You’re about to learn how to write copy that converts and sells more products and services you offer.
An attention-grabbing headline is what gets your customer through the door but a good copy is what converts that customer.
And paying customers = profitable business
Today, I’ll be sharing with you how to write a website copy that converts like crazy for your products and services.
1. It’s not about you
One major mistake most business owners make is that they think the customer wants to know more about them. And they do to an extent…
But, what they want to know is what your business can do for them.
People love to talk about themselves (which is evident in the fact that you feel the need to talk about yourself and your business)
Yes, it’s your business but it’s not your copy.
If you’ve written your copy talking about yourself and things you like and love… it’s time to open a blank document and start again.
Your copy should be specifically tailored towards your audience and their wants and needs.
If you approach your copywriting with this tip in mind, you’ll be able to 10X or 100X your sales.
That means more money in your pocket.
2. Share your story
Your story is one of the most powerful copywriting tools you have, and you shouldn’t shy away from telling it.
That being said… don’t share your whole life story.
No one wants to hear that.
When sharing your story, your goal should be to share a little about you, your history, your product, and how all of those work together.
Note this: Whatever it is you’re sharing about yourself should relate to your customer in one way or the other.
3. Sound human
You will sell more products, attract more clients and even gain more relationships if your clients can perceive that you’re a human capable of making mistakes.
Because people connect with people.
You will win more business if you present yourself as a real human being running a small business.
4. Speak your customer’s language
This will require you to do some research.
When writing a copy, you MUST ALWAYS research your customer and clients before writing a word of copy.
And during your research, you’ll notice certain words and phrases used by the target audience that you can use in your copy so that the customer knows that you understand him/her.
If you take the time to do this (research), you’ll be blown away when you see your conversion rate.
Is your sales message converting well? if not, go through it again and see if you violate some of these rules.
If you do, re-write it, following these rules.
- Write with your audience in mind
- Share your story
- Sound human
- Speak your customer’s language.
This is how to write a copy that converts like crazy.
Maku Seun is a freelance copywriter and Direct Response Marketer. He helps digital marketers, coaches, and course creators boost sales by writing compelling sales letters for their products and services. If you’d him to write a sales letter for your business, click here.