Here’s how to write a sales page that converts every time.
Does your sales copy suck?
Or maybe, you don’t think your sales copy sucks but it’s not making any sales?
Don’t worry, I’m going to show you how to write a sales page that sells more of your products and courses.
The problem is…
If you’re not a seasoned and professional copywriter, and you’re trying to DIY your sales page, chances are you’ll do a terrible job of it at the beginning.
And to become better at writing a sales page that converts… it will take a lot of your time to know the intricacies of a sales letter and why it works.
But if you don’t have time to learn how to structure a good sales copy, you can hire a professional copywriter.
But if you’re dead set on writing your own sales copy, follow these tips below:
Table of Contents
1. Know your audience
The most important part of your sales copy.
You must know who you’re writing to before you put pen to paper else you’ll be throwing your marketing budget into the wind.
Research who your typical customer is. If you haven’t, do that immediately after reading this.
- Conduct User Surveys.
- Use Google Analytics.
- Use Facebook Insights.
- Connect To Your Twitter Followers.
- Run An Annual Audience Survey.
- Monitor Your Social Activity.
- Go on amazon and look at the reviews under the product you plan to sell
- use subreddits
2. What’s your USP?
Unless you’ve invented a new product or service, your customers have probably seen what you’re offering someplace else.
So how can you stand out?
Have a unique value proposition.
This is what sets you apart from the fandom of courses and products out there and places you firmly in the mind of the reader.
This way, he never forgets you.
Therefore, whenever you write your sales page, this USP should always be in the back of your mind.
3. What is your perfect price point?
Pricing has a significant impact on the conversion rate of your sales page.
Because finding that perfect price point for your audience comes from knowing your audience well.
- What do they historically purchase?
- What are they currently looking for now?
- Are they beginners or advanced?
Knowing the answers to these questions will help you set your price adequately.
What goes into a sales page?
What you’ve learned so far are things you should know before putting pen to paper.
However, when you start writing, there are sales copy elements that boost conversion.
- Headline or header section: This is where you can put a strong, compelling headline to capture your readers’ attention and get them to read the next paragraph.
- High-quality images: Images not only help illustrate your product, but they also help to break up a copy as your reader scrolls. Imagery can include:
- Charts and graphs
- Body copy: This is the description of your sales page and where you mention the details of your product.
- Testimonials/ Social proof: This increases your credibility with new members of your audience.
- FAQ section: Don’t let any skepticism sit around in your audience’s mind. Tackle any questions you foresee them having right away on your sales page.
- Pricing details: Make sure to CLEARLY state your pricing details on your sales page. No one is going to buy something before they know how it will affect their bank account.
- Call to Action (CTA) buttons: These need to be prominent on your page. After all, the main point of the sales page is to get your reader to click these CTA buttons.
I will discuss more on how to structure a sales page in future blog posts.
But for now, this will do.
Some things you should think about when writing a sales copy
- Alternate images with text
- Use subheads
- Don’t be afraid of white space
- Add background color to blocks of copy
- Use bullet points
One more thing:
Make sure your sales copy is captivating.
Nobody will read a boring sales copy.
You can learn how to write an emotionally captivating sales copy here.
There you have it, how to write a sales page that sells.
Now that you have this weapon in your arsenal, it is time to craft that compelling sales copy that will sell more courses and products.