How To Write A Sales Page That Converts (18 Tips)

Learning how to write a sales page that converts is crucial for any business looking to thrive. Whether you’re selling products, services, or digital courses, your sales page is often the deciding factor between making a sale and losing a potential customer.

Think of your sales page as your best salesperson – working 24/7 to convince visitors that your offering is exactly what they need. But here’s the thing: unlike a human salesperson who can adjust their pitch on the fly, your sales page needs to get it right from the start.

Every day, thousands of businesses lose sales because their sales pages fail to connect with their audience. The good news? You’re about to discover the proven formula for creating sales pages that not only attract attention but consistently convert visitors into buyers.

How To Write A Sales Page That Converts

Use the tips below to write sales pages that convert every single time.

1. Write an Attention-Grabbing Headline

Your headline is the first thing visitors see when they land on your sales page. It needs to stop them in their tracks and make them want to read more.

Headlines can make or break your sales page that converts. Research shows that 80% of people only read headlines, while only 20% read the rest of your content.

To craft compelling headlines, focus on your customer’s biggest pain point or desired outcome. For example, instead of “Learn Digital Marketing,” try “Master Digital Marketing in 30 Days – Even If You’re Starting From Zero.”

Test different headline variations to see what resonates with your audience. Include specific numbers, results, or timeframes when possible.

CoSchedule Headline Analyzer is a fantastic tool for testing and improving your headlines.

2. Create a Strong Value Proposition

Your value proposition clearly states what makes your offering unique and why customers should choose you over competitors.

When writing a sales page that converts, your value proposition serves as the foundation for all your messaging. It’s the difference between a visitor thinking “maybe” and thinking “I need this!”

Break down your unique benefits into clear, specific points. Instead of saying “We help businesses grow,” say “We help service-based businesses increase their revenue by 50% in 90 days through automated sales systems.”

Use bullet points to highlight your key benefits, but make sure each point focuses on outcomes rather than features.

For crafting and testing value propositions, Value Proposition Canvas by Strategyzer is an excellent tool.

3. Share Compelling Social Proof

Social proof builds trust and shows potential customers that others have achieved success with your offering.

The psychology behind social proof is powerful – people are more likely to take action when they see others like them succeeding. In fact, when writing a sales page that converts, social proof can increase conversions by up to 270%.

Include various types of social proof: testimonials, case studies, reviews, media mentions, and industry awards. Make sure to feature specific results and transformation stories.

Add photos, videos, or social media screenshots to make your social proof more authentic and engaging.

Trust Pilot is a reliable platform for collecting and displaying customer reviews and testimonials.

4. Craft a Compelling Story

Stories have the power to connect emotionally with your readers and make your sales page more memorable.

When writing a sales page that converts, storytelling helps readers see themselves in your narrative and understand how your solution can transform their lives.

Share your origin story, customer success stories, or the journey that led to creating your product. Make sure your story highlights the problem you solve and why your solution is unique.

Keep your stories focused and relevant to your offer. For example, if you’re selling a fitness program, share a story about your own transformation or a client’s success journey.

StoryBrand framework is an excellent tool for structuring your sales page narrative.

5. Address Objections Proactively

Every potential customer has doubts and concerns. Your job is to address these before they become roadblocks to purchase.

Addressing objections is crucial when you write a sales page that converts because it shows you understand your audience’s concerns and have solutions ready.

List common objections and provide clear, honest responses. For example, if price is a concern, explain the value and ROI of your offering. If time commitment worries them, break down how your solution fits into their busy schedule.

Use a FAQ section or dedicated “Common Concerns” area to address these objections directly and confidently.

Hotjar helps you identify common objections through user feedback and behavior analysis.

6. Create Urgency and Scarcity

Urgency and scarcity motivate people to take action rather than postponing their decision.

When writing a sales page that converts, legitimate urgency can increase conversion rates by up to 332%. However, it must be genuine to maintain trust.

Use limited-time offers, early-bird pricing, or bonus packages that expire. Be specific about deadlines and what happens after they pass.

Show real-time stock levels or spots remaining when applicable. For example: “Only 5 spots left in the June cohort!”

Deadline Funnel helps create and manage authentic countdown timers and limited-time offers.

7. Optimize Your Page Layout

Your page layout guides visitors through your sales message and helps them absorb information effectively.

The layout of your sales page that converts should follow a logical flow that builds interest and desire before asking for the sale.

Use plenty of white space, clear sections, and visual hierarchy. Break up text with subheadings, bullet points, and relevant images.

Include pattern interrupts like quotes, boxes, or color changes to maintain interest throughout longer pages.

Elementor is a powerful tool for creating professional, conversion-optimized page layouts.

8. Use High-Quality Images and Videos

Visual elements help break up text, illustrate points, and make your sales page more engaging.

When you write a sales page that converts, strategic use of images can increase conversion rates by up to 40%.

Include product photos, screenshots, infographics, and videos that demonstrate value. Show your product or service in action.

Use aspirational imagery that helps prospects envision their success after using your solution.

Canva is an excellent tool for creating professional visuals for your sales page.

9. Craft Compelling CTAs

Your call-to-action buttons need to stand out and motivate clicks.

Strong CTAs are essential when writing a sales page that converts because they guide prospects toward taking the desired action.

Use action-oriented language that creates excitement. Instead of “Submit,” try “Start My Transformation” or “Get Instant Access.”

Test different CTA placements, colors, and copy variations to find what works best for your audience.

Button Optimizer helps you create and test effective CTAs.

