What a marketing copywriter does, and what you should know about copywriting and content marketing for aspiring B2B businesses?
The answer to a question, the key to a puzzle, the information station on the road to progress is content. More than that, content is the foundation of B2B inbound marketing.
Table of Contents
What Is a Marketing Copywriter?
Marketing copywriters create written content to persuade customers to buy specific products or services.
As a marketing copywriter, you create enticing headlines to pique the interest of users.
Persuasive writing and communication abilities are required.
Marketing and advertising experience in both print and online media are also required.
Marketing copywriters work for a wide range of companies.
Those seeking to advance in this field must be well-versed in each client’s industry, as well as their products and services.
Marketing copywriters can work as independent contractors or as self-employed freelancers.
What does a marketing copywriter do?
Simply put, people and businesses use content to educate, entertain, and connect with products and services.
Marketing copywriters, a.k.a. those mysterious types who write the internet, are most likely responsible for this content.
This is no easy task.
How to Become a Marketing Copywriter
To begin a career as a marketing copywriter, you must have writing skills as well as a degree or relevant experience.
Most employers expect job applicants to have a portfolio of previous marketing projects.
A bachelor’s degree in marketing, communications, writing, or advertising is a good place to start.
Some employers hire writers who have degrees in fields other than writing, such as journalism, literature, or psychology.
Advertising schools provide specialized copywriting certificate programs to assist writers in developing a portfolio.
Some jobs require you to be able to publish your content on online platforms.
More about marketing copywriters
Marketing Copywriters create compelling marketing and promotional materials for a wide range of products and services.
By writing, editing, and proofreading materials, you must ensure that all copy is consistent.
Your responsibilities include developing and implementing brand guidelines as well as writing clear and error-free content for a website that reflects the company’s voice.
You must translate creative direction and technical information into persuasive copy concepts.
Furthermore, you are expected to stay current on editorial trends and competitors, as well as collaborate with clients to edit and modify copies to meet their content expectations.
To be a marketing copywriter, you must have a bachelor’s degree in English, journalism, marketing, or communications, as well as three to five years of copywriting experience.
You must also have strong creative thinking abilities as well as exceptional writing and editing skills.
A marketing copywriter’s average annual salary is $53,682.
When it comes to marketing copywriting, there is more to it than meets the eye. For example, they earn an hourly wage of $22.71.
That comes to $47,238 per year!
The career is expected to grow by 8% between 2018 and 2028.