How To Make Your Web Copy Sell

Want to make your web copy sell? You’re in the right place! In today’s online world, your words are your best salespeople. They work 24/7 to bring in customers and boost sales.

But not all web copy is created equal. Some copy falls flat, while others turn visitors into buyers.

The good news?

You can learn to make your web copy sell.

This post will show you how in 10 simple steps. Get ready to turn your website into a selling machine!

What is Web Copy?

Web copy is the text on your website that aims to sell. It’s not just any writing. It’s words that make people want to buy. Good web copy grabs attention, builds trust, and gets people to act. It tells your story and shows why you’re the best choice.

For example, Apple’s web copy for the iPhone says, “Wonderfull.” This short, catchy phrase makes you curious and want to learn more. Amazon uses phrases like “Free delivery” and “Buy now” to encourage quick buys. These are great examples of web copy that sells.

Why Making Your Web Copy Sell Matters

Making your web copy sell is key to online success. It can mean the difference between a visitor who leaves and one who buys. Good copy turns your website from a digital brochure into a sales tool. It works for you all day, every day, bringing in new customers.

Think about it. When was the last time you bought something online? The web copy likely played a big role. Maybe it told you about a great deal, or it explained why the product was perfect for you. That’s the power of web copy that sells. It can boost your sales without you lifting a finger. Now, let’s learn how to make your web copy sell.

10 Simple Steps To Make Your Web Copy Sell

Here are ways to write web copy that sells like crazy:

1. Know Your Audience

To make your web copy sell, you need to know who you’re selling to. Your audience is key. They’re the people who will read your words and decide to buy. Or not. So, you need to understand them inside and out.

Start by creating buyer personas. These are fake people who represent your ideal customers. Give them names, jobs, and problems they need to solve. Think about what they like and don’t like. What keeps them up at night? What makes them happy?

Once you have your personas, use them to guide your writing. Speak directly to these “people” in your web copy. Use words they would use. Talk about things they care about. For example, if your persona is a busy mom named Sarah, you might say, “No time for long showers? Our 2-in-1 shampoo saves you precious minutes every morning!”

Knowing your audience helps you make your web copy sell. It lets you connect with readers on a personal level. This builds trust and makes them more likely to buy.

2. Focus on Benefits, Not Features

To make your web copy sell, talk about benefits, not just features. Features are what your product or service does. Benefits are how it makes life better for your customer. People buy benefits, not features.

Here’s how to do it: For every feature, ask yourself, “So what?” Keep asking until you get to a real benefit. For example, a feature of a phone might be “5G capability.” The benefit? “Stream movies without buffering, even on the go.”

Let’s look at an example. Instead of saying, “Our vacuum has a HEPA filter,” say, “Breathe easier with our vacuum that removes 99.9% of allergens.” The first is a feature. The second shows how it benefits the user.

Remember, people don’t buy products. They buy better versions of themselves. Show them how your product or service will improve their lives. That’s how to make your web copy sell.

3. Use a Strong Headline

A strong headline is crucial to make your web copy sell. It’s the first thing people see. If it doesn’t grab their attention, they’ll leave without reading more. Your headline needs to stop readers in their tracks and make them want to learn more.

To write a strong headline, focus on the biggest benefit you offer. Make it clear and specific. Use power words that spark emotion. For example, instead of “Good Shoes,” try “Walk in Comfort: Shoes That Feel Like Clouds.”

Here are some examples of strong headlines:

• “Lose 10 Pounds in 30 Days – No Gym Required!”
• “Never Worry About Your Home’s Safety Again”
• “Learn a New Language in Just 10 Minutes a Day”

These headlines work because they promise a specific benefit and create curiosity. They make you want to read more. That’s exactly what you need to make your web copy sell.

4. Keep It Simple

To make your web copy sell, keep it simple. Big words and long sentences don’t impress. They confuse. Clear, easy-to-read copy sells better. It gets your message across fast. And that’s what you want.

Use short words and short sentences. Break up long paragraphs. Aim for a 6th-grade reading level. This doesn’t mean talking down to your readers. It means being clear and direct. Remember, even smart people prefer simple writing.

For example, instead of saying, “Our cutting-edge technology facilitates seamless communication,” say, “Our app makes talking to your team easy.” The second version is clearer and more likely to make your web copy sell.

Simple copy is powerful copy. It gets read. It gets understood. And most importantly, it gets people to act. That’s how you make your web copy sell.

5. Use Active Voice

Active voice is a must to make your web copy sell. It’s clear, direct, and powerful. It tells readers exactly who’s doing what. This makes your writing stronger and easier to understand.

In active voice, the subject of the sentence performs the action. For example, “The dog chased the cat.” In passive voice, it would be “The cat was chased by the dog.” See how the first one is clearer and more direct?

Here are some examples of how to use active voice in your web copy:

• Instead of “Mistakes were made,” say “We made mistakes.”
• Instead of “Your order will be shipped,” say “We’ll ship your order.”
• Instead of “It is recommended that you try our product,” say “We recommend you try our product.”

Active voice makes your writing more engaging. It’s more personal and more powerful. And that’s exactly what you need to make your web copy sell.

6. Create a Sense of Urgency

To make your web copy sell, create a sense of urgency. This pushes people to act now, not later. When readers feel they might miss out, they’re more likely to buy.

