Are you tired of writing sales copy that puts people to sleep? Do you want to make your sales copy less boring and more engaging? You’re in the right place!
In this post, we’ll dive into easy ways to spice up your sales copy. We’ll show you how to grab your readers’ attention and keep them hooked.
By the end, you’ll have the tools to write copy that sells. So, let’s jump in and learn how to make your sales copy less boring!
Because let’s face it, there are some boring industries out there, this post is just to make that industry less boring. Let’s begin:
What Does It Mean to Make Your Sales Copy Less Boring?
To make your sales copy less boring, you must write in a way that grabs and keeps attention. It’s about making your words exciting and fun to read. Boring copy is dull and dry. It doesn’t spark interest or make people want to keep reading.
For example, boring copy might say: “Our product is good quality.” But less boring copy could say: “Our product will blow your socks off!”
See the difference?
One is flat, while the other creates a vivid picture.
When you make your sales copy less boring, you turn plain words into an exciting story that sells.
Why Is It Important to Make Your Sales Copy Less Boring?
It’s crucial to make your sales copy less boring because boring copy doesn’t sell. When your writing is dull, people stop reading. They click away or toss your flyer in the trash. But when you make your sales copy less boring, people pay attention. They want to learn more about what you’re selling.
Think about it like this: Have you ever read a book you couldn’t put down? That’s what happens when you make your sales copy less boring. People get hooked. They keep reading. And the more they read, the more likely they are to buy. Exciting copy builds trust, sparks interest, and turns readers into customers.
10 Ways to Make Your Sales Copy Less Boring
Now that you know what it is and why you should write copy that ignites attention, let’s discuss the various ways you can write less boring sales copy.
1. Use Power Words
Power words are like magic for your writing. They spark emotion and grab attention. When you use them, you make your sales copy less boring right away.
To use power words, sprinkle them throughout your copy. Start with your headline. Instead of “New Shoe Sale,” try “Unlock Amazing Shoe Deals Today!” See how that’s more exciting?
Here are some power words to try: “discover,” “secret,” “exclusive,” “breakthrough,” and “guaranteed.”
2. Tell a Story
Stories are a great way to make your sales copy less boring. They pull readers in and keep them hooked. People love stories, so use them in your copy!
To add stories, think about your product or service. Has it helped someone? Tell that story. Or create a story about how it could help. Make it short and sweet, but full of emotion.
For example, instead of saying “Our dog food is nutritious,” tell a story: “Max was a sad, tired dog. But after a month on our food, he’s bouncing around like a puppy!”
3. Ask Questions
Questions are a sneaky way to make your sales copy less boring. They make readers think and engage with your words. It’s like starting a conversation on paper.
To use questions, think about what your readers want or need. Then ask about it. “Tired of stains on your carpet?” grabs attention better than “We sell carpet cleaner.”
You can also use questions to lead to benefits. “Want to save time and money? Our product does both!”
Questions like these make your sales copy less boring by getting readers involved.
4. Use Analogies and Metaphors
Analogies and metaphors paint pictures with words. They make your sales copy less boring by helping readers see and feel what you’re saying. It’s like adding color to a black-and-white drawing.
To use them, think about how your product or service is like something else. Is your software as easy as pie? Is your gym membership a ticket to a new you? Say that!
For instance, “Our project management tool is like a GPS for your business.” This helps people understand quickly.
5. Add Some Humor
A little laugh can go a long way to make your sales copy less boring. Humor lightens the mood and makes your brand more likable. It’s like being the funny friend everyone wants to hang out with.
To add humor, start small. A funny headline or a witty phrase can work wonders. Just make sure it fits your brand and audience. You don’t want to tell jokes that fall flat.
For example, a plumber might say, “We’re number 1 in the number 2 business!” It’s silly, but it sticks in your head.
6. Use Specific Numbers and Facts
Numbers and facts might sound boring, but they can actually make your sales copy less boring. They add proof to your claims and grab attention. It’s like adding seasoning to bland food.
To use numbers, be specific. Don’t say “many customers love us.” Say “9 out of 10 customers give us 5 stars.” Specific numbers are more believable and interesting.
You can also use surprising facts. “Did you know our product saves the average user 3 hours a week?”
7. Create a Sense of Urgency
Urgency is like a secret weapon that makes your sales copy less boring. It gets people excited and ready to act. It’s like lighting a fire under your readers.
To create urgency, use words and phrases that suggest time is running out. “Limited time offer,” “Only 5 left,” or “Sale ends tonight” all work well. But be honest – fake urgency can backfire.
You can also create urgency with benefits. “Start saving money today!” or “Don’t miss another chance to impress your boss.”
8. Break Up Your Text
Sometimes, how your copy looks can make your sales copy less boring. Big blocks of text are scary. Short paragraphs and bullet points are friendly. It’s like the difference between a boring lecture and a fun chat with a friend.
To break up your text, use short paragraphs. Add bullet points for lists. Use subheadings to divide sections. And don’t forget white space – it gives eyes a rest.
For example, instead of one long paragraph about features, try:
- Feature 1: Benefit
- Feature 2: Benefit
- Feature 3: Benefit
9. Use Active Voice
Active voice puts power in your words. It helps make your sales copy less boring by adding energy and clarity. It’s like the difference between a dull mumble and a clear shout.
To use active voice, make the subject of your sentence do the action. Instead of “The product was created by our team,” say “Our team created the product.” See how that’s clearer and more direct?
Active voice makes your writing stronger. “We’ll solve your problems” is more powerful than “Your problems will be solved.”
10. Speak Directly to Your Reader
Speaking directly to your reader can really make your sales copy less boring. It makes your copy feel personal, like a one-on-one chat. It’s like the difference between a mass email and a note from a friend.
To do this, use “you” and “your” a lot. Don’t talk about “the customer” or “people.” Talk to the reader directly. “You’ll love our product” is more engaging than “Customers enjoy our product.”
Also, try to answer the questions your reader might have. “Wondering if this will work for you? Here’s how it helps…”
Final Thoughts: Make Your Sales Copy Less Boring
Learning to write sales copy that sparks is a game-changer. It turns dull words into exciting messages that sell. With these tips, you can transform your copy from snooze-worthy to spectacular.
Remember, the goal is to grab attention and keep it. Use power words, tell stories, and speak directly to your reader. Break up your text, add some humor, and create urgency.
When you make your sales copy less boring, you’re not just writing – you’re starting conversations and making sales.
Need Help With Making Your Sales Copy Less Boring?
Ready to make your copy less boring but not sure where to start? We’re here to help! Our team of expert copywriters knows all the tricks to turn dull words into dazzling copy. Don’t let boring copy hold you back.