, and end with a “Buy Now” button. That’s a sales letter in action! How to write a sales letter that succeeds 99 percent of the time is all about mastering this art of persuasion.

Why are Sales Letters Important?

Effective sales letters are crucial for any business. They help you reach more people and turn them into customers.

A good sales letter can boost your sales, grow your brand, and create loyal fans. It’s like having a top salesperson working for you 24/7, even while you sleep!

For instance, imagine you have an online store selling handmade jewelry. A well-crafted sales letter could help you sell your latest collection to thousands of people at once. That’s why knowing how to write sales letters is so valuable. It’s a skill that can truly transform your business.

10 Steps to Write a Sales Letter

Here are 10 ways to write a sales letter that works all the time:

1. Know Your Audience

Understanding your audience is key to writing a great sales letter. You need to know who they are, what they want, and what problems they face. This helps you write in a way that speaks directly to them.

To get to know your audience, do some research. Look at your current customers. What do they have in common? What do they like about your product? You can also use surveys or social media to learn more about your target market.

For example, if you’re selling fitness equipment, your audience might be health-conscious adults aged 25-45. They might be busy professionals who want to stay fit but don’t have time for the gym. Knowing this helps you write a letter that hits the right notes.

2. Craft a Compelling Headline

Your headline is like the cover of a book. It needs to grab attention and make people want to read more. A good headline is clear, specific, and promises a benefit to the reader.

To write a great headline, think about your main selling point. What’s the biggest benefit of your product? Use that in your headline. You can also ask a question, use numbers, or create a sense of urgency.

Here are some examples:

• “Lose 10 Pounds in 30 Days – No Gym Required!”
• “Is Your Website Costing You Customers? Here’s How to Fix It”
• “Limited Time Offer: Get 50% Off Our Best-Selling Course”

3. Open with a Bang

The opening of your sales letter needs to hook the reader right away. You want them to keep reading, so make it interesting and relevant to them.

There are many ways to open your letter. You could start with a question, a surprising fact, a story, or a bold statement. The key is to connect with the reader and make them curious to learn more.

For instance, you could start like this: “Did you know that 80% of people abandon their New Year’s resolutions by February? But what if I told you there’s a way to stick to your goals all year round?”

4. Highlight the Benefits

When writing your sales letter, focus on the benefits of your product or service, not just its features. Benefits show how your product will improve the customer’s life. Features are just what the product does.

To highlight benefits, think about how each feature of your product helps the customer. Then, explain that in a way that paints a picture for the reader. Use phrases like “This means that…” or “As a result, you’ll…”

For example, instead of saying “Our app has a built-in calorie counter,” you could say “With our built-in calorie counter, you’ll know exactly what you’re eating. This means you can enjoy your favorite foods while still losing weight.”

5. Use Social Proof

Social proof is a powerful tool in sales letters. It shows potential customers that others have used and loved your product. This builds trust and makes people more likely to buy.

You can include social proof in many ways. Use customer testimonials, show the number of satisfied customers, or mention any awards or recognition your product has received. If you have any celebrity endorsements or media mentions, include those too.

For instance: “Join over 100,000 happy customers who have transformed their lives with our program.” “As featured in Forbes, our product is revolutionizing the industry.”

6. Address Objections

Every potential customer will have doubts or objections. A great sales letter addresses this head-on. This shows you understand their concerns and have solutions.

To do this, list out common objections your customers might have. Then, address each one in your letter. Be honest and provide clear answers or solutions.

For example, if price is a common objection, you might write: “I know you might be thinking, ‘This sounds great, but can I afford it?’ That’s why we offer a flexible payment plan. You can get started for just $19 a month.”

7. Create Urgency

Urgency motivates people to act now rather than later. In your sales letter, you want to create a sense that the reader needs to buy soon.

You can create urgency in several ways. Use limited-time offers, mention scarcity, or show what the reader might miss out on if they don’t act quickly.

For instance: “This offer is only available for the next 48 hours.” “We only have 100 spots available in this program, and they’re filling up fast.”

8. Make a Clear Call to Action

Your call to action (CTA) tells the reader what to do next. It should be clear, specific, and easy to follow. Without a strong CTA, even interested readers might not take the next step.

Place your CTA near the end of your letter. Use action words and make it stand out visually. You can use a button in digital letters or bold text in print.

Some examples of strong CTAs: “Click Here to Start Your Free Trial” “Call Now to Claim Your Discount” “Add to Cart and Transform Your Life Today”

9. Use P.S. Effectively

The P.S. (postscript) at the end of your letter is a powerful tool. Many people read the P.S. even if they skim the rest of the letter. Use it to reinforce your main message or add an extra incentive.

Your P.S. could restate the main benefit, remind readers of the urgency, or offer a bonus. Keep it short and impactful.

For example: “P.S. Remember, this offer expires at midnight. Don’t miss out on transforming your business!”

10. Edit and Refine

The final step in writing a great sales letter is editing. A polished, error-free letter looks professional and builds trust with your readers.

Start by reading your letter out loud. This helps you catch awkward phrases or sentences that are too long. Then, check for spelling and grammar errors. Finally, see if you can make any parts clearer or more concise.

Ask someone else to read your letter too. They might spot things you missed or have ideas to make it even better.

Seal the Deal: Your Path to Sales Success

Now you know the secrets of how to write sales letters that succeed 99 percent of the time.

These tips will help you craft letters that grab attention, build trust, and drive sales. Remember, great sales letters speak directly to your audience, highlight benefits, and motivate action.

With practice, you’ll get better and better at writing sales letters that really work.

Don’t be afraid to test different approaches and learn from your results. Every letter you write is a chance to improve your skills and boost your success rate.

Frequently Asked Questions (FAQ)

How long should a sales letter be?

It depends on your product and audience. Generally, it should be long enough to cover all key points but short enough to keep interest. Many effective sales letters are 1-2 pages.

Should I use images in my sales letter?

Images can be effective, especially for products. But don’t overdo it. Make sure any images support your message and don’t distract from it.

How often should I send sales letters?

This varies based on your business and audience. Test different frequencies to find what works best. Be careful not to send so often that you annoy your readers.

Can I use the same sales letter for email and print?

While the core message can be the same, you should adjust the format for each medium. Emails often need to be shorter and more scannable.

How do I measure the success of my sales letter?

Track metrics like open rates, click-through rates, and conversion rates. These will help you see how well your letter is performing and where you can improve.

Ready to Boost Your Sales?

Want to turn these tips into real results?

If you’re ready to get more customers, improve online sales, and grow your business without guesswork or extra ad spend, we can help.

Our proven system has helped thousands of businesses write sales letters that really work.

Click here to learn more and start your journey to sales success today!