Are you struggling to get the best results from your landing pages?
Do you feel like your copywriting could use a boost?
Well, you’re in luck because I’m here to share some landing page copywriting tips that will help you achieve your goals.
First things first,
Table of Contents
What is a Landing Page?
A landing page is a webpage that is specifically designed to convert your visitors into leads or customers.
It’s a place where people arrive after clicking on an ad, email link, or social media post.
The main purpose of a landing page is to persuade the visitor to take a specific action, like filling out a form, subscribing to a newsletter, or buying a product.
Landing Page Copywriting Tips
Now, let’s dive into some tips that will help you write effective copy for your landing pages:
1. Know your audience
One of the most important things when it comes to copywriting is to know your audience.
- Who are you writing for?
- What are their pain points?
- What motivates them?
Once you clearly understand your target audience, you can tailor your message to speak directly to them.
For example, if you’re selling a weight loss program, your target audience might be women in their 30s who have recently had a baby.
You would want to use language and imagery that resonates with this audience and addresses their specific concerns.
2. Keep it simple
When it comes to writing copy for landing pages, less is more.
People have short attention spans and are easily overwhelmed, so it’s important to keep your message clear and concise.
Focus on the benefits of your product or service and use language that is easy to understand.
Avoid using jargon or technical terms that your audience may not be familiar with.
Instead, use everyday language that they can relate to.
Remember, the goal is to persuade your visitors to take action, and that’s much easier to do when your message is clear and simple.
3. Highlight the benefits
When people arrive on your landing page, they’re not interested in hearing about the features of your product or service.
- They want to know what’s in it for them.
- What are the benefits of using your product or service?
- How will it improve their lives?
Make sure you’re highlighting the benefits of your offering in a clear and compelling way.
Use persuasive language that taps into the emotions of your audience and makes them feel like they need your product or service in their lives.
4. Use social proof
People are more likely to take action when they see that others have done the same thing.
That’s why social proof is such a powerful tool when it comes to copywriting for landing pages.
Use testimonials, reviews, and case studies to show your visitors that others have had success with your product or service.
Make sure the social proof you use is credible and specific.
It’s not enough to say that “people love our product.”
Instead, use quotes from satisfied customers that highlight specific results they’ve achieved.
5. Create a sense of urgency
People are more likely to take action when they feel like they might miss out on something.
That’s why creating a sense of urgency is an effective strategy for landing page copywriting.
Use language that suggests a limited-time offer, or that the product or service is in high demand.
For example, you could use phrases like “Limited time offer” or “Act now before it’s too late.”
Just be sure to use this strategy sparingly and authentically.
If people feel like they’re being manipulated, they’re less likely to take action.
6. Use a strong call-to-action
The call-to-action (CTA) is the part of your landing page where you ask your visitors to take action.
It’s essential to use a strong, clear, and compelling CTA to convert visitors into leads or customers.
Make sure your CTA is prominently displayed on your landing page and uses action-oriented language.
Use verbs like “get,” “download,” or “subscribe” to make it clear what you want your visitors to do.
Also, make sure your CTA stands out visually. Use contrasting colors, bold text, or buttons to draw the visitor’s attention to it.
The more attention you can draw to your CTA, the more likely it is that your visitors will take action.
7. Test and optimize
It’s important to remember that copywriting for landing pages is an ongoing process.
It’s not enough to create a landing page and leave it as is.
You need to test different copywriting strategies and optimize your page to improve its performance.
Use A/B testing to try out different headlines, messaging, and CTAs to see what works best.
Analyze your data and make changes to your landing page to improve its conversion rate.
Other Landing Page Copywriting Tips to Boost Sales
As a copywriter, landing pages are a crucial aspect of your job.
A landing page is often the first interaction that a potential customer has with a company, and it can make or break their decision to purchase a product or service.
Here are other ten landing page copywriting secrets to help you create compelling landing pages.
1. Speak to One Person
One of the most important rules of writing conversational copy is personalization.
You want the reader to feel like they’re in your head, hearing your thoughts, and feeling your emotions.
You can achieve this by speaking to one person rather than talking to the crowd.
2. Use Active Voice
Using the active voice in your copy is an effective way to communicate clearly and eliminate confusion.
Active voice sentences clearly state the action being performed and use concrete verbs.
This makes it easier to communicate with your readers and helps create a sense of urgency.
3. Keep it Conversational
Write your landing page in a conversational tone.
Avoid formal language, industry jargon, and technical terms.
Your goal is to make your copy easy to read and understand, and a conversational tone can help achieve that.
4. Use Simple Words
Avoid using overly complex words that readers may not understand.
Instead, choose simple words that are easy to comprehend.
Remember, you’re writing to connect, not impress.
5. Focus on Benefits
When writing copy for a landing page, focus on the benefits of the product or service you’re promoting.