10. Add Risk Reversal

Remove barriers to purchase by offering strong guarantees and risk reversal.

Risk reversal is crucial when writing a sales page that converts because it helps hesitant prospects feel confident in their decision.

Offer a clear, strong guarantee that addresses your audience’s biggest fears. For example: “60-Day No-Questions-Asked Money-Back Guarantee.”

Explain your guarantee in detail and make it prominent on your page. Consider adding additional guarantees like a results guarantee or satisfaction promise.

TrustedSite helps build trust by displaying security badges and guarantee seals.

11. Optimize for Mobile

Most people browse on mobile devices, making mobile optimization crucial.

A mobile-friendly sales page that converts can increase your conversion rates by up to 200% on mobile devices.

Ensure all elements are easily readable and clickable on mobile screens. Use larger fonts and buttons for mobile users.

Test your page across different devices and screen sizes to ensure a consistent experience.

Google Mobile-Friendly Test helps identify and fix mobile usability issues.

12. Write Clear Product Descriptions

Your product descriptions should paint a clear picture of what customers receive.

Detailed product descriptions are vital when writing a sales page that converts because they help customers understand exactly what they’re getting.

Focus on benefits first, then features. Explain how each feature translates into real-world value for the customer.

Use specific numbers and details whenever possible. For example, instead of saying “comprehensive course,” say “12 modules with 35+ video lessons and 15 worksheets.”

Grammarly helps ensure your product descriptions are clear and error-free.

13. Add Multiple Payment Options

Make it easy for customers to pay in their preferred way.

Offering multiple payment options when writing a sales page that converts can increase sales by up to 30%.

Include popular payment methods like credit cards, PayPal, and digital wallets. Consider offering payment plans for higher-priced items.

Make your payment process transparent and secure. Display security badges and payment provider logos.

Stripe provides a comprehensive payment solution with multiple payment options.

14. Use Smart Exit Intent

Exit intent popups give you one last chance to convert leaving visitors.

When writing a sales page that converts, exit intent strategies can recover up to 53% of abandoning visitors by offering them a compelling reason to stay.

Create special offers or valuable content that appears when visitors show signs of leaving. For example, offer a free chapter of your course or a special discount.

Make your exit intent offer different from your main offer to provide additional value. Consider using a downsell or smaller commitment option.

OptinMonster is a powerful tool for creating and optimizing exit intent popups.

15. Add Live Chat Support

Live chat provides immediate assistance to prospects who have questions.

Having live chat support on your sales page that converts can increase conversion rates by up to 45% by addressing concerns in real-time.

Use chatbots for basic questions and have human support available during peak hours. Create pre-written responses for common questions.

Make your chat widget visible but not intrusive. Consider using a welcome message that offers help without being pushy.

Intercom provides comprehensive live chat solutions with both bot and human support options.

16. Create a Clear Price Anchor

Price anchoring helps prospects understand the value of your offer in context.

When you write a sales page that converts, effective price anchoring can make your offer seem more attractive by providing meaningful comparisons.

Show the regular price alongside any special pricing. Compare your solution’s cost to alternatives or the cost of not taking action.

Present multiple pricing tiers when appropriate, using the decoy effect to make your preferred option more attractive.

PriceWell helps you create and test different pricing structures and displays.

17. Implement Smart Content Personalization

Personalized content speaks directly to different segments of your audience.

Smart personalization when writing a sales page that converts can increase conversion rates by up to 93% by showing relevant content to each visitor.

Use geographic, behavioral, or demographic data to customize your message. Show different testimonials based on visitor characteristics.

Adjust your value proposition and examples based on the visitor’s industry or background when possible.

RightMessage enables dynamic content personalization for your sales pages.

18. Add a Progress Bar

Progress bars help visitors understand where they are in the sales journey.

When creating a sales page that converts, progress indicators can increase completion rates by making the process feel more manageable.

Use visual indicators to show how far visitors have scrolled or how close they are to making a decision. Break your sales page into clear sections with progress markers.

Consider adding micro-commitments with progress tracking for longer sales pages.

GetSiteControl offers tools for creating engaging progress indicators and scroll markers.

FAQ About Writing Sales Pages that Convert

Writing a sales page that converts involves understanding what your audience wants to know. Here are the most common questions about creating high-converting sales pages.

How long should my sales page be?

When learning how to write a sales page that converts, remember that length depends on your offer’s complexity and price point. Higher-priced items typically need longer pages to overcome objections and build trust.

Should I include pricing on my sales page?

Yes, transparency about pricing helps qualify leads. When you write a sales page that converts, clear pricing information builds trust and attracts serious buyers.

How many testimonials should I include?

Include 3-5 high-quality testimonials that highlight different benefits and results. When you write a sales page that converts, focus on quality over quantity.

What’s the best call-to-action (CTA) placement?

Strategic CTA placement throughout your sales page that converts is crucial. Include your main CTA above the fold and after major benefits sections.

How can I make my sales page mobile-friendly?

With over 50% of web traffic coming from mobile devices, ensuring your sales page that converts works well on all devices is essential. Use responsive design and test across different screen sizes.

Conclusion

Mastering how to write a sales page that converts is a cornerstone of successful copywriting. The strategies we’ve covered today will help you create compelling sales pages that resonate with your audience and drive conversions.

Ready to take your sales pages to the next level? Contact Us for professional copywriting services that convert visitors into customers. Or Click Here to access our comprehensive copywriting course and learn how to craft persuasive copy that sells.