Use words and phrases that suggest limited time or supply. “Only 3 left in stock!” or “Offer ends midnight tonight!” are good examples. But be honest. Don’t make up fake deadlines or limits. That will hurt your trust in the long run.

Here are some ways to create urgency:

• Countdown timers for sales
• Limited edition products
• Seasonal offers
• Early bird discounts

For example, “Summer sale! Get 50% off all sunglasses – but hurry, offer ends when summer does!” This creates urgency while being honest about the time limit.

Remember, the goal is to make your web copy sell by encouraging quick decisions. Use urgency wisely and watch your sales grow.

7. Use Social Proof

Social proof is a powerful tool to make your web copy sell. It shows that others trust and like your product or service. This makes new customers more likely to buy.

There are many types of social proof. Customer reviews, testimonials, case studies, and social media mentions are all great options. Numbers can also be powerful. “Join over 10,000 happy customers!” tells readers they’re not alone in choosing you.

Here’s how to use social proof in your web copy:

• Add customer quotes to your product pages
• Show the number of products sold or customers served
• Display trust badges from known brands or organizations
• Share before-and-after photos from real customers

For example, “Sarah M. says: ‘This product changed my life! I’ve lost 20 pounds and feel amazing.'” This kind of testimonial can be very convincing.

Social proof builds trust and credibility. It shows that your product or service really works. And that’s a key part of how to make your web copy sell.

8. Address Objections

To make your web copy sell, you need to address objections. These are the reasons people might not buy from you. By tackling these head-on, you remove barriers to purchase.

Start by listing all the reasons someone might not buy. Is your product too expensive? Do people worry it won’t work? Are they unsure if it’s right for them? Then, address each of these concerns in your copy.

Here’s how to address common objections:

• For price: Explain the value. Show how the benefits outweigh the cost.
• For effectiveness: Offer a guarantee or show proof that it works.
• For fit: Provide a quiz or guide to help people choose the right option.

For example, if people think your course is too expensive, you might say: “Yes, $500 is a lot. But think about it: you’ll learn skills that could boost your income by $10,000 a year. That’s a 20x return on your investment!”

Addressing objections shows you understand your customers’ concerns. It builds trust and makes your web copy sell better.

9. Use Power Words

Power words are a secret weapon to make your web copy sell. These are words that spark emotion and drive action. They make your writing more exciting and persuasive.

Some common power words include:

• Free
• New
• Instantly
• Exclusive
• Guaranteed
• Limited
• Now

Use these words in your headlines, subheadings, and throughout your copy. But don’t overdo it. Too many power words can make your writing seem fake or pushy.

Here’s how to use power words effectively:

• “Get instant access to our exclusive members area”
• “Guaranteed results or your money back”
• “Limited time offer: 50% off for new customers”

Power words grab attention and create emotion. They make people want to act. And that’s exactly what you need to make your web copy sell.

10. Include a Clear Call-to-Action

A clear call-to-action (CTA) is crucial to make your web copy sell. It tells readers exactly what to do next. Without a CTA, people might read your copy and leave without buying.

Your CTA should be clear, specific, and action-oriented. Use command verbs like “Buy,” “Download,” or “Sign Up.” Make it stand out visually with a button or different color.

Here are some tips for effective CTAs:

• Use first-person language: “Start my free trial” instead of “Start your free trial”
• Create urgency: “Shop now – sale ends tonight!”
• Be specific: “Get my free ebook” instead of just “Click here”

For example, instead of a vague “Learn More” button, try “Yes! I want to lose weight now!” This is clear, specific, and encourages action.

Remember, your CTA is the final push to make your web copy sell. Make it impossible to ignore, and watch your conversions soar.

Wrapping It Up: Your Path to Selling Success

We’ve covered a lot of ground on how to make your web copy sell. These 10 steps are your roadmap to better sales. They’ll help you connect with your audience and turn readers into buyers. Remember, good web copy isn’t about being clever. It’s about being clear and persuasive.

Start using these steps today. Try them out on your website. See what works best for your audience. Keep testing and improving. With time and practice, you’ll see your web copy start to sell like never before. Your website will become a powerful sales tool, working for you 24/7. So, what are you waiting for? It’s time to make your web copy sell!

Frequently Asked Questions (FAQ)

1. What is web copy? Web copy is the text on your website that aims to sell your product or service. It’s designed to grab attention, build trust, and get people to take action.
2. Why is it important to make your web copy sell? Making your web copy sell is crucial because it can significantly increase your online sales and conversions without spending more on ads.
3. How long should my web copy be? The length of your web copy depends on your product and audience. Generally, use as many words as you need to convey your message clearly and persuasively, but no more.
4. Can I write my own web copy or should I hire a professional? You can write your own web copy using these tips. However, if you’re not confident in your writing skills or don’t have the time, hiring a professional copywriter can be a good investment.
5. How often should I update my web copy? It’s a good idea to review and update your web copy regularly, especially if you make changes to your products or services. Also, keep an eye on your analytics and update copy that isn’t performing well.

Ready to Boost Your Sales?

Want to see your online sales skyrocket? Ready to turn your website into a selling machine? You’ve got the tools now. But if you want expert help to make your web copy sell even better, we’re here for you.

Click the link below to get personalized tips from our team of copywriting pros. Don’t leave money on the table. Let’s make your web copy work harder for you.

Click now and watch your sales grow!