Below are simple and basic copywriting tips for internet marketers that’ll make your customers want your product.
1. Write like a human
People connect with people, not robots.
So, when you’re writing your web copy, ensure you write the way you speak.
This is because if your copy reads like it was written by a robot, you’re unlikely to get the sale.
Why is this?
Because no matter how advanced an AI will be, it cannot replicate the emotional and psychological triggers a real human can.
That’s your advantage.
This brings me to the second point…
2. Use emotional copy
For your copy to be effective, add emotions to it.
Since people buy with emotions and justify with logic, it’s an essential tool to have in your copy.
How can you do this?
- Figure out what makes your prospect tick.
- What worries them?
- What keeps them up at night?
You can find out this information when you do your audience research.
Once you find these things, use the PAS formula to state the problem, agitate the problem, then provide the solution.
3. Strong CTA
It doesn’t matter how good your copy is…
If you don’t have a compelling sales copy that gets the prospect to buy, you won’t get any sales. Period!
Therefore, learn how to craft a strong call to action to get more people to convert into paying customers.
Produce a strong CTA in the comment section let’s test your CTA game.
4. Talk about the customer
No one cares about you.
I know, that’s a bit harsh. But that’s the reality of the matter.
When it comes to people reading your marketing material, they don’t want to hear about you. All they’re interested in at the moment is what’s in it for them.
So, steer towards that direction when writing a sales copy.
Focus on the customer and use more words like ‘you‘ and ‘your‘.
These words place the focus on the customer.
Do this in all your marketing materials.
5. Focus more on benefits than features
Sure, your product might have excellent features.
But if it doesn’t translate to how those features might solve a problem for the client, you won’t get the sale.
But how can you turn product features into benefits that help solve a problem for the prospect?
Use the ‘So What‘ method.
What’s the ‘So What‘ method?
This is where you mention a product feature then ask yourself, ‘So What?‘
This will force you to find a benefit for the product.
“These blue light glasses have blue light“
“These glasses protect your eyes from the harmful rays of the sun and your computer“
That’s how you turn a feature into a benefit.
Find a product in your home, it could be any product, list out a feature of the product. Then, use the ‘So What’ method to turn that feature into a benefit.
Let me know in the comment section.
Also, I expanded more on the ‘So What’ method in my copywriting course.
Get it and boost your sales today.
These are the simple internet marketing copywriting tips any online marketer can use to gain more sales.
Use them in your copy and notice your conversion increase.