Explain how it can solve the reader’s problem, make their life easier, or improve their situation.
This can help create a sense of urgency and make the reader more likely to convert.
6. Use Headlines and Subheadings
Break up your landing page copy with headlines and subheadings.
This makes it easier for readers to scan the page and find the information they’re looking for.
It also helps to create a sense of hierarchy and draws attention to important information.
7. Be Clear and Concise
Your landing page copy should be clear and concise.
Avoid using complicated sentences and long paragraphs.
Instead, use short, punchy sentences that get straight to the point.
8. Use Emotional Triggers
Using emotional triggers can be an effective way to persuade readers to convert.
Tap into their fears, desires, and aspirations to create an emotional connection with your product or service.
9. Use Social Proof
Social proof is a powerful tool that can help persuade readers to convert.
Use testimonials, case studies, and other forms of social proof to demonstrate the effectiveness of your product or service.
10. Include a Call to Action
Finally, make sure to include a clear call to action (CTA) on your landing page.
This tells readers what you want them to do and encourages them to take action.
Your Simple 8-Step Landing Page Copywriting Template
In this section, I will show you the landing page copy template to help you create the perfect landing page copywriting for your business.
Here are the eight main sections you need to write a good landing page copy:
- Headline + Subheadline
- CTA copy + click trigger
- Three biggest pain points
- Features + benefits
- Tho’s it for
- How it works
- Social proof
- Final CTA
1. Headline + Subheadline
Use your headline to grab the attention of your prospect. It should also clearly state what you’re offering. Don’t leave any room for confusion or else you’ll lose the prospect.
2. CTA copy + click trigger
Your CTA button should restate the value you’re offering and also handle objections. This makes your promise a no-brainer.
3. Three biggest pain points
Hit your prospects with their biggest pain points as soon as possible. If you make them wait, you risk making them lose interest in your offering.
What are the three main pain points of your prospects? List them out. If you do not know them yet, it’s your job to figure out what they are or else your landing page will flop.
As soon as you know what their pain points are, address them on your landing page.
4. Features + Benefits
So, let’s talk about how having a dedicated features and benefits section can work wonders, especially when it comes to more complex products or services.
Imagine having a virtual tour of all the cool things your potential customers are going to experience, right on your webpage!
It’s like giving them a sneak peek into the amazing world of your offering.
Alright, let’s break it down. The core benefits are the heart and soul of what you’re offering.
They’re the reasons why your product or service is a game-changer.
Now, we want to take it up a notch and attach these benefits to specific features. Think of it like connecting the dots between the “what” and the “how.”
Let’s say you have this innovative software tool that simplifies complicated tasks.
One of the main benefits is saving time and boosting productivity. How do you achieve that? By highlighting specific features such as a user-friendly interface, intelligent automation, and powerful data analysis tools.
When prospects see these features, they’ll instantly get it – “Aha! So that’s how it’s going to make my life easier!”
5. Who’s it for
You know your target market like the back of your hand. You understand their needs, pain points, and desires. Now, let’s make sure your audience knows it too!
In this special section, you can articulate precisely who your product or service caters to, and why it’s the perfect fit for them.
6. How it works
Some products are self-explanatory. This may be because they’re extremely simple to use or they’re everyday commodities.
But if your product or service is more complex, your prospects will need you to give them some explanation as to how it works.
A well-written “how it works” section reduces a complex situation into 3-4 easy steps.
7. Social proof
Social proof can be anywhere. But having its own section on your landing page is not a bad idea because your prospects will look for it.
They want to know if you’ve helped others.
8. Final CTA
Finally, restate your offer, but in different words.
What’s the Biggest Mistake People Make with Landing Page Copy?
The mistake most people make with their landing page copy is that they don’t clearly show the value proposition within the first section of the landing page.
Your only job is to make your value proposition as simple and clear as possible. You’re not writing poetry. You’re trying to make a sale.
Use these five core ingredients to ensure that your landing page headline hits all the right spots.
1) Persona: Are you talking to a broad audience or a smaller audience? Let them know in your headline. This lets your visitors know that they’ve landed in the right place.
2) Problem: What’s the main problem you’re trying to solve? Make sure it is clearly stated in your headline.
3) Capability: How is your product or service different from the others they’ve used before? What will they be able to do now that they couldn’t do before?
4) Feature: What is it about your products that unlock the capability that the competition doesn’t have?
5) Benefit: What’s the main outcome customers will get from your product or service?
Final Thoughts on Landing Page Copywriting
By following these tips, you’ll be well on your way to creating landing pages that convert visitors into leads or customers.
Remember, the key is to create a message that speaks directly to your audience and persuades them to take action.
One final thing:
Speak to your audience. Focus on them. Remember, it’s not about you, it’s about them.
Focus on how your product and service can help them. You can do this by using the word ‘you’ in your landing page copy.